Why Dr. Thomas B. Welch's Grape Is Good

There is a dramatic increase in the number of children who are being affected by diabetes and obesity in America. Sugary drinks and unhealthy snacks should be taken out of the vending machines in schools and replaced with healthier choices to help stop this trend. Some may argue that taking out the options it is taking away a student’s right to choose what they will and will not eat. However, by taking out the sugary drinks healthy habits are encouraged, future diseases are avoided, and a healthier generation is brought up.

It is commonly known that individuals seek certainty, love, support, and well being that is often found in their family. When we are searching the shelves of the grocery store, it appears that we search for the same qualities within the brands that we consume. Not only does the product’s taste play a big part in what we reach for, but the nutritional values frequently determine what we decide to purchase. As a reaction, popular companies, such as Cheerios, try to push a healthier impression on their merchandise in ads. By using statistics paired with an emotional message and their trustworthy name, Cheerios is able to effectively convince the audience that they care about keeping your heart

Specific Purpose: To persuade the audience that sugar substitutes aren’t really what the general public think they are and can be potentially unsafe for your body

“They (Food Production Corporations) may have salt, sugar, and fat on their side, but we, ultimately, have the power to make choices. After all, we decide what to buy. We decide how much to eat.” (Moss 346). In today’s society, junk food needs no introduction as everyone enjoys the taste of junk food because it is fast, tasty, and affordable but not everyone knows what all goes into their food. Over the years the food industries have drastically changed how food is produced and manufactured. Moss reflects upon the motivations and practices by the food industries which have transformed the American food supply by the use of the three key ingredients, salt, sugar, and fat. Through Michael Moss’s use of rhetorical appeals in his book Salt, Sugar, Fat: How the Food Giants Hooked Us, he discusses the extraordinary science behind what is considered tasty food, how multinational food companies use the key ingredients, salt sugar, and fat to increase sales and how other literary elements can help create trust between the author and audience thus increasing the effect of his arguments.

Although adults can view food advertisements critically to diminish their intended effects on their diet, Mello, Studdert, and Brennan found that children do not have this same cognitive ability (2605). They found that children under eight years of age are “generally unable to understand the persuasive intent of advertising” (2601). This means that children aged seven and under may not be able to distinguish the difference between when they are being marketed to and when they are being educated, for instance. This is likely the reason why “children who watch more television than do other children are more likely to identify incorrectly which of two foods is more healthful” (Mello, Studdert, and Brennan 2605). Studies have found that around 50% of “all nutrition-related information in television advertisements is misleading or inaccurate” (Mello, Studdert, and Brennan 2605). The food industry’s advertising practices are deceitful and harmful, yet they are not currently subject to legal

Here at the juice bar I asked about how the flavors are made and what they contain. All of the juices are made of either propylene glycol or vegetable glycerin with added artificial flavors. Both the employees and the customers keep repeating that they are completely safe and justify it by saying that these are often additives in food and drinks. After the front lounge this was the busiest area of the shop. People would linger here for well over fifteen minutes and comment on each flavor like a sommelier recommending wines.

Data regarding the tremendous financial expenditure involved in the promotion of certain types of food, in order to persuade the public to eat these, was initially presented. This was exemplified by a study on advertising that showed: out of thousands of ads, not one advocated eating fruits and vegetables (Mostly Magic, 2009). Through this, I surmise the public is being conditioned into accepting what a normal American diet is, thus, strengthening corporate market share and profiteering at the expense of life’s

Enticing viewers’ with two colorful M&M’s that spell out “F-U” is a documentary called “Fed Up”. This documentary was written by Stephanie Soechtig and Mark Monroe in 2014 and it protests the food industry claiming they are to blame for the obesity epidemic seen in America. It suggests that the industry is increasing sugar content in food items, hiding it behind complex names, and heavily advertising products that contain high amounts of sugar. I noted that the documentary relied a great deal on the viewers’ emotions to convey its point that sugar is bad and sway the viewer to believe them.

