Typography has evolved throughout recent centuries to become one of the most exciting and adaptable forms of communication in graphic design. One of the most important stepping stones in the development of typography was the ground-breaking art school called the Bauhaus. During this remarkable period of change, nestled between the two World Wars, the Bauhaus helped to break the limits of traditional text and paved the way for modern typographic design.
This innovative art school was opened in 1919 by Walter Gropius - an architect who believed that the collaboration of all arts and crafts practices, under the same establishment, was an essential demand. Gropius wanted to combine art and technology and in doing so, marry ‘culture and civilisation’ to improve the living standards of ordinary German citizens. Prior to this time a wave of modernisation had transformed Germany from an agrarian nation to an industrial nation. However the once efficient German industry was now devastated with economic crisis and lack of national morale as the country’s reputation was destroyed after the First World War. In opening the Bauhaus school, Gropius employed nationalistic aims as he hoped to restore the spirit of Germany and its industrial reputation through design. In some ways he shared values with the 19th Century Arts and Crafts movement, as he wanted to restore the quality of production and promote the use of authentic, economic materials. Despite this, Gropius embraced the machine
The first decades of the 20th century in modernism was characterised by enormous social and political changes with a radically changing lifestyle. Technology, manufacturing, science and art was the driving force. The Bauhaus movement was one of the most influential modern design movements of the 20th century reaching its peak between the two world wars. It was founded in 1919 in the city of Weimar in Germany by architect Walter Gropius. Although the Bauhaus was founded by an architect, it did not actually have architecture department during its early years. Instead, Gropius wanted to focus on a study of art that would eventually encompass many different aspects of design, and tying them all together. The word Bauhaus
The Bauhaus was established in Weimar in 1919, with the architect Walter Gropius as its founder and first director (Harrison and Wood 1993, p. 338). The school was founded on Gropius’s principle of the importance of combining and unifying all the artistic and technical realms; a separation, which had been to the detriment of existing art schooling (Girard 2003, p. 6-‐7). Gropius wanted to combine art and technology or “culture and civilisation” (Droste 2012, p. 15). The Bauhaus consisted of workshops with two distinct instructors, a “craft master” who was a
Typography is a tool for creating an emphasis on a page through readability. It can direct the reader where certain things are on a page that; acting like a map. Every reader is subconsciously
The influential typeface Helvetica, a neo-grotesque1 sans serif type design, came into being in the early 1950s - after the Second World War. The expectation of the designers, Edouard Hoffman and Max Miedinger was to create a neutral typeface that had great clarity, no intrinsic meaning in its form and could be used on a wide variety of signage to remake a new identity apart from the past (). Originally named as Neue Haas Grotesk, the typeface was changed to Helvetica in 1960. Today, Helvetica, as an aesthetics constant, although not perfect, mastered the quantum leap in 1957 from metal type to the digital age of word processing. Axel Langer, a curator of Islamic Near Eastern Art, mentioned it as ‘an impersonal typeface for today and tomorrow ().’
The Bauhaus movement began shortly after the world war 1 in 1919 to re imagine the materialistic good to reflect how we perceive art works. It was a movement initiated by a German architect named Walter Groupius.The Bauhaus movement embraced and emphasized on the simplicity and the basis of a design. (Griffith 2007) The idea behind the movement was to design and manufacture beautiful and practical products using simple and economical techniques. The ideology of the school was not only to reflect society but improve it by combining simplistic beauty with productivity. (Naylor 1968) The Bauhaus implied form follows function which is created by a cross platform of functional craftsmanship in every field whilst experimenting and using different materials.
“Typography is a servant-the servant of thought & language to which it gives visible existence.”
Modernism was in effect expelled from Germany and many of its champions emigrated overseas as Hitler described modern art as “Bolshevist art”” in his autobiography “Mein Kampf” and “criticized the Weimar Republic for its alleged cultural weaknesses”.(Architecture and Politics in Germany )
Look around and what do you see? You see letters forming creative words on this page, on TV and magazines. These letters form words which can be read in such a particular way. The typography behind the design seeks for the readers attention. The typography in design is the unique personality that identifies the product or advertisement, similar to fashion. Typography visually gives more to the idea behind the design. It is a way to call out and be heard without making a sound. It combines elements in new ways with different themes and ideas. The idea of typography has not changed since it was first created. The late seventieth century and early eighteenth century, type designers work was laborious and they had very little
Graphic design set its first roots in Germany in 1455 with the introduction of the Blackletter typeface and Johannes Gutenberg’s Gutenberg Bible. Coined as the godfather of printing Gutenberg helped to spread Blackletter in popularity. With the advent of Martin Luther’s New Testament, however, a schism was created between those that chose to use
While serving as Design Director, she became known for creating posters for MIT’s campus events. In her designs, she used noticeable images, bold text, and small passages of text that contained information about the event. This design technique was influenced by “the International Typographic Style recently developed in Switzerland, particularly designers such as Karl Gerstner, Armin Hofmann and Josef
When I started this class, I did not know anything about the history of graphic design. I had no idea what influences have held a strong presence or why things are the way that they are. During this typography research project I learned a lot about the history of graphic design and especially the history of the Dadaism typography movement.
Typography was completely transformed when the printing press by Gutenberg was invented in the 15 century. Since it’s creation, typography has been advancing non stop. The importance of typography is conveying meaning with the design of typefaces. Typography can create different meanings and feelings just by the use of a certain typeface. The typeface can influence a formal, informal, playful, serious, etc mood on the reader and viewer of the font. There are two different types of designs, schooled and unschooled. However, one is design is not better than the other just because it’s schooled and the other is not. To explain the different uses of the designs, this paper is going to compare two Italian restaurants that take place in Charlotte.
The Bauhaus was set up in 1919 in Weimar by Walter Gropius (1883–1969). In 1925, the Bauhaus moved from Weimar to Dessau, where a new building is designed by Gropius. In this essay, I am going to discuss about the opinions made by many writers on Gropius’s mindset and intention in building the new Bauhaus. The architectural aspects and interior space planning of the Bauhaus have become the identifications of the modernist architecture as well as legend in the history of design and design education.
The Bauhaus school was founded in 1919 in Weimar by German architect Walter Gropius (1883 - 1969). In 1923, Walter Gropius introduced the agreement between “creative artists and the industrial world”. The Bauhaus is most famous for the idea of combining forms and functions. They combined both fine arts and design elements to create a curriculum that trained artists and designers to be capable of producing both functional and aesthetic work. One of the main goals was to bring design and technology together. During the Bauhaus period, Fine art and craft were combined together and aimed toward problem solving for an innovative, modern and industrial society. Nowadays, the Bauhaus legacy continues in modern designs, such as minimalism, or design brands like IKEA. In this essay, I will analyze Bauhaus’s influence on modern design, including architecture and furniture design by exploring different examples from different periods of time.
The Bauhaus was created by Walter Gropius in the city of Weimar. He was a German architect