Graphic Design Research Paper

Louis Cheskin who was a design consultant and psychologist stated, “Customers would unconsciously recognize the logo as symbolism of a pair of nourishing breasts”,(l. Be) Now I know I have never heard this or even thought this about the golden arches, but to me the golden arches mean McDonald’s. In a dissertation by Speber and Wilson, about the Theory of Revelence,(TOR). TOR can explain how consumers interpret visual advertising. This could help marketers and researchers in advertising. TOR can also explain why some symbols or logos thought to be unconnected with the product became revelent in advertising. Cite. The fourth logo I chose is Apple. Apple logo was designed from the bible. The apple is the forbidden fruit from the tree of knowledge,( L.Be). Symbolic symbols are a productive way for companies to communicate their products to

The first shoe with the Nike Swoosh was introduced in 1972, and with it an ancient flame was rekindled. This started what would become the most popular and well known brand name in the history of the shoe industry, and did justice to the ancient goddess of victory for which it stands.

This course introduces effective Web design principles and the essential role of the Web designer in today's business environment. Topics covered include site architecture, page layout, navigation, content, functionality, and usability. Students will evaluate existing Web sites and apply best practices to prototype a unique design using a Web authoring application.

Saul Bass was responsible for some of the best-remembered, most iconic logos in North America. Such as Bell Telephone logo (1969) and successor AT&T globe (1983). Other well-known designs were Continental Airlines (1968), Dixie (1969), Warner Communications (1974) and United Airlines (1974). Later he made logos for a number of Japanese companies as well.

The design of Jared Granger site has a clean, simple homepage that shows his name and his brief introduction. This site has his projects name with the full image of a project on each page with the black box, “View Projects”, which are directed to his projects pages. Also, the design has “Contact” link for people to contact him and his social network links for people to view his profile page and projects. These projects have shown the designers’ creativity and ideas in typography, logo, and corporate identity, which is attracted to audiences. The design identity relates to the designer’s perception of his work because they are visualized through the designer’s ideas and creativity and used them to be demonstrated and visible in their works and this site allows an audience to use their insights and opinions on their tone, style, personality, and perception of the designer’s works.

Nike is a company that has thoroughly embedded itself into the psyche of people around the world. It's a company that started with humble origins from selling footwear in the basement to becoming the behemoth in the athletic industry. Bill Bowerman, University of Oregon track & field coach, and Phil Knight, middle-distance runner under Bowerman co-founded Nike. Nike was first established as Blue Ribbon Sports in 1964 as a partnership and the name Nike was officially adopted on May 30, 1978. The infamous Nike Logo - Swoosh, was created for a fee of $35 by Carolyn Davidson, a graphics design student. In 1980, Nike becomes a publicly traded company with the completion of its Initial Public Offering of 2,377,000 shares

In order to properly analysis a graph, one has to consider all aspects of the visual analysis. Cooper, Heron & Heward (2007) states that a person has to “determine (a) the number of data points, (b) the nature and extent of variability in the data, (c) the absolute and relative level of the behavioral measure, and (d) the direction and degree of any trend(s) in the data” (p.150). Trend level (c) and variability (b) are the two visual analysis that this paper will focus on. It’s imperative that a researcher consider the importance of variability because this shows how much control they have over the factors that influence the behavior. In this particular graph, there is a high degree of variability. In the baseline data, the duration of the

With all of that in mind, I recommend using Adobe Illustrator. Of course, the problem with Adobe Illustraror is that it's very expensive. However, you can download Adobe Illustrator CS2 for free.

Paul Rand is known as one of the most influential and finest American graphic designer of the twentieth century. He is known for his art work predominantly for design, graphic design and typography. Paul Rand was born in August 15, 1914 in Brooklyn, New York with the name Peretz Rosenbaum. Rand was known as “self- taught designer”, he learned about works of Cassandre and Moholy-Nagy from European magazines. His esteemed contribution to the design form is acknowledged by many critics and is amazingly extraordinary. However, corporate identity design was the area during his peak design career that gave him global recognition. He is looked upon as one of the genius who essentially established standards for the conception of logos for the

I have been learning about the art since I was young. It was 4 years ago that I started studying the art for my dream, a production designer. Even though I have learned and experienced so many things, I still do not know a lot. In Korea, we learn drawing first when we begin to learn about the art. Such as Rendering, sketches, and animation, drawing is necessary in the art and design. I learned the perspective, how to use charcoal and pencil, and still-life in Drawing 100. However, I am pretty sure that Drawing 101 gave me an opportunity to learn advanced study such as how to do portraits, still-life by pastel, and three-point perspective.

(Disclaimer: I 've had people ask me complex questions about getting into the professional photography business. While I have friends in the profession and know that Photoshop is a necessary tool for the modern photographer, I 'm not in the business, so I can 't answer related questions; I just have a knack for retouching the photos of friends and family and am familiar with the workings of the program.)

Portland, Oregon- Have you ever wondered how the swoosh came to be? Caroline Davidson invented the Nike swoosh in 1971 in Portland, Oregon. Caroline was going to college at Portland State University for advertising. Phil Knight, co-founder of Nike, was teaching her accounting class.

clear assessment of the financial health of the company: NIKE International. Just knowing that this company chose a symbol that references the winged goddess of victory seems to have been a premonition for the designer of the ‘swoosh’ as well as the founder, Phil Knight, of NIKE. (Hinker,)

Businesses have countless applications for the computer software known as Photoshop. The software is such an integrated part of society that businesses and scholarly articles assume people have prior knowledge of what it is and what it does. Photoshop is defined by Oxford as trademarked digital image-editing software to alter photographic images. It is an industry standard for digital graphics and has many applications to various businesses and media. Lev Manovich wrote in Inside Photoshop that to count up the number of options in Photoshop and then count all the options each option subsequently contains, that the total number of options the software allows for would be in the thousands. Professionals in media, education, research, and many businesses utilize the software. However, there is controversy surrounding the use of Photoshop in advertisements that edited models to unrealistic levels, because of the impact those images have on society. Nonetheless, Photoshop is widely used and has revolutionized business and integrated into many industries not limited to media or photography.

As most professional designers know, InDesign may not give you the impactful graphic utensils as an Illustrator or Photoshop, but it does offer many advantages. InDesign does offer great tools when it comes to enhancing a photo’s properties and even some filter options. Although you have the capability to design layouts with Photoshop or Illustrator, InDesign links all creative assets outside of the work, creating a much more manageable size of document. This makes InDesign the most efficient software for commercial printers as well, combining all media so that the layout is in the precise style you choose. InDesign recognizes your color selection much better than other software, once again giving you more control with your final product. InDesign surpasses the other Adobe programs when it comes to creations that are on a layout of more than one page. It also has the capability to automatically number the