Gourmet Pasta Marketing Plan

2180 WordsOct 5, 20109 Pages
Executive Summary Gourmet pasta is one of the best Pasta restaurants in Cabanatuan City with rapidly developing consumers brand and growing customer base. The signature line of innovative, premium pasta dishes include pesto with smoke salmon, pancetta and peas linguini in an alfredo sauce, and fresh mussels and clams in a marinara sauce. Gourmet Pasta also serves distinct salads, desserts, and beverages. Gourmet pasta uses homemade pasta, fresh vegetables and premium meets and cheeses. Gourmet Pasta will reinvent the pasta experience for individuals, families, and take out customers with discretionary income by selling high quality, innovative product at a price designing, designing tasteful, convenient locations, and providing…show more content…
* Ages 20-50, this is the segment that makes up 53% of the Cabanatuan market. * Young professionals who work close to the location. * Yuppies. * Have attended college and/or graduate school. * An income over P. 15,000.00 * Eat out several times a week. * Tend to patronize higher quality restaurants. * Are cognizant about their health. Behavior Factors * Enjoy a high quality meal without the mess of making it themselves. * When ordering, health concerns in regard to foods are taken into account. * There is value attributed to the appearance or presentation of food. Market Need Gourmet Pasta is providing its customers with a wide selection of high-quality pasta dishes and salads that are unique and pleasing in presentation, offer a wide selection of health conscious choices, and utilize top-shelf ingredients. Gourmet Pasta seeks to fulfil the following benefits that are important to their customers. * Selection. A wide choice of pasta and salad options. * Accessibility. The patron can gain access to the restaurant with minimal waits and can choose the option of dine in or take out. * Customer service. The patron will be impressed with the level of

More about Gourmet Pasta Marketing Plan

Open Document