Groupon Swot Analysis

Groupon is a deal based business that brings customers discounted deals from the businesses. As a result of massive success and the growing competition, the business is faced with the option of either selling to Google or developing an effective marketing strategy for continuing its own. In the due context, the underlying report proposes a marketing plan for successfully dealing with the market challenges (Chatterjee, O”Keeffe, and Streiff, 2012).

Groupon’s primary strategy for growth is sales and marketing. They use complex analytics to segment customers not only by city but more specifically, by neighborhood. They target these customers with marketing that is close to home and relevant to their demographic. They provide local businesses with instant access to droves of local customers and in exchange they split the revenue from the sales of “groupons” with the local businesses. Groupon’s market name recognition and vast data warehouses containing intimate customer data give them an advantage over competitors. They use this data to buy Google Ad Words that will attract the most customers and provide an

The fact that the offers “can easily become viral, and its daily deals spread quickly through email” (Gil, 2016) shows how Groupon utilizes technology to spread the deals quickly throughout their list of subscribers. The utilization of email to contact subscribers, to the mobile aps, and e-marketing, Groupon uses technology to its benefit. One third of all subscriber’s purchases is completed by using the mobile application of the Groupon platform. Groupon continues to “heavily invest in technology, including through acquisitions”. (Wheelan, page 11-4) Groupon has developed two applications geared toward the mobile user, “I’m hungry” and “I’m bored”. The applications locate the closest deals to the mobile user for food and entertainment using the geo-graphic location functions of the smartphone. They use technology in their database as well to reward users with Groupon Rewards. The loyalty program tracks the credit card on file with their system, and when a certain amount is reached, a reward is locked for a future

What is the one four-letter word that every consumer loves to hear? “Deal”. Plain and simple, consumers are always looking for a deal. Whether it be for dining and entertainment, clothing or groceries, individuals will scour the aisles or the local paper for any sort of penny saving technique they can find. Enter Groupon. Groupon is an innovative technology that connects those frugal individuals with the best deals and the merchants that supply it. Thus expanding the merchant’s business and the consumer’s

The five-stage purchase decision process for a typical Groupon user would consist of Problem Recognition: This would be prompted by a Groupon

As a group, we have chosen to examine and report on Groupon and relevant information on the marketing strategies and efforts employed by the organization, as well as the ethics and social responsibility related to Groupon’s marketing. Groupon’s mission statement according to their letter to shareholders is “To become the operating system of local commerce.” Groupon has stumbled and disappointed users of their services because of rapid growth. Instead of focusing on growth, Groupon must listen to their stakeholders and improve relations with the customers-both merchants and consumers, as well as investors of the organization. We want to evaluate the company’s objectives, goals, marketing strategy, marketing mix, as well as

Groupon offers consumers a unique way into purchasing products they may have never sought out before. From adventurous buys like rock climbing or sky diving to the everyday dining out at a local restaurant, it has grown to encompass just about everything. Groupon’s business model is very creative on how it works with merchants to promote deals on a daily basis. A merchant will create a discounted package but it is predicated on how many people will buy into the deal before it goes live. This method guarantees a minimum amount of revenue that will be generated and comes at virtually no cost to the merchant. Once the threshold is met, the deals have been unlocked and the consumer can enjoy their purchase while Groupon and the store owner

Groupon has become the No. 1 of deal-daily Internet companies, and I think that its information systems are good enough. Either security issues, or technical support are good enough so far. However, Groupon still need to focus on the future because this industry is very competitive. Groupon have to keep learning and improving. Therefore, I recommend that Groupon should focus on the aspect of data storage and payment method.

The chosen industry of this research is focused on the internet based business of Groupon. This company is a deal-of-the-day website that is able to offer its members discounted gift certificates and services that are able to be used at local and national companies that are affiliated with Groupon. They made their debut in November 2008. Their first market was only in Chicago then closely followed by Boston, New York and later Toronto. By the end of 2010 Groupon was able to serve around 150 markets in North America and another 100 markets in Europe. At that time there were about 35 million registered members or users. Andrew Mason is the mastermind of this uniquely formed business (Groupon, 2015). His business idea has lead him into

This article from the Economist discusses the Groupon, which is a global e-commerce marketplace that offers online coupons for bargains at shops and restaurants. Nowadays, more and more people use Groupon to get some online discounts, and it is very helpful for people to buy a product very cheaply in order to save money. It is undeniable that Groupon created a new market and it is definitely the “first-mover”. According to what we have learned in our international business class, the “Early mover” has many advantages. The “daily deal” idea attracted many customers, and helped Groupon gain the market power and customer loyalty. Because of the first-mover advantage, Groupon had many preemptive opportunities and it developed rapidly. Groupon’s

The Groupon website has a wide product range to make finding what you are looking for simple. You can find amazing deals in categories such as: food & drink, things to do, beauty & spas, health & fitness, local services and electronics. Furthermore, if you are looking for fashion,

As Groupon is established in many countries of the world, a global strategy has to be pursued

This is where Groupon comes in with having the ability to save the consumer money anywhere from 50% to 90% through different services and products. Saving people money is only going to mean better things for Groupon in these economic times. We can only think that Groupon is going to fair well despite the economic situation the country is currently suffering.

With the internet technology, everyone can stay at home for online shopping. What’s more, if you can enjoy daily discounts with all the information, home delivery and 24-hours daily operation, that’s all can be found by buying Groupon. Groupon, the company has successfully captured millions of online consumers throughout the world. The marketing strategy of Groupon captures the consumer behavior. Consumer buying behavior, defined as... “The buying behavior of final consumers, individual and households who buy goods and services for personal”.Groupon consumers mainly responses to:

According to What is SWOT Anlysis (2011), SWOT analysis is an analysis used to identify the internal factors (strengths and weaknesses) of the company as well as external factors (opportunities and threats) of the company.