Team Bio 1: Executive Summary

Most successful musicians know a hidden art carried out by the work of a good sound engineer; it is essential for a magnificent album. For the rest of us novice listeners and fans, we believe what we hear through our speakers or played over the radio are the true skilled professional musicians, soaring at their craft. Most contemporary music, from pop to R&B and acid jazz to the sophisticated realm of orchestral film scores, has been modernized by several inventions encased within the studio. The art of audio engineering has taken on new forms, from the nuts and bolts, "plug it in, and see if it works" era into the digital world, because of these wonderfully tragic solutions to a

Skullcandy has many opportunities because the company just started and doesn’t know its full potential yet. Skullcandy headphones have been making great strides in new designs and new product types. (Russell, 2011) They have also been putting out clothing and other accessories such as hats, sunglasses, and are in the works of starting a shoe design with DC, which is a shoe company known for making skating shoes. Stocks have been going up for Skullcandy so they should expect more people to buy in to what they are about and help them become a household name. (Russell, 2011)

Like many other teenage kids, the dream of having to be a cool kid in high school runs through their mind almost daily a few months before high school. Danny wasn’t any different. For many years as Danny had looked forward for the moment that would make him a cool kid. Finally, he got to high school where he could meet all the pretty girls, join the cool clubs, drive to school, and go to parties and dances including prom nights. Most importantly for Danny was making new friends, going to classes and studying hard to make good grades.

It is surprising to realize the practice of one small therapy could impact the world in a big and positive way. Music therapy is the practice of using music to better the lives of people with motor, cognitive, and speech disabilities, along with surgical patients. This is achieved by redirecting neural networks in the brain with certain types of music selected for that specific patient. This is not a field for every musician however, only educated students who are board certified should practice music therapy for the safety for the patients. Although many people believe music therapy should not be considered a therapy, it should be considered a mainstream beneficial medical practice and used worldwide. It greatly increases the education of mentally disabled children, surgical patients have a safer option for pain reduction, and it creates employment for people who are interested in a career dealing with music.

In the past, virtual reality technology was thought of by many as a gimmick, and the hope for it to become a mainstream technology was discarded as products did not work as how the public envisioned. However, the proper technology is now available to make virtual reality just that: a reality. The entertainment industry is on the verge of a monumental paradigm shift that will completely transform the way these entertainment mediums are experienced.

Company G is introducing one of our best products ever. Our new product, the JAM Classic Boombox, will allow our

A century has passed since the creation of headphones, yet they have only recently come under fire. Headphones provide a way for people to listen to music, audiobooks, and podcasts privately without disrupting others around them. However, all of this private listening may soon fall on deaf ears. In Virginia Heffernan’s article “Against Headphones”, she presents an argument stating that although headphones are useful in some professions, they cause substantial hearing loss, especially in young people. The formulated argument is effective and valid, and incorporates ethos, logos, and opposing viewpoints with rebuttals.

“All health care disciplines share a common and primary commitment to serving the patient and working toward the ideal of health for all.” (American Association of Colleges of Nursing, 2014, p. 1) There are many different professional members in the healthcare system. Each of them, have a specific specialty and responsibility to the patient and play an important role in the patient’s overall plan of care. “The scope of health care mandates that health professionals work collaboratively and with other related disciplines. Collaboration emanates from an understanding and appreciation of the roles and contributions that each discipline brings to the care delivery experience.” (American Association of Colleges of

The potential market for this product could represent between $263M and $350M (see Table F). Comparing to CMI’s 2007 net sales of $55M is a big potential market and as Joseph Fernandez said “A successful market introduction could double the sales of this company, as well as compensate for the decline of some existing products”.

Sonance is a company at a crossroads, long established as the leader in high-end home theatre speakers, it is at an inflection point where it needs to decide whether it wants to be a high-end speaker producer served through customized dealer channels, or a mass market audio systems maker. The past decade has seen the rise of a new competitive threat, the demise of its dealer channel and the emergence of a highly informed and selective customer base which have all served to hurt the company’s prospects.

After Beats Electronic was bought by Apple in July 2014 for more than $3 billion, its revenue had been included to Apple’s net sale of “accessories” since. When Apple’s annual report was sent out in September 2014, the company still hadn’t fully owned its new addition yet. Thus, the net sales of its current accessories written in the report had only shown just the sales of Apple’s original products, which were Apple TV and third-party accessories. Without Beats, Apple made almost $8.4 billion on the sale that year. However, after a year of being operated under its new parent company, Beats had helped boosting Apple’s net sale to nearly $10 billion or more than 20% incremental difference. Furthermore, the net sale on the accessories also went

Dealers want to make money on selling Techsonic's products. The projected margin for dealers needs to be 15% to ensure profits.

In addition, it is also paramount for the audio quality to be consistently audible for all members of the audience. This will be achieved by utilising a system design configuration that focus’ on clarity and direction whilst also rendering itself sympathetic to the sensitive ears of the general public not attending the event.

promote its most unique and enhanced features, the shock and water resistance, as well as the high quality speakers. These will satisfy the needs of any consumer that has a passion for music as well as ease the fears of any customer that has experienced the troubles that

Oticon, a Danish company founded in 1904 was the first company in the world to invent an instrument to help the hearing impaired. In the 1970's, Oticon was the world's number one manufacturer of the "behind the ear" hearing aids. During the 1970's and 1980's as the market for "in the ear" hearing aid grew, Oticon's fortune suddenly declined and they lost money and market share. The main problem for all of this was that Oticon was a very traditional, departmentalized and slow-moving company. Even though Oticon had 15 sites and 95 distributorships around the world, Oticon was operating in a market dominated by Siemens, Phillips, Sony, 3M and Panasonic and most importantly, Oticon manufactured the "behind the