Grapevine Communication

2403 Words Aug 19th, 2012 10 Pages
GRAPEVINE AND ITS MANAGEMENT
INTRODUCTION
Grapevine is an informal channel of business communication. It is called so because it stretches throughout the organization in all directions irrespective of the authority levels. Man as we know is a social animal. Despite existence of formal channels in an organization, the informal channels tend to develop when he interacts with other people in organization. It exists more at lower levels of organization.
The dictionary gives us a definition for the grapevine which says it is "the informal transmission of information, gossip or rumour from person to person" .The grapevine is the informal and unsanctioned information network within every organization .The network helps
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PROS AND CONS OF GRAPEVINE COMMUNICATION
Advantages:
• Grapevine channels carry information rapidly. As soon as an employee gets to know some confidential information, he becomes inquisitive and passes the details then to his closest friend who in turn passes it to other. Thus, it spreads hastily.
• The managers get to know the reactions of their subordinates on their policies. Thus, the feedback obtained is quick compared to formal channel of communication.
• The grapevine creates a sense of unity among the employees who share and discuss their views with each other. Thus, grapevine helps in developing group cohesiveness.
• The grapevine serves as an emotional supportive value.
• The grapevine is a supplement in those cases where formal communication does not work.

Disadvantages:
• The grapevine carries partial information at times as it is more based on rumours. Thus, it does not clearly depicts the complete state of affairs.
• The grapevine is not trustworthy always as it does not follows official path of communication and is spread more by gossips and unconfirmed report.
• The productivity of employees may be hampered as they spend more time talking rather than working.
• The grapevine leads to making hostility against the executives.
• The grapevine may hamper the goodwill of the organization as it may carry false negative

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