Greek Entertainment Inc Executive Summary

EdgeMark Cinemas are a chain of movie theaters located in 37 states with 475 theaters in those states covering the west coast, east coast, and Midwest. EdgeMark’s profits, like other cinemas, have been in a small but constant decline over the last 12 years. Industry Wide Average of 2.05% ticket sales decline per year for the last 12 years also, when adjusted for inflation, revenue has dropped an average of 1% a year for the past 12 years (Domestic Movie Theatrical Market Summary, 2015). The chain is currently looking to increase ticket sales, loyal customers, and profits by adding additional products and services.

Cineplex Inc is a leading Canadian entertainment company that operates a number of businesses such as food services, movie theatres, gaming, alternative programming and retail of apps for various electronics. The company has also entered into a joint venture agreement with SCENE which is currently a successful entertainment loyalty program in Canada (Cineplex, 2014).

A small family owned business is now a successful business of leading entertainment. Its history dates back to 1920, when the Dubinsky brothers Edward Maurice and Barney Dubinsky were the first original owners to purchase Regent Theatre in Kansas City, Missouri. (AMC History) In 1961, Edwards son, Stanley Durwood, took control of what at the time was named Durwood Theaters when his father died. (Variety) He later renamed the theater to American Multi-cinema, which is officially known as AMC Entertainment, Inc.. Being that Stanley was in the U.S Air Force he started to apply military management to modernize the movie theater industry. Stanley explained to Variety magazine, “We needed to define what our company was doing in the business. My dad

One of AMC's top competitors here in Tyler, TX would be Studio Movie Grill. A trip to SMG is unlike any other entertainment experience. They have created an amazing movie-going experience with their

AMC Theatres has been an innovator in the movie theater business for more than 50 years. The chain presents one-of-a-kind specials and film offerings in state-of-the-art theater accommodations. Over the years, the chain has acquired numerous other chains, as well as acquired themselves by a large Chinese company, in turn giving the chain more than 663 theaters across the United States and China. Here are 9 interesting facts about AMC Theatres.

Ticket sales for movie theaters are at their lowest point since 1996. With the core demographic group expected to grow slower than the US population and with technological advances growing at speeds faster than the industry can keep up, ticket sales will continue to decline if the current business strategy continues to be followed.

• To live every day for the betterment of my life and the lives of those around me.

Modern technology isn't disappearing and the need for movie theaters will continuously decline. If movie theater owners take the time to examine several of these options they will certainly find one that functions for them and begin to earn a revenue that is truly theirs.

In 2008, AMC launched its dine-in program and it is still growing today. They have more than fifty dine-in theaters in eleven different states which have gross revenues of more than $40 million (Puente). They offer four different dine-in environments. Cinema Suites is an adult theater which has recliners and offers a full bar. Fork and Screen is a family friendly theater which has a menu for all ages. AMC Red Kitchen’s menu consists of burgers, sushi, and milkshakes. Last, MacGuffins Bar and Lounge offers beer, wine, and assorted cocktails (AMC). AMC also has an event portion that plays independent films and sensory films that create a safe environment for all ages. They would benefit by adding prerecorded concerts and sporting events to their

Competition between theaters often comes down to distance from home, convenience of parking and proximity of restaurants. Innovations by one theater chain are quickly adopted by others. The differing approaches of the theater chain companies are reflected in their cost of fixed assets per screen.

CBS and Viacom are two of the United States largest media conglomerates collectively owning hundreds of television networks. Examples of which include MTV, BET, Nickelodeon, CBS and affiliated programing, radio broadcasting services (CBS broadcasting), and motion pictures company Paramount Pictures Corporation. National Amusements, Inc. is the parent company of both Viacom and CBS Corporation and either indirectly (through subsidiaries) or directly owns about 80% of the voting stock of Viacom and CBS Corporation.

The large format movie system gives customers unique visual and audio movie watching experience that cannot be found in conventional movie theaters. IMAX is also differentiated by its library of films and locations. IMAX located itself in institutional environment and commercial multiplexes to target wider audiences include family, students, and tourists at different time during the day by screening its own movies and other studios’ movies. Speaking of the technologies, IMAX films printed on larger films, which require special designed camera, projector, and screen to display the IMAX features.

Another opportunity for theatre owners is to look at alternative uses for their facilities. The overhead costs of the facility are fixed but could be offset by renting spaces during off-peak hours for events such as business conferences or school events. They could also use their screens to show things other than major motion-picture releases. With digital equipment I’m sure there would be a way to contract with major networks and cable providers to show popular television series finales. The audiences of these series are hardcore fans. They could market the allure of a big-screen and the opportunity to experience the show with other fans. For example the audience for shows like The Walking Dead, Homeland, and many other popular shows is a huge market. Often these shows air on nights that theatres have low attendance. They could market it with discounts offered for customers who come in costume.

On AMC Theaters Facebook page, they state that their mission is “Since opening our doors in 1920, AMC Theatres has been dedicated to delivering the most entertaining movie-going experience in the world.” Their Facebook page has over six million likes and about 28.5 million people have visited their Facebook page. As mentioned earlier, this firm mainly uses their Facebook to show movie posters and trailers, fan art, upcoming movie release dates, memorabilia from popular movie, and interviews with actors and filmmakers. Often times, AMC Theaters will post on Facebook images of films that are currently out and provide links to their website to view showing or buy tickets for that movie. Each of their Facebook post will typically have around tens of thousands of likes along with over a thousand comments. This company also includes a way for people to access their Instagram page from Facebook. With their Facebook account,

Which of these forces and factors are the most important to the corporation and to the industries in which it competes at the present time? Which will be important in the future?