Got Milk Documentary Analysis

We see advertisement everywhere from left right. Ads are seen on devices and while just driving around. Advertisements are used to get people to purchase a product. Got milk “was an American campaign encouraging the consumption of cow’s milk, which was created by the advertising agency Goodby Silverstein & Partners.” Got milk ads have many inspirational celebrities to model their company. Such as famous singers, dancers, athletes, actors, talk show host, and models. I’m analyzing a got milk ad of Hayden Panettiere from 2007. The ad’s strategy is to show how each celebrity drinks milk. The ad plays an audience towards teens, both boys and girls by offering them to choose a healthy lifestyle. By choosing a healthy lifestyle, teens

Throughout the commercial sick children and shown being given different tests and laying in hospital beds. By showing these images the audience feels a sense of fear, loss, pain, and grief, even though they do not personally know the children. By not donating the audience does feel responsible for these sick children potentially losing their lives. At the same time the commercial causes such negative feelings, it also provides positive ones such as hope and pride. By donating to St. Jude’s hospital a child’s life can be saved and that is because of you. This is effective for St. Jude’s because most people would rather feel positive feelings rather than negative, so they are more likely to call and donate to keep that positive feeling going. Also, ending the advertisement on a positive note by telling the audience “You can bring them that hope” the audience is drawn into pathos all over

In the fast paced world of today, advertisers have to keep up with the times. One of the best ways they do this is through the Got Milk ads. Milk is a part of everyday life and the advertisers for Milk show this through modern tactics and popular celebrities. By putting familiar faces on magazine ads and using interesting T.V. commercials, companies sell their products. The ways in which they sell the products is not by just stating that their product is good, they appeal to the human emotions, ethics and most of all what is logical. There are many ad campaigns out there that strongly target one area, such as your emotions, but the Got Milk advertisers campaign has all three of these factors.

1. What are the main themes, politically and socially, that are portrayed in the film?

In addition to all the examples of pathos, they express a lot of ethos in the ad. This is mostly shown through Sarah McLachlan. Not only does McLachlan speech throughout the video in a soothing tone but she is also the one singing “Angels” in the background of the video. They don’t directly say it, but you can tell from the context that Sarah McLachlan is a huge advocate for the BC SPCA company. This is most likely because she is seem sitting on the couch petting a rescued dog and you can hear the sadness and pain in her voice. Sarah McLachlan is a famous person and when people see the commercial and recognize her they will want to help and donate just like she is. Sarah McLachlan is probably a role model to many and a lot of people want to follow in the footsteps of their role model. The people who see this commercial they will trust it because of Sarah McLachlan. The positive to this is that more people will want to donate to BC SPCA.

First, the subject of the commercial deduced after watching it is one, which cannot be ignored. Almost everyone was affected by the September 11 attack and paid attention to any opportunity that shows respect for the victims. Secondly, the audience only realized that it was an advertisement at the end of the commercial when the company logo is shown. But more influential is the use of rhetorical appeals.

After watching the documentary, “Babies”, I learned specifically about the social interaction between babies and their mothers. Socialization is a huge part in the younger years of life because it sets a basis of social norms that should be followed in that certain baby’s society throughout their life. There were four families touched on in the documentary from four different countries; Japan, Mongolia, Africa and America. Many similarities and differences were recognized and easily helped illustrate how diverse the world is.

The first, and most prominent, reasoning behind the commercial is emotion, or pathos. An argument should include an emotional connection to the audience to make logic and credibility more humanizing. The two-minute video primarily includes clips of previously abused animals, the staff caring for them, and singer Sarah McLachlan talking about how the viewers can help. Reason one that the argument is effective in the use of emotion would be the use of animals. The clips used include dogs, puppies, cats, and kittens whimpering or looking “sad.” These were meant to evoke an emotion to the individuals, and hopefully ignite the compassion needed to donate to ASPCA. It gained popularity from the sadden reactions of people, and for good reason. To quote

