Greenhouse Organics: A Sustainable Business Plan for the Leading Grower of Tomorrow

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Greenhouse Organics: A Business Plan for the Leading Grower of Tomorrow I. Introduction The current model of the global agriculture industry causes a host of environmental problems and social problems, both in developed countries and in the developing world, and while there are certain economic advantages to industrialized farming there are also major drawbacks and inefficiencies (Bacon et al, 2012; Leder, 2012). Sustainable farming practices are becoming more prevalent in some regions and have demonstrated a limited ability to correct some of the damages and inefficiencies caused by industrial farming, however these solutions are not at all widespread nor are they truly viable on a competitive market level (Bavec et al, 2011; Mincyte, 2011). A combination of past and present solutions to agricultural issues will be used at Greenhouse Organics, bringing the scale and market reach of industrial agriculture to the local level in a manner that is more environmentally and socially sustainable by enabling year-round growing of all products almost anywhere in the world. Though considered by some to be deceptively simplistic and therefore prone to error in usage, the triple bottom line goals of economic, environmental, and social success will help to guide this business and ensure continued sustainability in operations. The economic goals for Greenhouse Organics are simple to state, if complex to actually achieve: this new farming company and the unique methods and model it

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