Greed Or Corrupt-Advertising Coca-Cola?

“Citizen Coke: The Making of Coca-Cola Capitalism” by Bartow J. Elmore tells a story of how Coca- Cola have changed its industry as well as the globe by utilizing natural resources. To start on his journey about Coca-Cola, Elmore questions the success of the company behind selling Coke, a low-priced mixture of “sugar, water, and caffeine, packed in glass, plastic, or aluminum” (Elmore 8). Elmore discovers that even though advertising plays an essential key in selling products, Coca-Cola is mostly profitable from outsourcing the supply (Elmore 9). Besides explaining his research on the Coca-Cola capitalism, Elmore also emphasizes on the ecological evidences that support it, which make this book an environmental history of Coca-Cola capitalism (Elmore 14).

Coca–Cola a leading manufacturer, distributor and marketer of soft drink products. Coca–Cola was not always the sugary syrup soft drink most people know today. As a matter of fact, before 1886 Coca-Cola was made with alcohol and cocaine. Concocted by Dr. John Pemberton a pharmacist in Atlanta Georgia Coca-Cola was originally named Pemberton’s French Wine Coca. Dr. Pemberton marketed the drink as a cure all for mental and physical disorders and was sold from a soda fountain at his local drug store. A step ahead of prohibition, Dr. Pemberton replace the wine in his formula with a sugary syrup. The cocaine portion of Coca-Cola was removed before 1914 when cocaine was deemed illegal in the United States of America. Coca-Cola as we know today still contains coca but the narcotic portion of cocaine, it is removed. Today, Coca-Cola has expanded to over 200+ countries. From concerts to sport venues to local restaurants you are more than likely to come across a Coca-Cola product, Coca-Cola has had such an impact on society that it is given credit for how we portray Santa Clause today. Other credits should also be given to Coca-Cola like an increase in diabetes and other diseases.

Coca Cola was born in the laboratory of Dr. John Pemberton in May 1886 in Atlanta, Georgia. Coca-Cola's own name was made by Frank Robinson. And marketed for the first time with an ad of banners with the inscription of oil paints labeled "drink Coca Cola". Although it was the title of "brand of the century", Frank Robison had experienced a loss in sales. Coca Cola formula then bought by Asa Chandler in 1892 that heavily promoting senhingga experiencing huge profits. Coca cola increasingly global sales thanks to independent bottling firms with licenses to other countries and this is maintained until now.

The book Citizen Coke: The Making of Coca-Cola Capitalism by Bartow J. Elmore is about the environmental history of Coca-Cola. Elmore is a historian who grew up in the Atlanta area, where the Coca-Cola Company was formed and has a presence to this day. The book discusses how the Coca-Cola Company came into existence and how it acquired resources to manufacture the best-selling product, Coke. After doing a little bit of background on the three book options offered for review, I chose this book because I was most interested in how the company came into existence and how the products were manufactured. What I discovered was that the Coca-Cola Company is a consumer, not a producer. I will go on in this review and discuss the reasons why it is a consumer and not a producer.

1. Do you think Coca-Cola will surpass the scandals around the world like it did in the past?

One of the company’s most popular jingles was known as “I want to buy the world a

When reading the letter from the chief Executive Officer Muhtar Kent the content of the letter was optimistic and upbeat. Also, the CEO references to the company as global thirst quenching corporation that do not take the size for granted, this helps the reader understand Coca-Cola modesty. Likewise, the CEO added Targeted disciplined investments for the future of the company that will help the company to expand and grow. Furthermore, increasing revenue, profit and growth by building the brand Coca-Cola. Furthermore, Simplifying and streamlining operations of the company enabling to standardize the operation around the world.

In a globally competitive environment, Coca-Cola engaged in questionable conduct such as channel stuffing, falsifying marketing research, anti-trust issues or racial discrimination for a few reasons (Ferrell, Fraedrich, & Ferrell, 2013). Coca-Cola used channel stuffing as a short term tactic to artificially report an increase in sales, which could entice more shareholders to invest into their company (Edwards, 2015). But in the long run, it becomes similar to a Ponzi scheme. The distributor returns the unsold cases of soft drinks to Coca-Cola, in which Coca-Cola would add them as sales returns on their accounting ledger. The shareholders see an increase of Coca-Cola shipments and an increase of sales revenues on the financial reports. Channel stuffing draws a lot of attention from executives and investors as profits decrease and sales increase (Edwards, 2015).

