When consumers substitution water with an alternative fluid, it has to be approached with extreme caution. Such is the case when the alternative fluid is an energy drink. When water is replaced with an energy drink, the timing of the energy drink intake and the amount of energy drink intake must be clearly understood by the consumer (Attila & Cakir, 2011). The consumer has to be aware that they are depriving and harming the human body in the short term as well as the long term impact to a person’s life with this type of substitution.
While it would be nice to try a caesar drink, now isn't the time to do so. Water may not be enough at this time, however, as the body has also been deprived of electrolytes. For this reason, many people choose a sports drink to replace the salts they have lost. This can also help with any muscle spasms the person is experiencing.
As you watch the Gatorade commercial you notice that Gatorade wasn’t only promoting hard work and dedication, but they were also promoting hydration, strength, power, and energy. Dedication is shown by waking up early in the morning, going for your daily jog or walk, while others are still sleeping. Staying hydrated helps the body keep moving and fully functional. Gatorade shows the importance of hydration by athletes taking breaks between workouts. Hydration also reduces the risk of cramps and soreness. Gatorade promotes energy by showing, before eating a Gatorade chewy the athlete did not have the energy he needed to start his morning run or weight lift. However, after eating the chewy they instantly gained energy. Power is symbolized by the lightning bolt, which
It is evident that healthy adults running a marathon that replaces with only free water will run into pathophysiology challenges that will affect performance. Adequate fluid intake is crucial for prolonged, strenuous exercises to maintain adequate hydration, thermoregulation, maintain plasma volume and avoid dehydration (Duvillard et al, 2004). Although athletes are prone to hydrate as much as they can during extensive marathons, research shows that fluid replacement with only free water or even hypotonic beverages can be detrimental.
Have you ever gotten a sports drink instead of a soda thinking you were choosing a healthier option? Well this might change your perspective. Powerade and Gatorade are just watered down soda; yes, it gives you electrolytes which is what you lose when you sweat, but that does not mean it is good for you. There are many other healthier ways of getting electrolytes than by just drinking a sugar drink. In the Powerade article written by the company does not argue about how water is not helpful to athletes and does not have the opposing argument. Although the gatorade article written by David R. Lamb they make it more persuasive than informational.
Each sports drink contains 21 grams of sugar are contained in a 12 ounce bottle of Gatorade. With most bottles being 32 ounces, the consumer is actually ingesting 56 grams of sugar. Although this is not healthy, it is less grams of sugar than an average soda per ounce. “In fact, Berkeley researchers say the sugar in sports drinks may be contributing to the child obesity epidemic by increasing their caloric intake”. For consumers that are less active, the added sugar in their diet is not recommended. Weight gain from extra calories has also been found to be a problem for less active consumers. “For people who are not exercising for at least one hour, 5 days per week, water is the best bet for staying hydrated.” Experts suggest sports drink consumption should be monitored by children’s parents. The best source of hydration for children continues to be water (Schaefer). Unless a person is participating in vigorous exercise for a long period of time, water is the best option for
It is important for anyone doing physical activity to keep well hydrated, for performance to be at its best. Sports drinks are specially formulated to help people rehydrate during or after exercise. Drinks such as Gatorade and Powerade contain the main electrolytes and carbohydrates, which are used by the working muscles, to maintain optimal sports performance (Medindia.net, 2014). The acidity of sports drinks and the sugars, is raising health concerns, and creates unnecessary calories. (Nutritionwonderland.com, 2014) Sports drinks are proven to only be necessary when working intensely for over 90 minutes, so an athlete running a marathon may need a Powerade, but water is the best source of hydration for exercise of 90min or less.
1.Attention device: Did you know that there was actually a Gatorade and beer mixture called Hop’n Gator. It was made by the Pittsburgh brewing company and sold until the mid- 1970’s. 2. Topic Revelation Statement: Today I am going to be informing you all on the sport drink Gatorade. 3. Significance Statement: This is a drink that has changed the way athletes perform. It is so effective that it is actually given to refugees to aid in dehydration. 4. Preview the main points today I will be going over a brief history of Gatorade, current products, and the future of Gatorade
I also encounter this dilemma when deciding who will pay for the tab with my boyfriend. We have been in a relationship for a couple years now so we have established that sometimes we will pay separately, sometimes I will pay and sometimes he will pay. It is understood that it doesn’t really matter and that it will all work out to about even in the end. While my boyfriend has face what you both have discussed (judgement if he doesn’t pick up the tab) I have noticed that I also behave differently when he picks up the tab. I feel more self-conscious than normal and I feel suddenly aware of how people might view me. It feels natural that I pay for myself and I almost feel embarrassed when he buys me dinner. I don’t want to be seen as the girlfriend
The major reason anyone drinks fluid before, during and after physical activity is to replace the water that is lost through sweat. If the water isn't replaced dehydration will occur and performance will be hampered. The purpose of sports drinks is to help rehydrate your body quickly and help improve performance and productivity. This is accomplished through a well-balanced mix of water, sugar (carbohydrates) and salts (electrolytes), the major ingredients in most sports drinks. These ingredients, combined with a variety of fruit flavours, create pleasant tasting drinks that, according to the companies, are suppose to help your athletic performance. Results prove that commercial sport drinks generally accomplish what they set out to do.
