Table of Contents INTRODUCTION 2 SECTION 1: COMPANY ANALYSIS 3 SECTION 2: CUSTOMER ANALYSIS 5 SECTION 3: FINDINGS & RECOMMENDATIONS 6 CONCLUSION 7 REFRENCES 8
APPENDIX
APPENDIX 1: GRG MODES OF OPERATION APPENDIX 2: COMPONENTS OF GRG'S BUSINESS MODEL APPENDIX 3: CUSTOMER SEGMENTATION
APPENDIX 4: FINDINGS AND RECOMMENDATIONS
INTRODUCTION
A subsidiary company of Malaysia based, Petra Group, a copmany dedicated to offering solutions to social and environmental problems (Francesch-Huidobro & Woo, 2009), Green Rubber Global (GRG) was established around the invention of an environmentally friendly reactant and process to recycle rubber (refer to appendix 1). DeLink, the reactant, can be used to break down
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Demand for rubber is rising as consumption rises and demand is anticipated to outstrip production by 2017 (Rapoport, 2007).
Rubber has a wide multitude of applications spread across many industries GRG have previously targeted the automotive industry for non-tyre application as the required quality testing is pending (Francesch-Huidobro & Woo, 2009). Customers can purchase 100% Green Rubber or work together with GRG to create a mix of Green Rubber and other additives or rubbers that fulfill customers exact specifications.
In recycling rubber, the largest environmental difficulties arise from the disposal of used tires. Governments in some countries implementing policy (Wastemagazine, 2007) to prevent the burning tires to create energy, a common method of recycling the tyres, that presents health hazards from air pollution. Other countries policies hold tire manufacturers accountable for the responsible disposal of used tyres (European College Polymer College, 2003).
Referring to appendix 2, the majority of GRG customers have high value in the use of GRG products. Because of this most customers require high quality, quality testing and control, reliability in delivery and fulfillment, ISO 9000 and ISO 1400 as well as cost efficiencies.
Currently, less than 10% of waste rubber is reused
Siam Cement’s offer to purchase an initial order of 200 units at $9,000 per unit, would lead to a net profit of $200,000. While this immediate cash influx may seem advantageous in the short term, it will not offset yearly operational expenses of $250,000 (See Exhibit 1). Additionally, accepting Siam Cement’s offer would position Rubbertech as an Original Equipment Manufacturer (OEM). This decision could impede potential growth that would far exceed the offer that is currently on the table. If Rubbertech does not accept Siam Cement’s offer, they can seize a part of
Rubber was one of the main reasons why Europe, and especially Belgium, established colonies in Africa. So while rubber is a very useful resource, it also caused an extreme atrocities in places like the Congo. Had Leopold II not created rubber colonies, anywhere from one to fifteen million lives could have been spared, and the region could be better developed as a whole. While unfortunate, this is the only real negative effect of rubber. Modern life would be impossible without rubber. Today, we use rubber in almost everything, from belts in machines, to wheels and pressure seals. Most modern machines rely on rubber; without it we would lose most automation, as well as cheap transportation and shipping. Looking to the future, rubber plays a vital
In recycling, raw materials that have already been obtained are used, which reduces the need for more materials to be extracted. If we recycle enough to slow the rate of extraction bringing it lower or equal to the rate that our resources replenish themselves we are living sustainable. This project is especially important because it focuses on recycling objects that take a lot of resources to make and that can't be organically broken
Finally, we can point out another main challenge for GREENoneTEC that is the rise of raw material costs which have extremely increased since 1995 (the price of copper had increased by more than 150 percent in 16 years for example). Thus our company has to deal with this increase by looking for opportunities to reduce the costs of production. It can play on economic scale, searching new suppliers less expensive or even changing the conception of its products with different raw materials.
Robert Swan once said “the greatest threat to our planet is the belief that someone else will save it.” Two companies that understand this concept are Patagonia and Nike. How they address these issues regarding sustainable business practice vary, however. Both have made it their mission to deliver excellence and make the best quality products within their industries, Patagonia focussing more on outdoor active wear, while Nike is more sports oriented. Part of this process has been developing products from sustainable sources. Patagonia, for example, actively took a stand against chemical intensive cotton in 1994, and has since switched to less harmful means of organic cotton within all their cotton-based products. They are even going the extra
A very important issue tied to Canada’s future sustainability is that of recycling. There is currently a shortage of suitable landfill spaces in Canada, and the current landfills produce harmful emissions (Statistics Canada, 2008). Using methods to divert as many of these wastes away from landfills will help to slow their growth and improve Canada’s future outlook. Recycling is one such method.
