Graphic Design And Communication

The WWII poster begged the attention of the local town. The poster is and was in fact a poster, so it was posted in a local town for the locals to see. It was not a nationwide commercial on television or even a billboard. It was simply a poster within towns. Television was not heavily and even fairly innovated at the time of the war, nationwide advertisement was to post the poster in the nearest town. In modern times, the push of a button can bring up shows and advertisements in high

The new technology to create mass production enabled the profession as a commercial graphic designer which stands for a significant aspect of modernism in Australia. In fact, the first appearance of the term “Graphic Design” is not until 1922, in an American book designer William Dwiggins’ essay “New kinds of printing calls for new design”. (Drucker et.al, 2009) Prior to that, the concept of graphic design such as poster design was not seen as a general commercial advertising medium. “The ‘poster style’ was almost completely confined to the covers of art exhibition catalogues and literary periodicals, and to advertisements in these publications.”

In today’s society there are a plethora of ideas about advertisement. What would it take to meet societies want’s with the increase in advertising of new technology? In regards to four articles: “What’s Changed” by , Jane Hammerslough, “Urban Warfare” by, Kate MacArthur & Hilary Chura, “The Age of Reason” by, Kenneth Hein, “The Buzz on Buzz” by, Renee Dye. These four authors describe the many different angles that can be approached by advertisement. They have also shown some great aspects of the new uprising development of advertising technology in modern American society.

“The Language of Advertising” written by Charles A. O’Neill is an excerpt arguing as well as supporting popular criticisms against the advertising language by William Lutz, and other known criticisms of advertising. The concept of advertising is not something that has only been popular over the recent decades, but has been used as far back as the World Wars. The use of propaganda attracted thousands of eyes to the War, and without knowing it, created what we call today as typical advertising. After WWII many people with good reason, were concerned over the topic of scientific success, due to the recent usage of the Nuclear Bomb by the United States. Many giant American corporations started creating new materials, fabrics, vaccines and machines (the most important being plastic), thus creating a new wave of marketing. Now this process never stopped and has not stopped all throughout the past decades, our own, and the ones to come. But as newer, bigger and better products or services are created nobody really understands the power of how they marketed or advertised. Well “how does advertising work? Why is it so powerful? Why does it raise such concern? What case can be made for and against the advertising business?” (O’Neill 369). For you to understand the concept of advertising, Charles O’Neill makes it clear that you must first understand that it’s not about truth, virtue, or positive social values, but money. The most popular “tool” that advertisement creators use is that

Throughout history, advertising has played a significant role in consumerism, politics, and much more. By the 1920’s it had developed into a major aspect of daily life for Americans, determining everything from their hygiene habits to their meals. Despite this having been almost one-hundred years ago, there are many similarities, but also many differences in the advertising industry today.

Propaganda is information, especially of a biased or misleading nature, used to promote or publicize a political cause or point of view(Webster). It has always been used to encourage the support of a cause especially during times of war. During World War II, the American government was hesitant to use propaganda to encourage American support due to past experiences of propaganda during World War I. According to Lincoln Riddle’s article on War History Online, businesses and corporations had to persuade the government to use propaganda in America. The government consented to the deed so long as the ads being displayed by business and corporation were only giving information on the war instead of withholding information from the public (Riddle). Regardless, some posters and ads were overexaggerated for a war effort making them propaganda. The themes could be divided into six main themes: “The Nature of the Enemy, The Nature of the Allies, The Need to Work, The Need to Fight, The Need to Sacrifice, and The Americans-What we are fighting for” (Campbell). These forms used as propaganda ranged from posters, radio, and television.

