Gridiron Transition Shield

Nike may be typically known for focusing a lot of gear solely on athletes; yet, it is not just for them. Nike’s objective

Nike is one of the biggest footwear and apparel manufacturing companies in the word. The company came into existence in 1964 by Bill Boweman and Phil Knight and named it as the Blue Ribbon Sports. The company changed the name to Nike, which is Greek word meaning victory, in 1972 after producing a good brand of shoes that became popular among the athletes (NIKE, Inc., 2001). Since then, the company has been successful, dominating the world market of athletic shoes. The company’s products are sold in more than 170 countries across the world. The company also sponsors various sports events at national and international levels. The company slogan “just do it” is catchy and attract many people tom

Josh Weinfuss expressed that to precede to come back to practice or play, not exclusively should the team doctor clear the player, yet the Independent Neurological Consultant with mastery in concussions should likewise assess and clear the player to come back to practice and play. They likewise have a specialist who has some expertise in cerebrum wounds that strolls around the sidelines amid NFL amusements who disregards if a player ought to backpedal into the diversion or not. The NFL website composed that, "what's more, the NFL and the NFL Players Association cooperate to ensure players by delineating infractions and disciplines for uncalled for player lead, perilous plays or erroneous utilization of security gear. The alliance likewise orders the correct support and testing of playing fields to lessen the danger of damage." Riddell a long-lasting protective cap supplier for the NFL has delivered another cap called the Speedflex which could decrease cerebrum harm fundamentally was presented in 2014. Will Carrol composed that what's so exceptional about this head protector and how it contrasts from different caps is the set pattern in the front. It's known as a cantilever, it enables the head protector to have greater adaptability while keeping up a general firmness. The thick cushioning behind the zone that is moves a considerable measure doesn't enable it to move much, however sufficiently only in a territory where players can take huge hits. The effect from either side likewise permit more flex in the protective cap to scatter the hits inside before the drive gets to the head. The issue is likewise that the chinstrap that is utilized to ensure the protective cap is bolted on the player's head hasn't been changed for more than 70

The use of protective headgear in contact sports has been a major issue of discussion amongst the sporting community for many years. Some people believe that headgear should be compulsory for all contact sports because they decrease the rate of catastrophic head injuries and they give the athlete a greater sense of security that there will be less head injuries. Others believe that headgear should not be compulsory, but instead optional, because they are an added cost to already expensive sports and they don’t offer any protection against concussions which can lead to brain damage and other problems in later

Sports is a major part of mostly everyone’s life either you watch it or just participate in it. Though it has it benefits, everyone has the reason why they participate or enjoy watching sports. With the benefits comes with some consequence. When a football player puts on a helmet, he knows what he gets himself into. Although they have a helmet on, they are not guarantee not to get a concussion, according to Press Release “there was a new study that found out that football helmets currently used on the field does little to no protection against hits to side if the head” (AAN).

That is safe because the helmets have big pads inside the shell to support the head on contact. The the next reason that safety gear is safe is the shoulder pads. The shoulder pads help because they make the player lower their shoulder so they don’t get hurt/injured. The pads go on the shoulders and chest of a player. The shoulder pads protect the player from fractured bones in the upper body area. A neck roll will go on a player's shoulder pads and around their neck. It helps the neck and head because when the player gets hit in the head the neck roll will stop their helmet from bending

A team of researchers and engineers at the University of Michigan undertook a four-year challenge sponsored by the NFL to create a helmet with better protection from brain injuries from sports. Current helmets worn by football players, including the pros, reduce the force put on the skull during a collision. However, the current helmets do

At games there has to be a medical professional that is licensed on the side lines of the field. If they get head trauma they are checked and can not continue to play, when they get back to exercising they have to be supervised and approved by athletic trainer to return to the sport before a physician can tell them they can go back to the sport. Helmets eliminate the risk of getting a concussion.

Lately when it comes to football one of the worst words to come to mind is concussion. Recent research and testimonies from former NFL stars has exposed the true severity of concussions, in both present time and years down the road. Despite a slight rise in concussions during the NFL’s 2015 season, the total number of concussion in the 2012 season compared to the 2014 season had dropped nearly 25%. This was due to the advancement in both helmet and shoulder pad equipment. Throughout recent years the NFL has been working the United States military to combine efforts and technology in order to better the safety of football attire. According to National Geographic, the NFL and the military have worked together to discover what material

Every time an athlete strap on his helmet and walks onto a football field, he is putting his body at risk of serious injury, but there are steps that have been taken to minimize the seriousness of those injuries. Factors that have played big roles in keeping athletes safe from head injuries include safer helmet styles, more padding,

One helmet does not prevent a serious brain injury but when one does wear the proper equipment it reduces the chances of fatal injuries. Head trauma and concussions are more common than they should be, even in all levels of the game. Youth, highschool, and professional NFL players are all exposed and have a likely chance to hit their head and receive a concussion. The serious damage can impact the player’s life tremendously! Although in most cases studies have shown by the Institution of Medicine, which was funded by the NFL, that in most cases the concussion symptoms will cease in a matter of two weeks. In spite of most cases impacting the football player’s life for a short period of time, some victims are not as

Football can be a very dangerous sport. And although those who play the game believe that they are being protected by the helmets that they wear, the truth is that this may not be the case. In a recent study released by the American Academy of Neurology it has been found that “protection against concussion and complications of brain injury is especially important for young players, including elementary and middle school, high school and college athletes, whose still-developing brains are more susceptible to the lasting effects of trauma”(Science Daily, 2014). The study also found that standard football helmets worn by the majority of players on the field today, only reduce the risk of traumatic brain injury by 20 percent compared to not wearing a helmet at all (Science Daily, 2014).

Professional football have been getting better padding and getting better helmets and a kind strap to protect there head neck and back to prevent injury from happening as shown in the passage ''Let Them Play''.In the text'' Let Them Play'' it states ''The US Army Research Laboratory in baltimore is looking at using specially designed straps that would attach the helmet to the body-similar to suspenders.The concept is to avoid sudden head motion and brain injury''. There gear is made from the same gear that NASCAR and military people wear so if it protects them it should protect the football players . In NASCAR there tires can come off the cars can flip and the cars can get hit and the driver inside will still be alive and in football it is

Nike’s main strategy revolves around product branding. Their brand compromises of a swoosh logo which is accompanied by a message of “just do it”. The logo was imprinted on all of their products with the message developed to express the individuality of their target group. The branding was further promoted by Nike’s relentless approach on the quality of their product as demonstrated when considering overseas business opportunities, quality must not be compromised in order to do so. This ensures consumer satisfaction and loyalty towards Nike.

This bad public image has led to loss of existing customers and potential customers switching to more ethical brands. Nike’s marketing team has had to make it a big priority to counter any negative publicity and re-focus consumer’s attention on what they are doing about the allegations.