The Progressive Reform Movement ideas were to make the educational institutions effective agencies where there was respect for diversity, as well as a place to gain educational understanding on their quest of being citizens that believe in service for others (Weiler, 2004). Furthermore, there was a belief that within the classroom setting, there would be a democratic relationship that would focus on the needs of the students, rather than the institution (Progressive Education – Philosophical Foundations, Pedagogical Progressivism, Administrative Progressivism, Life-Adjustment Progressivism, n.d.).
The launch of the Green Works brand allowed Clorox to stay in their core product line of cleaning supplies while targeting the sustainability sector of the market. The company has experienced success with awareness and repeat customers in the trial runs of this product line but Clorox has not penetrated enough of the market to increase market share. This product category fits Clorox’s Centennial Strategy of existing brands to adjacent categories.
Quality is one of most important factors for order qualifiers because it provided reliability for customers to use them. However, the low-price strategy was the order winner during the early stage of development of Galanz.
Charles Goodyear was a man of determination, He dedicated most of this life to creating vulcanized rubber it is more or less a moldable and water-resistant rubber. He received is patent in 1844 for his invention.
What seems to be the trend in today’s market and what some are already practicing is the “green” life style. There is a need to create a product that can adhere to this lifestyle in a way that helps the planet, can be done safely and in style, with effortless routine, while clearly stating that you are contributing to the “green” way of life. Environmentalism, which is associated with the color green, is a broad philosophy and social movement which is centered on a concern for the conservation and improvement of the environment (Wikipedia, 2009). This movement is
Increased recycling means less trash entering landfills. The greatest environmental benefit of recycling is the use of energy and natural resources when old materials are used to make new products. Many consider recycling an easy task. Products that become garbage have an effect on global warming, which makes recycling as a viable option. The phrase ‘Reduce, Reuse, Recycle’ was coined to promote recycling and a clean environment. Recycling is a simple way in which people can contribute to making a better world. It takes time and effort to collect, separate and send trash away. Recycling effects every aspect of our environment—homes, schools and hospitals.
These days, our earth has been filled by a lot of waste. There is a lot of garbage, plastic waste, and electronic waste. We always produce it and dump it when we need the new one. Our waste are piling up and continuously accumulating. Plastic waste is one of the biggest problems for us now. And our solution in this problem is recycling. In my opinion, recycling is a way to manage used items into new products. We can reduce, reuse, and recycling (3R) waste management (Peter, 2013). We can reduce our waste clothes with reuse it. There are some reasons why peoples recycle used or unwanted items, which are, prevent wasting unusable materials that still have usage after recycled, reduce the application of raw materials, reduce energy
Recycling also helps to conserve energy. It takes a considerable amount of energy to create the number of plastic bottles or aluminum cans required in the current world, creating large amounts of harmful emissions both into the air and sometimes into marine ecosystems. Recycling can help reduce energy used to manufacture such products because making them from recycled materials takes less energy. For example, if plastic
We, humans, are producing waste every day, polluting and destroying our planet. To save the world, many people believe recycling is the obvious solution. It is the process of converting certain waste into a reusable material. Therefore, the recycle motto is “Reduce, Reuse, and Recycle”. However, have you ever wondered why the word recycle is placed at the end? Well, it’s because it is not the only way to reduce waste and save the world from global warming. Recycling may have many advantages, but its disadvantages’ list is not a short one either. Recycling may look very simple and easy method, but when there is a need for a new unit of waste recycling, it takes up a lot of space. Not to mention the amount of money the building costs along with paying the staffs, buying new utility vehicles, upgrading the recycling unit and different types of chemical disposals. It is not only expensive but also, unhygienic, unsafe and unsightly with piles of waste materials on every location. These wastes spread infectious diseases putting human health at risk. Aside from recycling