Growing Store Strategy Is A Winning Strategy

1514 Words7 Pages
Growing store strategy is a partial winning strategy. This is because, opening new stores every year within U. S is met with a great success for growth, but opening 124 stores at once in a Canadian market not built with Target 's well-known layout was a complete failure. Also, the remodeling and the new layout to carry extended grocery and other assortments are a great success. We are on the internet and mobile era, speed, reliability, and mobility plays a crucial part in meeting customer expectations. Obviously, technology plays a big part in the way we live and work. The Target corporate strategy of focusing the use of technology and a seamless mobile, online and offline shopping experience is the future of the digital world. Target Technology is providing its customers a shopping experience that is simple, accessible anytime and anywhere is a winning strategy and puts Target Corporation at par, if not ahead of its competitors (Bullseye View, 2015). With many physical stores present with Wi-Fi, browse and store pick, these conveniences to the customer puts Target on par with Amazon and other retails for online shoppers. The customer loyalty and sales increased to 20% in 2013, with the propriety RED card which provides an additional discount. With the data breach that compromised millions of credit cards in 2013 becoming a major nightmare for Target and the credit card sales became significantly weak. The credit card strategy was winning, but poorly executed. Target

More about Growing Store Strategy Is A Winning Strategy

Open Document