“There’s a moment you’ve been waiting all your life for. When you find the very reason you’re alive for.” This semester included a small moment in my life, which had an impact on my life. My love for musicals began to heighten beginning college. I have created a fifteen-hour musical soundtrack playlist, to paying $400 to watch “Hamilton: An American Musical” in Chicago. Musicals have a way of inspiring individuals and have increased my drive to work in the entertainment business. This semester, I casually looked at what musicals were playing in the Indianapolis area, and I came across the musical “Finding Neverland.” I ended up getting tickets for the October 20 show. Little did I know this show would have such an impact on me.

While this book begins by defining stage money as “Imitation money used in theatrical production, in film, and by magicians,” the next seven chapters are not spent describing these fake dollar bills (v). Donahue and Patterson step away from analyzing the aesthetic value of theatre and analyze what it costs. As corporations of today take steps into the 21st century, Broadway is forced to evolve with them. Due to the lack of ability of performers to increase productivity, the environment is high-risk. Investors can put in millions of dollars into a project and lose it all, simply because audiences were not drawn to the show. However, investing the same amount in a successful show can make millions. This “survival of the fittest” mantra describes

When a child is born, the parents hope that they have a better, and longer life then they did. Yet for the first time in modern US history, “Today’s children are expected to have shorter life expectancies than there parents” (Life Expectancy of U.S. Children Cut Short by Obesity). The somber realization is the result of a several decade long epidemic which threatens to poison future generations and prevent them from living long prosperous lives. The obesity rate in the United States has sky rocketed in the last ten years to a staggering 34.9% of all adults (L. Ogden, Prevalence of Obesity in the United States, 2011-2012). This number is only expected to increase with the current generation of children, as diseases such as type two diabetes, high blood pressure, high cholesterol, and coronary heart disease increase in prevalence (Center of Disease Control and Prevention). The culprit, is what Americans eat. Almost all the food that is accessible by the average American is processed, and therefore contains a ridiculous amount of artificial ingredients such as high fructose corn syrup (Hojjat 86). Many companies such as Coca Cola have been a contributing to the current state of the United states poor health, by advertising to younger ages and relating there product to creating a sense of happiness.

In April 1985, Coca-Cola announced that it would be completely replacing its old recipe of Coke with “New” Coke. After several weeks customers started to protect this decision demanding that they go back to the original recipe. After three months, the Coca-Cola Company decided to reverse its original decision and kept the old Coke in production along with New Coke. Despite being reintroduced as Coke II, the new soda never caught on and was eventually discontinued entirely in 2002. Being called the most epic new product fail in marketing, the question remains: how could Coca-Cola Company make such a bad decision?

During the early 1900s production in the United States was at an all time high. The increase in production and money available to be spent by fellow Americans led to a consumerism culture. Even though Americans were constantly being bombarded with different advertisements to buy company 's products, one company dominated the market place with their great advertising campaigns and by associating its products with everything that made Americans feel good. This is why Coca-Cola the most famous brand on earth contributed to the consumerism culture of the nation and forever changed the way Americans spent their money.

This case study is about Coca Cola’s company in Brazil and how they used different strategies to take over the soft drink industry and continue their strong growth, even with their market share decline in 1999. This shows that the Brazilian market was a big challenge for Coca Cola concerning sales, market share and profitability regardless of their name (existing high brand awareness all over the world). This was due to the significant growth of the Tubaínas (too-bah-ee’-nas) in Brazil change in the Economy.

Coco cola is one of the largest manufacturers, distributors and marketers of nonalcoholic beverages. Now a days Coca-Cola is the most famous carbonated soft drink sold in markets and restaurants in over two hundred countries. It is the world’s most and recognizable sold commercial brand. In 1886, Coca-Cola was invented by a pharmacist named John Pemberton, known as "Doc." He fought in the Civil War, and at the end of the war he decided he wanted to invent something that would bring him commercial success. Everything he made was failing in pharmacies. He invented a lot of different drugs, but none of them ever made money. So, after he moved to Atlanta, Pemberton decided to try and enter the beverage market. In his time, the soda fountain was rising in