Gucci Case Study

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Gucci is an Italian luxury fashion brand and leather goods company under the French parent company Kering. Kering owns several other luxury brands including Yves Saint Laurent, Balenciaga, Alexander McQueen, Bottega Veneta, Boucheron, and Brioni, as well as the more casual brands Puma and Volcom. Founded in Florence, Italy by Guccio Gucci in 1921, Gucci quickly became one of the world’s most famous luxury fashion brands by the end of the 19th century. Gucci currently has more than 550 locations all around the world, raking in 4.2 billion Euros or approximately $4.7 billion in revenue and was previously ranked number 41 on the “Top Global 100 Brands” list created by Interbrand, a company that specializes in brand strategy, brand analytics, brand value, and more. Gucci also previously ranked number 1 as Fashion’s Hottest Brands and Top Selling Products during the first and second quarters of 2017, however was recently topped by its sister company Balenciaga at number 1 in the third quarter. In 2015, Gucci ranked number 38 on Forbes World’s Most Valuable Brand list. Guccio Gucci, born in 1881 founded his company in 1921 in Florence, Italy. During his years working as a hotel worker in Paris and London, Guccio Gucci was intrigued by the luxurious bags and luggage that he saw guests bringing with them. When he returned to Florence in 1920, he established his first leather goods shop. Gucci and three of his sons, Aldo Gucci, Vasco Gucci, and Rodolfo Gucci, quickly established

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