Greek Yogurt Research Paper

From the information about Chobani in the case and at the start of the chapter. (a) Whom did HamdiUlukaya identify as the target for his first cups of Greek yogurt and (b) what was his initial "4Ps" marketing strategy?

Goats yogurt is quite healthy (unless you have dairy issues). It's packed full of nutrients and probiotics, and it's not too high on carbs. The berries also have great benefits with their antioxidants and fiber. If you don't have access to Goats Yogurt, unsweetened natural greek yogurt will have the same effect.

Replacing dairy yogurt with non-daily ones made from coconut, rice, soy or other non-dairy milk is a great option. Slowly eliminate dairy cheese and ice cream. Try non-dairy alternatives of your favorite foods.

The Greek yogurt is a healthy way to consume lots of protein and avoid meat and eggs. Therefore, just add a fresh cantaloupe in the yogurt instead of the sugary granola, and some fresh berries.

Greek yogurt is a booming $6-billion-dollar industry nationwide and New York generates 70% of the supply. A total of 695 million pounds of Greek yogurt was produced in New York in 2012.1 The economic impacts are strong and largely positive amounting to 3.7 billion U.S. dollars in 20153.

Milk from other mammals (i.e. goats) also contains high amounts of lactose. Products with lower lactose are safe for people with lactose intolerance to eat or drink (“Lactose Intolerance in Children and Adolescents” 3).

Since the beginning of the Greek Empire to the modern times, the Greek cuisine has always been fondly praised for its unique tastes and large variety of foods. A typical dish, both modern and traditional, included olive oil, olives, cheese (primarily feta), wine, fish and a number of vegetables, meats and herbs. Most deserts generally consist of chopped nuts, honey and are wrapped in phyllo dough. In the United States the majority of Americans has never tasted a real, authentic Greek meal. The closest they have ever come to it is when they eat Baklava, a dessert consisting of nuts, phyllo and honey, or a sweet syrup that holds the dessert together, or Activia, which claims to be Greek, but in reality is of French origin.

All studies included AAD as an outcome. There was significance with probiotics decreasing diarrhea duration in the studies conducted by Chatterjee et al., (2013), (p= 0.009), Evans et al., (2016), (p= 0.037), and Ouwehand et al., (2013) (p <0.001). Significance for probiotics reducing incidence of watery stools were found in the studies conducted by Chatterjee et al., (2013) (p< 0.001), and Ouwehand et al., (2013) (p=0.034). All studies revealed a reduction of AAD, but did not necessarily meet the level of significance required. Reducing the days or incidence of diarrhea can have a significant impact on reducing complications from AAD (Evens et al., 2016).

In addition to the decreased in pH, the color and texture of the sample also changed as time passed. Instead of the initial color of milk, the sample turned into a milky mixture that contains both a solid and liquid part. As for two agar plates, MRS and ST that were inoculated with yogurt sample, there was some growth on both plates. Through further observations, the colony on each plate was shown to have distinct morphology, cell shape and gram stain. For the colony on MRS plate, it was determined to be Lactobacillus, because it is a Gram-positive bacillus. As for the colony on the ST plate, it was determined to be S. thermophilus, since it is a Gram-positive

The purpose of this experiment is to identify yogurt unknown by analyzing the result of its gram staining, and the 6 tubes of test media that was inoculated. The yogurt chosen to be used in this lab meets the minimum number of lactic acid bacteria to bear the seal of “Live & Active Cultures,” which mean they have at least 10^8 colony-forming units(CFU) per gram to quality. Unknown “ ” is Gram positive, rod-shaped, and use salicin, galactose, sucrose, mannitol, and mannose for fermentation. The characteristics of the result suggest that the unknown “ ” can be identified as Lactobacillus casei.

We all want to be healthy and fit and if you’re like me you’ll try anything. We’ve all seen Jamie Lee Curtiss on Dannon’s television commercial endorsing Activia yogurt. The actress tells us if we have an Activia yogurt a day it will help with any stomach or digestive issues because it contained probiotics.

L. bulgaricus are used as starter cultures during yogurt fermentation and are regarded as probiotics (Perna et al, 2008)

“The full line of products that Yoplait offers today is wide and diverse. They offer a yogurt line that consists of the original yogurt, grande, whipped, light, and ultra light. Yumsters is a line for younger children, which includes a spoon attached to their yogurt (Nestle LC1).” When considering General Mill’s brand Yoplait they have an absolute cost advantage because of their reputation for quality which in turn establishes brand loyalty. “Yoplait is a first-mover in the yogurt industry. They have offered many new innovative products to their consumers from Go-GURT to their Nouriche Smoothies. Yoplait created the first ever yogurt placed in a tube called Go-GURT, which has become the yogurt for those that are on the go and always in a rush. Within the last year of introducing Nouriche, the product’s sales have increased by 35%. Yoplait just recently began offering a yogurt that contained sterols, which is a cholesterol-lowering plant (Nestle LC1).” Finally, there are many different flavors, health benefits, packaging, and niche segments that firms utilize to differentiate their products, and this is a central factor for barriers to entry.

Yogurt –Dairy products, like milk and cheese, can puff up stomach. However, yogurt can help you slim down because of the good bacteria it contains. These good bacteria help the intestines to better process foods, and at the same time, fight

It is a special kind of yogurt that is healthier to plain yogurt due to an increased amount of protein, saturated fat, and less than half the amount of sodium found in regular yogurt. Greek yogurt is not as popular as regular yogurt in the Philippines since it is more expensive to produce, distribute, and is difficult to sell because of limited demand mostly comprised of affluent customers.