Food is a necessity, a source of energy that should be taken in moderation. Although, it has been an issue for consumers to maintain a healthy diet with the time and money while limiting their choices at the grocery store: purchases most often made swiftly and cheaply without reading the labels. Unknowingly, the food industry’s marketing shapes the ways consumers decide on their purchases, which significantly exploit children at a higher risk for obesity. “Salt Sugar Fat: How the Food Giants Hooked Us” written by Michael Moss will further critique and examine the American diet that has been heavily influenced by giant corporations, which use important ingredients like salt, sugar, and fat to compete against other corporations and continue to

There is a chapter in Steinbeck’s The Grapes of Wrath where the Joad family pulls into a government-run camp. After weeks on the road, spending the nights in Hoovervilles—under bridges, alongside ditches and streams, anywhere with a water source—they find themselves in an organized camp. There are designated campsites, fresh water faucets, and—wonder of wonders—a building that houses restrooms, showers, and laundry facilities. There is a chain-link fence around the place to keep the residents secure, and a manager who watches the gate and collects a nominal fee. But the camp is essentially run by a committee of the residents. All residents must do their part to keep the place safe and clean.

Recently, parents began to swap out sugary cereals for ones that claimed to “contain less sugar” and filled their pantries with snacks that had “less artificial additives” (Kellogg Company). What parents may not know is that some of these substitute foods, like Welch’s reduced sugar fruit snacks, and fat-free turkey, are not nutritious and actually contain more sodium than the daily requirement, are highly processed, loaded with even more sugars, fats, and chemicals like diacetyl than the original product. (Jacques). It is no secret that processed foods are harmful and unhealthy for us, nevertheless, processed products dominate natural food in America’s kitchens and cafeterias. Our country needs to see strict regulations for school lunches that are FDA

The article stated that, “many East Coast baby boomers were wondering, “what’s a smoothie?” (Fox & Rushmore, 1999, p. 4). This statement not only indicated that people in the East Coast were not aware of this new juice trend, it also stated that “consumers’ demands and tastes can greatly change from one demographic to another” (Fox & Rushmore, 1999, p. 4); whereas allowing Juice Guys the opportunity to sell more than just juice and also resulting in Juice Guys indentifying between the ages of 18-35 to be their leading influential target market.

Throughout the years, there has been an incredible amount of speculation as to what ingredients are being put into the food we consume. The same food manufactured by major food corporations that can only be approved by the FDA. There are many techniques that these food corporations can use in order to gain consumer loyalty, but the main focus is the way their advertising works. Along with these advertisements, comes a target market as well. The food industry is constantly in speculation because there are always new foods that corporations want approved to sell. Some of these businesses are part of the fast food industry and others are international food companies that sell their products around the world. As adults and parents, we need to

In today’s society, the food and beverage industry is faced with an ongoing ethical dilemma because they are far more concerned with making money than providing a good, safe, and healthy product for consumers. The biggest victims in this unethical marketing scheme are children. Children are the least informed and most influenced of all potential consumers (5). Although children usually don’t directly purchase these products themselves, their desires strongly influence their parent’s decision on what to buy and what the child will eat. Most products geared towards children are unhealthy, processed foods that are high in sugars and low in nutritional content (6). This has led to a rise in childhood

Other ethical practices by Kellogg’s are their newest efforts to end unfair marketing to children. They have created a “Nutrient Criteria” guide that sets the standards for what is and what isn’t healthy for children to consume, or over consume. Their products that do not fit these criteria are immediately ceased from marketing to children under the age of 6. Such Kellogg’s products that fall under this category as “unhealthy” are Pop-Tarts™, Froot Loops™, and Apple Jacks™. All of these products fall under Kellogg’s top sellers, and no longer marketing these to children may take a toll on the profits. Assuredly, Kellogg’s is aware of this, yet still they continue to set standards in the food and beverage industry by being one of the first companies to show a dedication to the cause of childhood