Groupon Is An Internet / App Based Business

Groupon is a deal based business that brings customers discounted deals from the businesses. As a result of massive success and the growing competition, the business is faced with the option of either selling to Google or developing an effective marketing strategy for continuing its own. In the due context, the underlying report proposes a marketing plan for successfully dealing with the market challenges (Chatterjee, O”Keeffe, and Streiff, 2012).

The brilliance of the concept is that while engaging the consumers to stay on their friends and family about the deals, they are simultaneously advertising the app and concept. Groupon is basically acting as a bridge of communication between the buyer and the seller, as the consumers may be unaware of the seller’s very existence.

The company attracts a well-educated, affluent crowd that responds enthusiastically to local restaurant deals. Restaurants can reach a targeted crowd without investing any money in advance and use their inventory and services to pay for their marketing while hopefully upselling customers and landing long-term regular customers.

It's no secret that Groupon values local businesses, but most people don't realize just how much it's helped over the years. Since the company began, it's helped consumers put more than $7 billion back into local

Before Groupon was invested, there was company named The Point that was founded by Andrew Mason and it showed poorly which led failure. The purpose for The Point was to improve the online fundraising experience for businesses’ website but people were hesitant to contribute money to causes if they didn’t think the money would make a difference for the company but it failed due to not enough traffic into their website.

“Groupon consumers follow the same purchase decision process common to many consumer purchases.” (Kerin & Hartley, p. 111). Groupon has grown quickly due to the understanding they have of consumer behavior. They have built their concept around different consumer behaviors, such when or how they may want to receive or view deal notifications. Although Groupon’s discount price offerings may be an activation point for someone to subscribe, they

· General – to inform the potential investors of the following: how Groupon works; how we do business successfully and differently from any others; what achievements we have done; our financial viability and credibility; what we have strong and unique culture of service in order to be competitive (consistently producing the highest quality product in the market).

Groupon is a global e-commerce marketplace connecting millions of subscribers with local merchants by offering activities, travel, goods and services in more than a total of 28 countries. In 2011 Groupon put out some advertisements during the Super Bowl in which viewers here not too pleased with. Groupon’s mission behind its advertisements was not intended for its viewer audience to misread them, but instead the company was making fun of itself along with the genre of celebrity endorsements. Groupon is actually raising money for a lot of the causes that viewers thought the company may have been mocking or making fun of. Groupon’s intended mission was established to bring more funding as well as support to the highlighted causes.

Groupon is a deal-of-the day Internet start-up company that was launched in 2008 in Chicago.

Groupon is a deal-of-the-day website that is localized to major geographic markets worldwide. Launched in November 2008, the first market for Groupon was Chicago, followed soon thereafter by Boston, New York City, and Toronto. Groupon has over 50 million subscribers across 300 cities in more than 40 countries. The idea for Groupon was created by Andrew Mason who is currently the company’s CEO. [update]Groupon serves more than 150 markets in North America and 100 markets in Europe, Asia and South America and has amassed 60 million registered users. The growth in the future is likely to be at a slower pace, primarily because the company is already one of the largest in the local deals space.

Groupon has many strengths that it offers as a company from ease of access to its customer loyalty, all of which have contributed to the overall reputation of the company as a whole. The first ease of access is a no brainer. First off the fact that it operates solely from the web makes it easier for returning and new customers to access their web page and to browse various products and daily deals. Every day the company lists various deals for its customers, in addition to sending multiple notification via text messaging or email whenever a new deal arrives or has been uploaded. Internet merchandisers and

I believe that Groupon has become successful for many different reasons. First of all, Groupon was the first to transport the traditional “Coupon clipping” to the online world. This opened many opportunities. It was something new, exciting to consumers that they hadn´t seen in this way. So Groupon had a first mover advantage even though they only connected already existing ideas and technologies in a new way. By being online Groupon could reach many, possibly millions, of people at once. This was a strong argument when Groupon talked to local merchants. As most of these merchants did not have an extensive marketing budget and were not necessarily familiar with new

Attracts Consumers across boundaries: Businesses can reach new customers by providing inexpensive deals and a chance to save money.

For these consumers that didn’t or maybe couldn’t find the best deals, the best deals and finding them, making the purchase experience fast and convenient. And even for free, if enough of your friends buy a deal you recommended to them. In this sense, the buying experience has become a more interactive, social experience, where the best deals and shared and echoed online. This is making customers exponentially smarted, maybe not about the true cost of products and discounts, but certainly about what they and their friends are willing to pay for them.

More connected to the people since it is an Australian brand and also since it is involved in a lot of community activities