Growth of AirAsia Berhad

1955 Words Jul 6th, 2010 8 Pages
History of Air Asia

AirAsia Berhad, is a Malaysian low-cost airline. It operates scheduled domestic and international flights and is Asia's largest low fare, no frills airline. AirAsia was a pioneer of low cost flights in Asia. It is also the first airline in the region to implement fully ticketless travel and unassigned seats. However, as of 5 February 2009, AirAsia has implemented allocated seatings across all AirAsia flights, including in their sister airlines, Indonesia AirAsia and Thai AirAsia. Its main base is the Low Cost Carrier Terminal (LCCT) at Kuala Lumpur International Airport (KLIA). Its affiliate airlines Thai AirAsia and Indonesia AirAsia have hubs at Suvarnabhumi Airport, Thailand and Soekarno-Hatta International Airport,
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The airline will focus on developing its hubs in Bangkok and Jakarta through its sister companies, Thai Air Asia and Indonesia Air Asia. Hence, with increase frequency and addition of new routes, Air Asia expects passenger volume to hit 18 million by end-2007. From September 2007, Air Asia's Kuala Lumpur hub is fully operated with A320s while Thai Air Asia received its first Airbus A320 in October 2007. Indonesia Air Asia received its first Airbus by January 2008.

Partnership

On 5 April 2007, Air Asia announced a three-year partnership with the British Formula One team AT&T Williams. The airline brand is displayed on the helmets of Nico Rosberg and Alexander Wurz, and on the bargeboards and nose of the cars.[8]

Route Expansion

On 27 September 2008, has on its list 106 new routes to be added to its current list of 60 over the next few years. The number of old routes discontinued has not been publicly disclosed.

Fuel Surcharge Discontinued

On 12 November 2008, Air Asia abolished fuel surcharges. In doing so, it claimed to be the 'first airline in the world to abolish fuel surcharges'. By May 2008, the airline had flown 55 million cumulative passengers. In 2010, it has the world's lowest costs for an Airline, at under 2 cents per seat per kilometer. Obviously, to no one's surprise.

The Airline and Disabled Passengers

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Air Asia 737 with illustrations by Lat (Mohammad Nor Khalid)
Disabled passengers from BEAT 'The Barrier-Free

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