Groupon Strategy Essay

People have defined Extreme Couponing as the act of engaging in really dramatic, above and beyond coupon activities. These activities involve buying in extreme bulk and cutting coupons for hours in order to save hundreds and even thousands of dollars. The largest reported sale racked up $2,500 in merchandise but only came out to $5 after using coupons. Although many people think couponing is a recent trend, coupons have been around for many years. With all the news on the recent explosion of coupon use there have been many problems for stores and potentially the market. With no signs of Extreme Couponing slowing up, companies need to think of ways to protect their businesses from losing profits and ultimately going

Coupons to get a discount at the cash registered for the items that are purchased.

Many people are missing out on being able save money with the usage of online coupons. Lots of people don't just understand that valid coupons are in fact a kind of currency with lots of money saving potential.

A coupon is a discounted ticket provided by a manufacturer or a local grocery store to help advertise goods on the market. Couponing is the practice of distributing coupons to consumers as a form of product promotion. Furthermore, couponing is seeking or collecting discount coupons to save money primarily on food and household purchases. However, there is a much broader spectrum for coupons’ use. The negative part about couponing

Companies use coupons to get a customer's attention. However, how people use coupons in entirely up to the customer. Without using coupons, you are wasting the money on a daily bases. This money can go to important objects such as gas money or bills. All that will cost the customer to use coupons is time. Being a couponer is essential to saving money. To become a couponer you must start collecting coupons, buy a binder to become organized, and start looking for deals at stores.

Online usage of discounts makes deals as buoyant getting price tag reductions that are additions done with use of price tag cuts as a nominated tool you will require making use of with this discounted on web method, and price tag arrangements are always lurking around the corner having statements of getting deals which are simplistic and hold most weight when looked at online making buys you are willing to get from this store acquiring web means you always require convenience of with an online stores buying you will always need use

We have a chain of events that trigger these coupons such as Target promo codes which improves validity of various prices placed on different items getting bought off the website. Discounts are many and there are no doubts discount coupons do help reduce burden that gets incumbent on buyers who purchase with full conviction.

Couponing became a major promotional tool for many companies in a wide range of product like clothes, food, toys and even health related. The companies put out these coupons to grab the attention of consumers while trying the sell their products. The first ever known “coupon”

Does lower cost equate to getting a better value or does the quality of what you receive have better value? This is the customer’s subjective evaluation of benefits relative to costs to determine the worth of a firm's product offering relative to other product offerings (Ferrell & Hartline, 2014). Numerous people have purchased all-inclusive vacation packages offered via Groupon.

I once heard couponing is evil. But who doesn’t like a discount? Who doesn’t like free stuff? My philosophy is” if it’s free it’s for me, if I have to pay it will stay”. Couponing or extreme couponing has been the newest thing which resulted in a television show called “Extreme Couponing”.

The usage of discount coupons is simple and holds a lot of profit with website based coupons you get online from a store where securing is a factor you are incumbent to establish.

Andrew Mason, Founder & CEO of Groupon, had a big idea, but was not aware how massive it could grow. Before Groupon, Mason begun a website called ThePoint.org as a site for collective action, to get groups of people together to solve public and social issues. It wasn’t as effective as he projected, and so started to think of how he could take the group approach of ThePoint.org and turn it into a business channel. Mason believed the Internet had potential to change how people discover and buy from local businesses. That’s when Andrew Mason came up with the excellent concept for Groupon. “Part of Groupon’s success is the simplicity of its business model…” (Kerin & Hartley, p. 110) Groupon offers “Deal of the Day” coupons from local and nationwide

With the internet technology, everyone can stay at home for online shopping. What’s more, if you can enjoy daily discounts with all the information, home delivery and 24-hours daily operation, that’s all can be found by buying Groupon. Groupon, the company has successfully captured millions of online consumers throughout the world. The marketing strategy of Groupon captures the consumer behavior. Consumer buying behavior, defined as... “The buying behavior of final consumers, individual and households who buy goods and services for personal”.Groupon consumers mainly responses to:

This is where Groupon comes in with having the ability to save the consumer money anywhere from 50% to 90% through different services and products. Saving people money is only going to mean better things for Groupon in these economic times. We can only think that Groupon is going to fair well despite the economic situation the country is currently suffering.

In my opinion Groupon is not a ready-to-go solution to the problem of low marketing budgets of many local merchants. If Groupon is good