Graphic Causes A Great Impact On The Consumers Mind

Much has changed over the last 50-60 years, including the way products are advertised. Techniques that are effective now differ dramatically from techniques used in the 1950’s. These differences are advertisers attempt at staying relevant to the audience they are promoting to.

//Nostalgia- the longing for the past; the current era does not have the same fascination.

This ad also uses nostalgia to tap into the audience’s emotions which causes them to buy their product. The ad by Honda uses pathos by invoking nostalgia within the audience which causes an emotional reaction. Nostalgia is an affection,

2.     Being a low involvement good, repetitive advertising is needed to increase high brand exposure. The purpose is to remind consumers of the brand and to maintain high awareness so that they will be included in the evoked set. Reminder advertising that incorporates the jingle and mermaid icon serves to increase positive associations to the canned tuna. IMC in the form of point of sales displays is particularly vital in the last touch point to stimulate sales where it becomes a “moment of truth” right before consumers decide on an

Based on what I have learned during Unit 5’s reading material, I would like to create an advertisement for a product that has been in existence for 130 years and that is Coca-Cola (www.coca-colacompany.com). Seeing that this product has been along longer than anyone living today, we could capitalize on the constancy of the product in the average person’s life. Coca-Cola has partially attained that constancy since storing long-term memories in the hippocampus requires a large number of phase processing to transition from short-term memory to long-term memory (Unit 5 PDF based reading material). Memories of childhood with parents, siblings, friends, loved-ones are based gatherings where food and drink are shared. I guarantee that there are many childhood or adolescent mnemonics and eidetic images of the Coca-Cola at the neighborhood diner, movie theatre, and domicile décor are prolific and constant in our memories.

Jean Kilbourne shows that the major messages is that exhilaration come from products, and ads are guided customers away from what make them really happy. Every sentiments is used to sell something and leave shoppers romantic about the products.Advertisers exploit buyer's human desires for link, calmness,esteem, and

Nostalgia lives in our veins, we breath and vision it all the time. Nostalgia was a disease throughout the early 1700’s, was coined with a mixture of Greek words of returning home and pain: Throughout the war, nostalgic were affecting the troops over the scale of homesick to perform their duties and the only option to recover the troop was by sending them back home. Now nostalgia has influenced modern day as generations expresses time back at their “good old days”, wishing that they could flashback. Nostalgic has even swayed the media perceptive as recreating their old films or shows in the new modern days to fill the gap of their childhood, and showing their children their favorite shows on television when they were a kid.

Frontline documentary The Persuaders discusses the spiritual transcendence and emotional bonds brands can form with today’s consumers. A vast majority of brands use emotional branding as a way to attract consumers into purchasing their products. Emotional branding is an appeal to a consumer 's needs, desires and emotional state. Brands use emotional branding by presenting consumers with advertisements that will create meaning and identity. Emotional branding is not about what the product is, but what it means to consumers. Eyeshadow advertisements “The Blushed Nude” from Maybelline New York and “Colorstay” from Revlon present similar products that create distinct emotional bonds with consumers by presenting images of women with distinct emotional desires. Desires of love, independence, and strength give rise to consumers to find an identity and meaning within the advertisements.

When I was younger my brother would take me with him when he went to put gas in his truck and we always went to the old Flying J in south Willard. When he went in to pay for the gas he would let me come in and get a soda and I would always get a Frostie Blue Cream Soda in a glass bottle. It is memorable because I loved riding in my brother’s truck. Looking back at the memory, I am reminded of a much simpler time before the Interstate came through, when the most stressful part of my day was waiting for my brother to come home from work. Marketers can appeal to my generations’ nostalgic feelings by using glass bottles, bringing back older sodas, or by using family relationships. A script for this consumption activity could be as such: An old

Advertisers use pathos in order to sadden people into purchasing the product the company is selling. In order for the advertisement to achieve a sentimental appeal to the audience, most ads take the viewer into a past time of nostalgia. As mentioned in Hirschberg’s “The Rhetoric of Advertising”, “Grandmotherly figures wearing aprons and holding products that are advertised as being “like Grandma used to make” offer the consumer an imaginary past, a family tradition, or a simpler time looked back to with warmth and sentimentality” (270). By creating an ad that

The products I use in the bathroom, the coffee I drink, and the clothes I wear are influenced by marketing. The commercials convinced me to try soap products, toothpaste, and the coffee I drink. Marketing may persuade one to try a new product but ultimately the product or services must live up to the “hype” to keep consumers coming back.

Many companies sway a consumer’s mindset by using emotional advertising. This type of advertising pulls at the consumer’s heartstrings and makes them act quickly without thinking critically. Strong images are used often in emotional advertising, as they provide a

The nostalgia factour becomes vastly important when appealing to an older audience like the intended audience of this commercial. In this commercial, the producers decided to appeal to the broad, and extremely nostalgic, Star Wars audience. The producers of this commercial use a variety of methods that allows for them to possibly sway their viewer 's opinions on a product versus other products. Some of the techniques that the producers use are the utilization of changing the color scheme of the environment in the commercial, the use of certain objects such as the family dog, and perhaps the most important one, the use of the Star Wars franchise. The main persuasion of this commercial tries to implement the use of pathos to acquire more

Visual culture is the use of images, media, and other visual modes to represent the events and ideas of the world (Mirzoeff, 1999). The visual modes can range from an oil painting, to media on the internet, advertisements or TV. Visual culture has an influence on the consumer who is exposed to it. In this essay, I am looking specifically at how visual culture is used in advertisements, and how large brands, such as Coca Cola and McDonalds, use visual culture throughout their advertisements. Visual culture is often used to benefit a business. Such as increasing brand recognition through the marketing of the brand via colour or imagery. It can also be through catchy slogans or jingles that are created to leave an impression and therefore influence the consumer to the extent that they are remembered for a significant period of time. Therefore, it can be seen that Coca Cola and McDonalds both use different forms of visual culture in order to improve company image and increase brand recognition.

Advertising has become an integral part of our society. In the world of advertising, many tactics and strategies are used to lure consumers into purchasing a product or delivering a message. Producers try various ways to attract people’s attention, and persuasive advertising is one of the many methods they use to promote ideas that can earn them consumers’ trust and loyalty as well as to advertise for their products. In persuasive advertising, advertisers try to apply the appropriate use of persuasive tools to appeal to the consumer and get their message through. The BMW advertisement of texting and driving uses pathos, or the emotion of regret, and the use of this emotion is being applied effectively because regret is associated with all car accidents especially those due to texting and driving.