This ads use of the startling image in contrast to the small words proves highly effective to the reader in swaying their opinion on the issues of war. By using the color scheme they also prove able to get people on there side on a comfort level too. So the startling but yet subtle nature of this ad turned out to be highly effective in making people think more about difficult topics and also convince them to do something about the

These advertisements were used in part for propaganda in order to create support for what was being advertised. In the United States, after WWI, “advertising photographers generally practiced a more realistic style, albeit often with dramatic lighting and extreme close-ups” (Garner, 2007, p. 191). Many advertisements, including propaganda, attempt to deceive society into believing what they want society to believe. For this reason, photographs taken for advertisement purposes are not always truthful. They can be taken in a manner that only depicts and sends out the message that the advertiser wants society to see. In terms of war photography, if the government wanted to boost moral for a war in their home country in order to get more individuals to donate and support the cause they could create an advertisement using photography that makes it look like it is a good cause to support despite the fact of whether it is or

This essay will be comparing and contrasting the relationship between Abram Games’ public Information posters during World War 2 and the Transport for London advertisements used in the present day, Abram Games has worked as a freelance Designer/Artist for both the British War Office creating posters for the war and also designed advertisements for Transport for London Advertising the London Underground as his work during the war was so successful so, this essay will be looking into the similarities of Abram Games’ early work during the war and others like him and how their designs have impacted the world of design In the present day and influenced organisations such as Transport for London to use minimalism and strong messages to advertise

Paul Rand, a top influence in the field of design brought America into the modern era of design. This study will give a background to Rands life and how his upbringing impacted his future endeavors. It will then cover his primary works and discuss work that became a defining part of his career and the industry. Following that, it will discuss how Rands work in advertising and Corporate Identity set the groundwork for today design thinking. Finally, the thesis will examine modern designers that sought out Rand as a source of inspiration. This thesis will look at why Paul Rand is said to be one of the most influential graphic designers in history, and why his principles translate into good design that resonates for generations to follow.

Advertising has become one of the most powerful and effective tools that business uses to launch and brand products. Advertising is a form of communication used to persuade an audience to take some action with respect to products, ideas, or services. Everyday we are surrounded by advertisements, influencing us to make different purchases without our mind even realizing how much they really affect us. Advertising is available in many different mediums and communicated across many different forums. Of all of the forms of advertising, visual advertising has proven to be one of the most successful. Graphic designers have the ability to put subtle references and innuendos into your mind by utilizing different fonts, colors, and visual points

In this summative essay I would like to explore and analyse the influence that Graphic design has had on popular culture and consumerism. Graphic design can be defined as “the art and practice of planning and projecting ideas and experiences with visual and textual content. The form of the communication can be physical or virtual, and may include images, words, or graphic forms.” (aiga.org) Designers are problem solvers and it is their job to come up with a suitable solution to a problem. They have to find the best suitable means to communicate a particular message. Graphic Designers are at the forefront of advertising and the battle of selling giving the designer even greater responsibility, because of this graphic designers play a big role in consumerism. Consumerism, “as a social and economic order and ideology encourages the acquisition of goods and services in ever-greater amounts.” (wikipedia.org) Society have been gradually made to believe that they can increase their happiness through buying and spending. Consumerism is an international problem, but has existed for many years, people purchasing goods that exceeded those of their basic needs dates way back to the first civilisations, in the eras of ancient Egypt and Rome. A turn in consumerism arrived just before the industrial revolution, people worked long hours and earned low wages, so they didn 't have the time or the disposable income for excess spending. The industrial revolution welcomed the use of assembly

Advertising has always been an important part of our society. The history of advertising can be traced to pre-modern history when it served an important purpose by allowing sellers to effectively compete with other merchants for the attention of clients in Ancient Egypt. From 1704 when the first newspaper advertisement was announced, it gradually grows into a major force in American society based primarily on newspapers and magazines (Ad Age Advertising Century, 1999). It not only helps to raise the target demographics’ awareness of issues, but also educate consumers with the benefits of the product. However, advertising cannot target a particular person before the emerging of World Wide Web.

Meredith Davis’s book “Graphic Design Theory” was published in September 2012 by Thames & Hudson. This book blends a study of historical thinking of design with contemporary / modern approach to it. It also suggests students to critically analyse their work and asks them to adopt the design theories to embellish their practical design work as it will help them construct better work. This book also helps in understanding the consumers and the history of Graphic Design and also talks about a range of theories and introduces a collection of concepts and sources for future use and reference. In this book, Meredith Davis talks about the relationship of visual representation to the contexts of design. It talks about focusing on the broad and long term aftereffects of design and not to design only for the moment and responding to prompt needs.

Art and Design are important because they both make the world more sensible and a better place, they also bring a sense of enjoyment and make it easier to understand everything around us even more. Here we will discuss the role played by Art and Design in modern advertising.