Greeting Card Industry Market Analysis

After the consumer makes his selection from the landing page, a transition to the shopping cart and checkout page is simply the next step to complete the transaction. In a business-to-business e-mail marketing campaign the e-mail is only a part of the marketing. The e-mail to a business must contain contact information for offline communications, and an attachment for downloading catalog or price list information. The e-mail is followed up by sales representatives who will also forward quotes and snail-mail an information packet (Weil, 2002).

Unfortunately, it's become all too easy to design ugly, tacky cards on the computer, print them out, fold them up, and hand them over. By following these tips, you can be proud of the cards you make in the future, and insure that they send the right message. Stay away from 'Hallmark' quotes and sayings While it may be fun to wax poetic and show your friends some of your greeting-card genius, it's not the best idea to concoct your own philosophical, funny, or poetic sayings on greeting cards. Quotes, parables, and poems may seem very deep and interesting when you write them, but they may come off as a little silly when read, and you may end up feeling embarrassed. It's a better idea to write something simple, meaningful, heartfelt, and original on the inside of your card. It doesn't have to be long, and it doesn't have to be a masterpiece, but the person reading the card will prefer reading your original, informal thoughts to your random stab at original greeting card genius, or the poetic meanderings of another person. Tip: Try using one or two meaningful words on the front of the card, like 'Thank You,' 'Believe,' or, 'Happy Birthday.' It can be simple and still be wonderful. Then, simply write from your heart on the inside of the card, thanking, congratulating, or speaking to your friend in a natural, relaxed way. Don't use clip art Those funny images on your computer are tacky! Please don't make your friends open a card containing computer clip art! You won't be fooling anybody! Instead, try drawing a picture, gluing a photo, or using an artistic picture from the internet on your card. If you're not aesthetically inclined, try making your card out of paper with an exciting pattern, and leaving the front blank, or embellished with a few words. A card like this will look sophisticated, and

When you start school as a young child one of the first things you learn is how to write. This is a skill that is pertinent throughout and in every aspect of your life. If you wanted to communicate with loved ones or distant friends before the age of the telephone and even then, you would write a letter, send it off, and wait for a response. In today’s society however, everything is on the go and fast-paced. The USPS processed and shipped over 177 billion pieces of mail in 2009 (USPS Para. 2) but apparently no one has time to sit around and write long letters or more importantly wait for those

As young adults, teenagers are used to being the bud of the joke when it comes to technology and how soft it has made the younger generations. Almost everyone has heard the classic line, “Back in my day, we had to actually write letters when we wanted to talk to someone far away.” In an ever changing world, most children have never written a letter to a friend or family member thanks to the internet, and they probably never will. While such a fact has become accepted, it’s a harder pill to swallow for the USPS since the organization’s revenue is dependent on mail. In order to make money in a world where there is a rising dependence on technology, the USPS will have to start restructuring their business, and there are many ways to do just that.

The children’s fashion retailer’ sell children’s clothing, 14 years and younger. Their market are parents, grandparents, teens or the children and infant’s relatives. They can be segmented into smaller age groups.

My cousin Marc and I are franchise owners with a greeting card and gifting company called SendOutCards. Have you heard of us yet?

The company I have chosen to investigate for this assignment is Barnes & Noble, Inc. Originally founded in Illinois, USA, in 1873, this business has risen to become a Fortune 500 company. This bookstore chain boasts over 600 physical locations (cite source) in the United States, as well as a strong online presence. The success of its stores, and of its subsequent web and mobile applications, is proof of its dedication to offering a wide range of quality products and providing an excellent customer experience at all times.

firms interact.” Currently the office supply market is saturated and the competition is tight. The leading contenders for this type of market are Staples and Office Depot, but there are many choices available to consumers looking to get the most value for office supplies. It is ironic that both Staples and Office Depot opened for business in 1986. These companies fall under a monopolistic competition structure. Staples and Office Depot maintain a high marketing presence and are recognized in the office supply industry. But because of the fierceness of the

OfficeMax Inc. sells and market office products. The Company distributes and retails a variety of products such as office supplies, technology products, and business furniture. OfficeMax sells through stores located throughout the United States, Canada, and Mexico, and many of the products are also sold through its catalog and online. In the United States, it is based in Illinois and was established in 2005.

GameStop Corp. (GameStop) is a specialty retailer that offers the most popular of video game hardware and software, as well as new and pre-owned mobile and consumer electronics products. As well as retail stores, GameStop also owns Kongregate, a site for browser-based video games; and Game Informer, a video game magazine; Simply Mac, an Apple products reseller; and Spring Mobile, an AT&T wireless reseller. It also acts on Cricket Wireless, an AT&T brand pre-paid wireless retailer, branded retail stores as an authorized agent.

Today we live in a society filled with instant communication; emails, texting, messaging, Facebook, Instagram, Snapchat, Twitter, Tumblr. A society filled with sleek new innovations; fancy, complex technologies that have begun to fill every element of people’s lives, and the need to have the newest and best electronic device. In all of this rush and impatience, society seems to forget the simpler, more traditional ways of communication, one that dates back to the dawn of this country and one that has lasted through trials and tribulations, the written letter. The United States Postal Service (USPS) was founded upon this traditional form of communication, but in this age it can be seen as obsolete, and if it does not adapt to the new world

Robert states, "Our competitors are the people who sell chocolates, flowers, and greeting cards. We target the last minute shopper who wants almost instant delivery," (Wheelen & Hunger, 2004). She also made the comment, "…we are in the gift and personal communications business. Our competition isn't the German toy manufacturer Steiff, it is 1-800 Flowers," (Wheelen & Hunger, 2004).

This paper will examine the current and future use of internet technologies that Boohoo.com undertakes. ‘The company’s mission is to provide a visually stimulating, invigorating and evolving on-line shopping experience, which offers inspirational products, exciting promotions and unsurpassed customer service.’ (Boohoo, 2010)

As part of an industry with generous profit margins and high barriers to entry, American th Greetings had spent decades in a comfortable position. Beginning at the turn of the 20 century, it had helped to create a mass market for the greeting card and had presided over its growth into a multi-billion-dollar industry. Because the manufacturing of cards—especially those with special designs or attachments—could be complex, and because customers were used to choosing from a large selection of cards, it was difficult for new players to offer the big, established card companies any serious competition. By the end of

Despite the rapid growth of E-commerce sites, 43 percent of the them fails, and the difference between the success and the failure is consumer experience, according to Ecommercetimes.com. The Dotcom Survival Guide reported there is still one resource left untapped that can save dotcoms from failure. It's the one resource that historically is most ignored in favor of ads, press, and flashy features yet it's the one resource that can lead dotcoms to survival. That resource is customers. Customers can provide the revenues needed to attain profitability. Customers can give the word-of-mouth marketing to drive traffic. Customers can give the feedback needed to continually improve the website.