Green Products Marketing at Moon Co Limited

53% of consumers expressed desire to switch to eco-friendly products as of 2007. In today’s more environmentally conscious culture, that number has probably increased.

assuage any guilt they might feel about consuming mass quantities of unnecessary, disposable goods by dutifully tossing these items into their recycling bins and hauling them out to the curb each week”. (Westervelt, Amy. "Can Recycling Be Bad for the Environment?" Forbes. Forbes Magazine, 25 Apr. 2012. Web. 5 Dec. 2015). So why is the reason that companies are starting to “Go Green”? Its clearly obvious that the change in America from an industrial country to a environmental country has taught big business how to market environmentalism in mass quantities of their product. The strategy of the consumption-environment mindset are increasing rapidly. If this trend of buying without thinking does not slow down, with problems like not shifting priority from consumption to being environmentally aware, things will certainly worsen. On the topic of green marketing, people often see that green marketing refers to the advertising of objects or products with environmental characteristics to them (Like the Nestle bottle, for example). Terms like “Environmentally Friendly”, “Refillable”, and “Recyclable”, are some of the things people associate with green marketing. In reality

The rise of green products and the want of consumers to become more environmentally friendly has been increasing. In 10 Green Marketing Milestones, the reading mentioned how the “rise of the Toyota Prius: It may not have saved the world, but at 1 million cumulative vehicle sales the Prius became the predominant fuel-efficient hybrid vehicle” (Neff 2). This is an example of how companies are actually wanting to go green in order to make more profit and rise above their competitors. Going off the Prius example, it was also mentioned how Hummer cars, which use an excess amount of fuel, sales have plummeted. This was because this model no longer appealed to the consumers and General Motor’s had to discontinue the model and even went bankrupt. This sale tactic works and is so successful because the consumer’s mindset have evolved to seek things that are better for the environment. Many would prefer Toyota over General Motor because of their company’s reputation with being green. Although this might not work for all companies, but for some, they have become more successful than their competitors by going green and so, convincing more and more to

-Initiate and implement the ‘Go Green’ project to promote the sustainability features of our products to customers

The Clorox company faces a difficult road as they enter the "green product" segment. Competitors are aggressively entering the market segment by developing new product lines and purchasing brands. In order to enter the market, Clorox must overcome the negative associations their products have within the green community. The company needs to incorporate similar practices of newly acquired Burt's Bees. Clorox must adhere to the NPA standards of natural products as whole, follow Burt's Bees pledge of social responsibility and a marketing campaign to change their brand image from questionable to environmentally friendly.

As we have seen an increase in awareness around sustainability and climate change, with the help of Al Gore’s Inconvenient Truth documentary in 2006, we see organizations moving towards mitigating the effects of climate change in various ways (Al Gore, n.d). As this corporate social responsibility has become more prevalent, organizations are now pushing their green agenda by publishing sustainability reports, doing mass marketing and implementing sustainable business practices to portray the image that they too are working towards protecting the earth’s natural environment all the while focusing on their underlying goal of selling their products and

In the article “Are You Being Green Washed?” Robbins (2008) states the image of “greenwashing” which is that numerous number of companies promote their services and their products as environmentally friendly but in reality it is harmful for the environment. The author illustrates that by giving some example of companies that claim they are eco- friendly such as Palm oil and Rayon. He states the impacts of such claim on the environment and consumers in some ways. However, in order to protect the environment form the negative impacts of globalization and consumerism, government and individual must make a joint effort by enact laws and educate people and companies about the impacts of such problem.

Being “Green” is an economic and socially driven philosophy that many companies adapt in an effort to help improve the environment and attract more customers into buying their products. Companies claiming to be “Green” started when more customers became aware of the growing effects of global warming and began to show interest in helping the environment by recycling, reusing, and reducing their products. Two companies, McDonalds and Apple, sought to join the Green Movement. They make the company look “Green” by eliminating their waste products that mostly end up in landfills and by saving energy through renewable sources. However, their claims may be questioned because of the way their products are made and the transportation involved in shipping them. In the book, Soil Not Oil: Environmental Justice in a Time of Climate Crisis, Vandana Shiva expresses how companies play a big role in global warming due to deforestation and chemical emissions being released by the burning of fossil

The team quickly shifted and reevaluated the goals of our project and began to design a wide array of other research possibilities. The Team decided upon using the OfficeMax Green Office catalog to put together a set of specific product recommendations that contain prevalent information such as SKU number, pricing, and why it’s a green conscious product. The recommendations are to be a core component of the educational phrase of the project. The list of recommendations are based on and an expansion of a simplified list of environmentally-preferred products offered in the Bear Buy purchasing system at UC Berkeley. The team selected products that were the most environmentally preferable by looking into their recycled content, waste generation, third party certifications, and other metrics. With small roadblock surpassed, the team is ready for the next phrase of the project and Spring

They want to make a positive impact and be able to minimize their costs to the Earth. Focus on environmentally sustainable strategies and friendly products have become essential through the minds of Canadian consumers: `` […] Most Canadians believe companies need to be environmentally responsible and try to reflect those values when they spend their money. `` Indeed, according to The Globe and Mail website, Canadians are becoming more concern about the environment. Even a poll made by GFK, Germany’s largest market research institute, suggested that 73% of Canadians agreed that companies and brands should be environmentally

First is through the analysis of the overall proportions of respondents who are engaging with respect to a specific demographic characteristic. Secondly, the use of Binary Regression to analyze the influence the various demographic variables have on the various environmental behaviors. The first method allows the research to ascertain who engages and what demographics are influential. The second method provides the results that quantify the influence that each demographic variable has on environmental behavior. Therefore, this analysis takes a two-pronged approach to analyzing the data to understand the socio-political profiles the green consumer and the traditional environmental

In a saturated market, the “green” area is a great way to offer differentiated products. Since Ben

Additionally, on a socio-cultural level, many consumers feel that restaurants partaking in green initiatives and operations are doing their part to not only help sustain the earth but also to conserving natural resources (Hu, Parsa & Self, 2010). “Going green” is not simply a trend in the food service industry but around the world and in all forms of business. Corporate companies consider “going green” as a sensible business strategy in building recognition for corporate social responsibility among consumers concerned with environmental conservation efforts. Lastly, technological initiatives such as Energy Star appliances (dishwashers, refrigerators, ice machines, etc.) and faucets that use less water must also be analyzed in their ecological conservation capability and weighed against their financial costs (University of Notre Dame, 2014).

On your weekly trip to the supermarket it’s easy to find a number of products, from coffee to dishwashing soap, that flaunt their green attributes” (American Psychological Association, 2010). With such rumors of greenwashing, consumers are more confused than ever. However, some consumers know the tricks and are coming to find that there are companies whose marketing practices are legit, not exaggerated or deceiving. APA also found that, “people are willing to spend more of their hard-earned green on green products, according to a 2008 survey of 9,000 adults performed by the global business firm Boston Consulting Group” (American Psychological Association, 2010). Consumers who are willing to pay more for a product or service are assuming that they are purchasing a healthier, safer, and better quality product or service for the environment.

Grenville Limited is the UK based company that deals in the automobile market by means of their only product Naturally Green that help their consumer to save excessive use of fuel in their automobiles. Their product Naturally Green is an