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Growing Business : Growing Your Successful Business

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Growing Your Successful Business
Growing Your Successful Business
Here we will review what is available to get your business off the ground with the traction it needs to become sustainable.

Marketing
For some, promoting a business can be a huge challenge. Sharing what is so much a representation of who you are – your passion – can be scary. Take a deep breath and just start. This guide will make it easier, more fun and certainly cheaper.

I always found public relations (PR) to not only be more effective than advertising, but much less expensive. With the Internet, your potential to spread the word is exponential. This viral marketing as it is called, relies on Web 2.0 or the social media phenomenon to spread the word for you. The premise is that you have a hot product or service and the gossip of the Internet quickly shares the news. The flip side is that if your service or product is poor, the word will spread even quicker so you need to make sure the quality is present before you start promoting

As simple as the premise might be, it usually takes work to create it. The work might be getting known through having your own network or following before you introduce the world to your business. It might be connecting up with someone else’s network, such as a friend who has a large list of “friends” on Facebook. If you’re going for the Internet buzz, you need a web site or blog where people can find you.

Many of the resources at the end of this book will give you

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