Groupon, Inc. ( Groupon

Most businesses start with the primary thought of making money. As a small grocery store chain, it is hard to compete with the larger national grocery stores, which often force the smaller local stores out of business. It is this dynamic, with the help of consumers, which is forcing both small and large businesses to reconsider their organizational goals and outcomes to include social responsibility. A successful business understands their customers, learns what their customers presently need, and foresees what their customers will need in the future.

Groupon is an internet website company focused on generating revenue by utilizing relationships with merchants to provide consumers with discounts on select items. The goal of the discounted vouchers is to drive additional consumer store traffic and generate revenue for merchants which are shared with Groupon via a predetermined contractual percentage. Groupon generates visibility and exposure with email and social networking to increase consumer spending at specific merchants. Groupon has many features from personalization of product offerings to specific demographics and target segments. In addition, a more defined value proposition allowing merchants an opportunity to showcase their own product offerings on

After discovering errors in its accounting and the failure to set aside enough reseveres for customer refunds, Groupon. Inc announced revision of its first financial results posted as a public company in April 2012, which resulted in a cut to its 2011 fourth-quarter revenue of $14.3 million. In addition, this revision has reduced its fourth quarter operating income by $30 million, net income by $22.6 million, and earnings per share by $0.04, due to an increase of operating expenses after compliance with GAAP.

In a Society for Human Resources Management study, companies with strong sustainability programs have team members that have 55% better morale and 38% better employee loyalty. Companies have overall better employees when they are running a socially responsible business. Another report by Net Impact’s called “What Workers Want” states “that 45% of employees would take a 15% pay cut for a job that makes a social or environmental impact. Another 51% of workers say that helping “make a better world” and making a “contribution to society” are essential for their ideal job.” This would benefit TechFite as this time as they are going through a budget crunch to have their team members be willing to take a small pay cut if they knew the money was going to a good

Certainly he committed many mistakes and lacked much knowledge in order to manage a company with such exponential growth, yet the blame doesn’t fall entirely on him. His failure wasn’t due to being a bad leader or CEO; he failed because he would never be capable of managing a company of such size. To operate a business of such a size not only do you need knowledge and strategies, you also need a well-prepared team in order to help you manage the company. Being a music major wasn’t to his advantage here, especially since his company was growing so quickly. Furthermore the niche market, which Groupon is based on, consists purely of marketing and promotional advertising. This is a delicate market because ruining your image would entail loosing a great majority of clients.

It's no secret that Groupon values local businesses, but most people don't realize just how much it's helped over the years. Since the company began, it's helped consumers put more than $7 billion back into local

Groupon is a deal-of-the-day website that is localized to major geographic markets worldwide. Launched in November 2008, the first market for Groupon was Chicago, followed soon thereafter by Boston, New York City, and Toronto. Groupon has over 50 million subscribers across 300 cities in more than 40 countries. The idea for Groupon was created by Andrew Mason who is currently the company’s CEO. [update]Groupon serves more than 150 markets in North America and 100 markets in Europe, Asia and South America and has amassed 60 million registered users. The growth in the future is likely to be at a slower pace, primarily because the company is already one of the largest in the local deals space.

Groupon, Incorporated (Groupon) is a national e-commerce marketplace that connects local merchants to local consumers by offering goods and/or services at a discount. Each day Groupon e-mails its subscribers discounted offers for goods and services that are targeted by

Groupon is a deal-of-the day Internet start-up company that was launched in 2008 in Chicago.

Groupon was founded in 2008 by CEO Andrew Mason; Groupon is the market leader in the daily deal industry. The company has shown remarkable growth since 2009, now with over 150 million subscribers worldwide and 1.6 billion dollars of profits in 2011 (Slade, Hawkins & Teng).

With the internet technology, everyone can stay at home for online shopping. What’s more, if you can enjoy daily discounts with all the information, home delivery and 24-hours daily operation, that’s all can be found by buying Groupon. Groupon, the company has successfully captured millions of online consumers throughout the world. The marketing strategy of Groupon captures the consumer behavior. Consumer buying behavior, defined as... “The buying behavior of final consumers, individual and households who buy goods and services for personal”.Groupon consumers mainly responses to:

I believe that Groupon has become successful for many different reasons. First of all, Groupon was the first to transport the traditional “Coupon clipping” to the online world. This opened many opportunities. It was something new, exciting to consumers that they hadn´t seen in this way. So Groupon had a first mover advantage even though they only connected already existing ideas and technologies in a new way. By being online Groupon could reach many, possibly millions, of people at once. This was a strong argument when Groupon talked to local merchants. As most of these merchants did not have an extensive marketing budget and were not necessarily familiar with new

The project Groupon was launched in the year 2008. The idea was launched for dealing with the already existing business The Point that was a platform for starting and pledging a campaign. Andrew Mason, the CEO of the company, started a group for making it more profitable as well as easier to manage a business in comparison with The Point.

Starbucks is renowned for its morality due to their innovative sustainability and environmental policies and operations. They strive to go beyond mandated regulations by implementing ethics as part of their core practices. However, no matter how flawless their code of ethics is; they, too, face ethical issues and commit unethical acts. First, they are responsible for putting small, local coffee shops out of business which creates a uniform retail culture throughout cities. Second, they advertise to provide 100% fair trade coffee when it is not truly 100% fairly traded. Third, they use hormone added milk that is detrimental to the human body as well as the environment. Fourth, they set unrealistic, unattainable recycling goals, so they were unachievable; in turn, their trustworthiness is hindered and their reputation is tarnished. Lastly, it was revealed that Starbucks discovered ways to avoid paying taxes in the UK. To this day, Starbucks continues to be recognized as an ethical company. Although sometimes controversial, they are innovatively striving to positively change the ways of society and business operations.

What we recommend is that, Groupon needs to separate its financial duties once the company go public on the stock market, it has to go out and make quarterly earnings meaning to say it will be transparent. Because one company has to go on transparent to the public as this plays a big role in the growth of the company, stock market where investors would want to decide whether to buy Groupon stock or not. Groupon as a middle person between it’s customer and the merchants who offers a deal. When all of these happens, the least thing that could occur is that the stock goes down and Groupon’s stock lost about 85% of its value which is really bad that it’s worth was a little more than $2 billion.