Grocery Observation

Satisfactory Essays
My initial research question was whether grocery shopping is more common among males or females. In order to investigate this question, I chose the location of Jewel-Osco in Lake Forest, Illinois. This location, I felt, would provide me with a population that is representative of the common residents of the Lake Forest suburbs. On Tuesday, February 7th, 2017 at 7:00 pm, I began my observational research. After receiving permission from the manager of the grocery store to observe the customers, I positioned myself on a bench at the front of the store where all of the checkout lines were visible. When I first started observing the people passing by the checkout line, I felt slightly uncomfortable. I tried not to stare at them directly, as
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