Graphic Design : A New History

2053 Words Apr 14th, 2015 9 Pages
Since the introduction of the printing press, graphic design has been conceived as a commodity that serves the vision of those paying for it. History has shown designers lend their talent to corporate and commercial settings where their skills are utilized to make the packaging and advertising that currently crowds the landfills. This prominent route design has taken, is a result of the client’s ability to pay for these services. In the past 60 years a second avenue for design has emerged with force and momentum that aims to create pragmatic solutions for the world’s pressing issues that come from poverty, education, inequality, marginalization, and discrimination. This shift in audience allows the designer to tackle problems that remain unsolved at the feet of the underserved, who up until this point couldn’t attain design services.

In Graphic Design: A New History, the author Eskilson narrates the history of graphic design with the start of the Industrial Revolution. In 18th century Europe, the economy shifted from a rural agricultural foundation to the mass production of goods in large factory settings. This shift in economy, led people to migrate into large cities and created the “rise of mass culture” this shift, was coined the Industrial Revolution. The Industrial Revolution introduced the railroad, steam engine, coal, iron, steel, and the steam-engine-driven press. Eskilson states that the steam-engine-press, along with the 15th century invention of moveable type,…
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