Grg Rubber Case Study Analysis Essay

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Table of Contents INTRODUCTION 2 SECTION 1: COMPANY ANALYSIS 3 SECTION 2: CUSTOMER ANALYSIS 5 SECTION 3: FINDINGS & RECOMMENDATIONS 6 CONCLUSION 7 REFRENCES 8
APPENDIX
APPENDIX 1: GRG MODES OF OPERATION APPENDIX 2: COMPONENTS OF GRG'S BUSINESS MODEL APPENDIX 3: CUSTOMER SEGMENTATION
APPENDIX 4: FINDINGS AND RECOMMENDATIONS

INTRODUCTION
A subsidiary company of Malaysia based, Petra Group, a copmany dedicated to offering solutions to social and environmental problems (Francesch-Huidobro & Woo, 2009), Green Rubber Global (GRG) was established around the invention of an environmentally friendly reactant and process to recycle rubber (refer to appendix 1). DeLink, the reactant, can be used to break down
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Demand for rubber is rising as consumption rises and demand is anticipated to outstrip production by 2017 (Rapoport, 2007).
Rubber has a wide multitude of applications spread across many industries GRG have previously targeted the automotive industry for non-tyre application as the required quality testing is pending (Francesch-Huidobro & Woo, 2009). Customers can purchase 100% Green Rubber or work together with GRG to create a mix of Green Rubber and other additives or rubbers that fulfill customers exact specifications.
In recycling rubber, the largest environmental difficulties arise from the disposal of used tires. Governments in some countries implementing policy (Wastemagazine, 2007) to prevent the burning tires to create energy, a common method of recycling the tyres, that presents health hazards from air pollution. Other countries policies hold tire manufacturers accountable for the responsible disposal of used tyres (European College Polymer College, 2003).
Referring to appendix 2, the majority of GRG customers have high value in the use of GRG products. Because of this most customers require high quality, quality testing and control, reliability in delivery and fulfillment, ISO 9000 and ISO 1400 as well as cost efficiencies.
Currently, less than 10% of waste rubber is reused

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