As human we need to educate ourselves about our body and what we put in our body and stop making life decision because of trend, that is the message that Gatorade is using in the video or the advertisement. A human body is made of 60 percent water and the body need electrolytes to keep to stay hydrate on daily basis. Human being need to balance these two because if there is no balance between water and electrolyte, their can have an effect on the body and it can cause health issues. Moreover, I think the purpose of the video is to bring awareness to the public about the danger of drinking too much Gatorade. The drink is full of electrolytes and too much of it can be bad for your health. Gatorade knows what are the key elements in their sport drink, and these elements helps individuals with hydration and recovery. By watching the commercial highlighting the function of the drink. I conclude that Gatorade is targeting athletics as their consumers because athletics need electrolytes to stay hydrate during workout and recover after workout. In the video the cashier asks the customer or the man if he know what are electrolytes because the man did not look like the customers that Gatorade is reaching for to buy their drinks. More to it the cashier ends up not selling the Gatorade drinks to the normal person
Gatorade has emerged as the global leader in sports nutrition beverages by continually managing their brand to signify high energy, athletic excellence combine with one of the most efficient new product development and introduced processes in the beverage industry. As a result of being able to consistently synchronize these many components of their business so well, Gatorade today holds a 75% market share in the sports nutrition market globally today. Gatorade is owned by PepsiCo, which has made it possible for the company to sell in 80 countries today. Gatorade relies heavily on the PepsiCo distribution and retail network globally. Gatorades' revolutionary approach to managing branding for beverages has served to increase the total market size for this product category globally (Huang, Sarigöllü, 2012). Despite the continued widespread adoption of Gatorade as a healthy energy drink, the company has encountered resistance to its brand and the ingredients used for creating the many variations of Gatorade energy drinks (Tallon, 2009). Despite these setbacks the Gatorade brand continues to experience exceptional growth and stability over time.
Nike Go is a new isotonic sports drink that is formulated in a way to aid people in rehydrating themselves during or after exercise. Nike Go is rich in carbohydrates as carbohydrates are the most efficient source of energy. It also has a number of sweeteners and preservatives. The main part of Nike Go is the electrolytes it contains, which include chloride, calcium, magnesium, sodium and potassium, which diminish during exercise through sweat and bodily fluid. Nike Go replaces these electrolytes that are lost during sports and exercise which promotes proper hydration, an important factor in delaying the onset of fatigue during sports and exercise.
Sports drinks are used to receive energy while doing an active, or athletic, event. There are three popular types of sports drinks: isotonic (average athlete), hypotonic (low-perspiration athletes; jockeys and gymnasts), and hypertonic (long distance runners that need the extra carbohydrates and electrolytes). Isotonic sports drinks quickly replace fluids lost by sweating and supply a boost of carbohydrates. Hypotonic sports drinks quickly replace fluid lost. Hypertonic sports drinks supplement daily carbohydrate
A decrease in solute concentration caused by consuming water inhibits ADH and causes the distal tubule and collecting duct to become impermeable to sodium and causes the concentration to increase in the urine (VanPutte et al., 2014). Once the volume load is excreted (327.01mg/kg of sodium), sodium concentration becomes normalized and decreases. Caffeine inhibits the reabsorption of sodium by inhibiting ADH, thereby stimulating an increased Na+ and water excretion, as water is drawn into the tubule due to the high Na+ concentration along its osmotic gradient. Since alcohol also inhibits ADH, it will also cause Na+ to be excreted. The two follow a very similar trend, but the mean differences in sodium excretion are not significant. A study done by Maughan et al. (1994) showed that urine osmolality was highest in individuals over the first hour after consumption, and then began to fall as the body begins to restore water and electrolyte balance. These drinks cause a direct consumption of electrolytes. This is reflective of the pattern seen in Gatorade treatment groups, where Na+ concentrations increased by 82% by 60-90 minutes and then began to drop. The significant difference in the total sodium excreted by the water treatment groups may be due to the small consumption of each of the other three treatments, as mentioned above, which don’t have as large of an affect unless consumed in