Opportunities At Amazon

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Opportunities are meant to take advantage of once being noticed. Like how Amazon took notice of its data in the early 2000’s, it needs to take notice of other opportunities that are laid before them. The opportunities that they should continue to focus would be growth prospects e-commerce and strategic acquisitions. Growth prospects e-commerce E-commerce has continued to be a business trend and it continued to grow in 2015. According to the data the Stefany Zaroban got from the U.S. Commerce Department, the web sales in 2015 totaled “$341.7 billion for the year, a 14.6% increase over 2014’s $298.3 billion” (Zaroban, 2016). This reveals that Amazon would continue to have the chance to increase their sales as well as an increase to bringing in more customers. According to the data that GlobalData received, U.S. had around “300 million internet users in the year 2014 which was an increase of 7% over the previous years” (GlobalData). These statistics show that with the increase of online shoppers every year and the definite advance in technology in the future, more people will shop online than to go to retail stores. Strategic Acquisitions According to Amazon’s history and timeline, they were able to add features to Amazon every year. Like in 2014 of December, they were able to add a one-hour delivery for prime members, add in HBO GO on Amazon Fire TV, Ultra HD Movies and TV Shows on Amazon Instant Video, included in a ‘Make an Offer’ for customers, and much more throughout
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