Green Washing and the Coffee Industry

3410 Words Sep 11th, 2012 14 Pages
Green Washing and the Coffee Industry

Table of Contents

History of the coffee industry ……………………………………………………...3
Introduction of green washing in the coffee industry …………….………………..4
Ethical and unethical aspects of green washing in the coffee industry ………….....7
Starbucks company …………………………………...…………………….….… 11
Conclusion …………………………………………………..……………...…….. 13
References………………………………………………………………………… 16

History of the coffee industry Many may ask themselves, what is a day without coffee? This question is so relevant in our society especially in America where more than 400 million cups of coffee are consumed everyday (Coffee statistics, 2011). Not only is coffee the second largest
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The coffee industry has capitalized on the Fair Trade movement and utilized its good name to improve the look of their business practices. Unfortunately, many coffee retailers have now created a green washing of the Fair Trading of coffee. “In 2009, imports of Fair Trade Certified coffee into the United States grew more than 25 percent” (Anonymous, 2010). Coffee retailers, as well as suppliers can get a Fair Trade certification, which allows them to say that their supplier farmers are receiving proper payment, and the necessary skills required to produce coffee of high quality (Coffee program, n.d). This certification shows that coffee retailers can give back to the coffee producers and to the environment. At the same time, it can also create a disillusioned view of coffee retailers if they don’t conduct their business ethically. Over the years, many retailers tried searching for ways to help the environment especially because this was an emerging trend in today’s society. In the 1990’s it became evident that coffee companies started changing their mentality towards the operation of their business (Fader, 1990). Many started evaluating their impact on the environment and the issues that came from this. This main problem at this time in regards to the environment were the to go cups (Fader, 1990). This became a huge outlet for the coffee retailers over the world to engage in green washing for these

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