we have included three cases that can be used for exam purposes. SUPPLEMENTAL CASE 1 Great State Wheat Flakes Can’t Be Beat* Betty, who has been employed for three years as a copywriter for HK&M, a small advertising agency specializing in consumer packaged goods, has been feverishly working for the past week on a new ad campaign for Great State Wheat Flakes, a regional breakfast cereal.
cross (b) people, such as new football coach or a political candidate and (c) places, such as industrial plant sites or a place to for a vocation. In a broad sense markets include more than the direct consumers of products services and ideas. Thus a state university’s market includes the legislators who provide funds, the citizens living near the university who may be affected by university activities and the alumni. A business firms market may include government regulatory agencies, environmentalists