Green Business : Sustainable Business

Businesses who participate in environmentally friendly practices will become more profitable. There are difficulties and costs that a business will face and profit takes time but is proven to positively impact a business. “The reluctance to address the forces that are polluting the planet always comes down to money (Smith, “6 Reasons Nations Don't Go Green.”). Implementing environmentally friendly practices within a company “will win them customers, and increase profits” (McDonald, “Why Do (or Don’t) Companies Go Green?”). Many global companies today carry out environmental management tools to adapt to environmentally friendly practices, which helps gain customers, and in turn becomes more profitable. In this paper, I will go into further detail explaining why businesses should be more environmentally friendly, the benefits to be gained, costs that come with being environmentally friendly, and management ways that help a company become environmentally friendly.

Sustainability from a strategic business perspective is the potential for the long-term well-being of the natural environment, including all biological entities, as mutually beneficial interactions among nature and individuals, organizations, and business strategies. (O.C Ferrell, Fraedrich, Ferrell, 2015). Business sustainably is often defined as managing the triple bottom line – a process by which companies manage their financial, social and environmental risks, obligations and opportunities. These three impacts are sometimes referred to as profits, people and planet. (Business sustainability definition from financial times lexicon, no date). This essay will discuss the idea of sustainability being an important element within a businesses and its core strategies and the importance of it within different businesses. Secondly, this study will look at how different stakeholders are affected and influenced by sustainability as this could be seen as a catalyst to improving the environment as a whole and. Then this study will look at how businesses not focusing

Business sustainability is achieved when the business successfully manages the triple bottom line. This is the process of managing the financial, social and environmental risk that a certain business will face. The consequences of business sustainability are not only the long-term success of the company but also that it becomes an appealing opportunity for potential investors as sustainability is rapidly becoming an increasingly vital component of any business.

Business sustainability, which originally was viewed as a question of corporate governance, has now emerged as a central, multifaceted theme of the twenty- first century. It is now the responsibility of corporate boards and managers to focus on business sustainability by creating enduring value for shareholders and managing the interests of other stakeholders, including creditors, employers, suppliers, government, and society at large.

One point of view says that we should invest in the environment because it will increase our reputation among other things resulting in increased sales. Another point of view is to not invest in sustainability and since consumers gravitate towards the best products and the best prices, which a team could develop, then sustainability is just an unneeded expense. As a team we feel that there should a balance of both investing in sustainable business practices and turning a profit. This strategy can be seen when we turned a $4,600,257 profit in quarter six while investing in seven conscious

As we have seen an increase in awareness around sustainability and climate change, with the help of Al Gore’s Inconvenient Truth documentary in 2006, we see organizations moving towards mitigating the effects of climate change in various ways (Al Gore, n.d). As this corporate social responsibility has become more prevalent, organizations are now pushing their green agenda by publishing sustainability reports, doing mass marketing and implementing sustainable business practices to portray the image that they too are working towards protecting the earth’s natural environment all the while focusing on their underlying goal of selling their products and

Sustainability is defined as the ability to endure.(1) Though the idea of sustainability can be applied to most anything from a sustainable ecosystem that has survived thousands of years to a sustainable workplace that uses green technologies. Paul Hawken captured today’s connotation of sustainability in saying “Sustainability is about stabilizing the currently disruptive relationship between earth’s two most complex systems—human culture and the living world.” (2) There are countless ways to live, work, and produce sustainably. Sustainability not only needs to be practiced by citizens, but businesses need to join the green movement as well. Without creating, following, and enforcing green policies, negative effects will be evident and innumerable

Sustainability has achieved a more ecological tone in the past few decades in terms of a business model, but it originally derives from the concept that a business is successful due to the interconnected areas of economics, culture and ecology. Sustainability is now becoming a somewhat fad and thus it is understandable that it could be misconstrued by some as a form of “greenwashing”. Greenwashing is the idea that a company markets their “green” or environmentally friendly changes in policy and values, despite no actual concrete changes in these areas, for example some argue that Fiji Water greenwasher in terms of their marketing as an environmentally friendly water company despite their little effort to actually go carbon-neutral. Many companies are seeing the

To a regular person, the global concern about ‘going green’ might appear as a result of speculation from nervous politicians and alarmed citizens. But the reality is totally different. In recent years, businesses have gained much knowledge about the impact of their activities on environment and in turns their customers. Businesses are successively venturing to earn greater revenues. In this process, they are trying out every best possibility to entice their contributors- from customers to investors. Regardless to say, stakeholders these days are more socially responsible than ever. So to keep up to their expectations, businesses are also trying to expand or limit their activities to save the environment- from doing relentless research on lowering waste to lean management and even trying out various eco-friendly activities. Despite of all these, the ultimate question remains unanswered if it is financially beneficial to adapt those initiatives that is going to serve the

The idea of sustainability has become an increasingly common term in the rhetoric surrounding business ethics, as corporates are gaining broader acknowledgement of this pro-active method which guarantees business long-term viability and integrity by focusing on the triple bottom line. In business, the three aspects of sustainability include social, economic and environment.

As we can see , environmental challenges in recent years have increased the trend of “going green” in businesses like never before. There are two main factors that are currently pushing toward environmental-friendly business practices, harsher international and local regulations, and the high fluctuations of fossil-fuel prices.

Greening is the act of saving energy and creating products that is eco-friendlier. Businesses that owns air dryers in their public restrooms, using reusable bags when shopping, buying cars and trucks that are fuel efficient or hybrids, and having solar panels built on the roof of a house to use energy given directly from the sun are just four examples of greening. Three businesses that are going green are: Wal-Mart, Starbucks, and Bank of America. Wal-Mart is putting its plan to power each and every one its stores using 100% renewable energy sources in the works; one of the many examples of Starbucks going green is now they sell customers a semi-permanent cup which only costs $1 and it lasts for about a month, instead of them giving away

The competitive environment in today’s business world poses many dangers to the sustainability of the biosphere, which is so vital to life. Business organizations have a responsibility to help sustain and preserve the environment for future generations. Corporations must take initiative in developing business plans that incorporate sustainable business practices into the strategic direction of the organization. Successful achievement of a sustainable business plan also requires identification of barriers to implementation and development of strategies to overcome such barriers. In addition, to

In today’s business world, sustainability can make all the difference in the world. According to Tomson (2015), “sustainability has become an economic and strategic imperative with the potential to create opportunities and risks for businesses by creating new customer relationships, and inspiring new products and business models that drive growth. Consequently, companies that are, or aspire to be, leaders in sustainability are often challenged by rising public expectations, increasing technological innovation, continuous quality improvement, effective governance measures, high standards of ethics and integrity, and heightened social and environmental challenges” (p.1).

They are also focused on building sustainable worth in an environmentally friendly manner. Their focus on community is shown through improving environmental performance through reasonable,