This advertisement also uses major topics in today’s society to draw people in. In the first section of the commercial, it uses whale extinction and McCarthy trying to save them. Secondly, it uses deforestation and the efforts to save the trees as another environmental draw-in. In the third slot, it focuses on global warming and the melting ice caps. And lastly, the commercial uses the extinction of rhinos (K. 2017.). This establishes Ethos by showing that the company is aware of the problems in the world today. These environmental issues have been a problem for several years, and there are many people that are concerned for them. By using them to pull people in, they are opening their audience to not only people who like the outdoors, but also to people who want to be heroes.

Stephanie Soechtig, is an award-winning film-maker, and director and producer of the nonfiction documentary Fed Up. She began producing documentaries for network news programs such as Primetime Live and 20/20, while also working for Good Morning America during the 2000 presidential elections and the O’Reilly Factor. In 2008, Soechtig partnered with Michael and Michelle Walrath to start Atlas Films, which provided inspiration and education to consumers on the most controversial topics. So far, Soechtig has been awarded the “Best Documentary Feature” for Tapped (2009), “People’s Choice Award” for Under the Gun (2016), and Fortune Magazine named Soechtig as being one of the “Most Innovative Women in Food and Drink” (Biography). In 2014, Soechtig’s “Grand Jury Prize” nominated film Fed Up (2014), narrated by TV Journalist Katie Couric, was created in hopes of unveiling the hidden secrets of the food industry by using statistical analysis and research expert’s testimonies to inform viewers of the direct impact that the food industry has on the health of our nation’s most vulnerable population—children. Soechtig and Couric present the argument that the roles of our government along with the interests and processing methods of food industries are ultimately responsible for the increasing rates of childhood obesity in the United States.

The song in the ad also provokes fear, yet inspiration at the same time. “Oh, my life, Is changing every day, In every possible way” (Youtube) strikes sadness and fear while “I want more, Impossible to ignore, I want more” gives you inspiration. These are the only words in the ad and have quite a long lasting emotional effect on its viewers. This ad will be remembered for many years to

The commercial also incorporated a presentation of the country's varying sprawling landscapes and metropolitan areas, along with Americans of different ethnicities, races, and families partaking in real life activities. With these elements: a patriotic song, playing on emotion, and an invocation of profound imagery, we see several of the tactics mentioned in both articles tackled in Coke's commercial. So why did Coca Cola receive such monumental uproar, if it made use of some of the fifteen basic appeals that make ads effective?

Advertisements are all over the place, whether they are on T.V, or in a magazine, there is no way to escape them. They all have their target audience who they specifically designed the ad for, and of course they are selling their product to. This is a multi-billion dollar industry and the advertisers study any and every way that they can attract the consumer’s attention. Anytime a products advertising tagline becomes incorporated into a popular culture, a pinnacle of success has been reached. The “Got Milk?” tagline has been integrated in messages across the country such as churches, “Got God?” cheerleaders, “Got Spirit?” and even universities, “Got Whoop?”. The “Got Milk?” ads have

There really isn't that much to say about this video other than it is amazing. I think that this Milk Crate is so awesome. It gives people hope in the world and it is so nice to see people coming together who are struggling and use there surroundings to better themselves. Milk Crate really helps people get back on there feet and it also shows people you can do anything if you just try. Im really happy that this exists and that it is helping

During the Cold War, the Soviets were trying to spread communism throughout Europe and Asia by exalting its achievements, and undermining democracy. Part of their approach was by launching ‘Hate-America’ propaganda. “As the Cold War intensified, the Truman administration launched an aggressive “Campaign of Truth” […] to counter the Soviet Union propaganda machine (Ubah, 2012).” The Campaign of Truth was created to help convince the world that the United States has “no purpose of going to war, except in the defense of freedom. (Vaccaro, 1950)” Truman encouraged the media to show the world that the United States was ‘wholly dedicated to the cause of peace (Vaccaro,