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Guide for Ema

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Guidance notes The three texts below provide information about the business environment for the Facebook company in May 2012. For this task, imagine you work for Facebook, and you have been tasked with carrying out a SWOT analysis on the company to determine whether this is the right time for the company to grow. Your job is to write a SWOT analysis and a report based on this analysis. You are writing this analysis and report for the senior management team. Your analysis should provide the team with a complete overview of the situation and should end with suggestions for what the company should do based on your analysis. This task requires you to demonstrate your skill in selecting and organising information to produce a company …show more content…

At the time, analysts said the company was expected to be valued at $75 billion to $100 billion. But according to the filing, Facebook made only $3.7 billion in revenue last year, the bulk of that from advertising. Until now, advertisers were largely limited to a variety of ad spaces that were positioned on the right side of the Facebook home page, in addition to creating their own Facebook pages. The company said a new set of 'premium ads' will run at different points in the site, with a special emphasis on ads running throughout a user’s mobile feed. Facebook’s Biggest Stumbling Block: Privacy Practices Facebook’s biggest stumbling block has been its privacy practices. As the world’s largest social network, Facebook has been under intense scrutiny from consumers, courts and regulators worldwide over how it handles the data it collects from its 845 million users. But as a company preparing to go public, it is under pressure to find new ways to turn that data into profit. The company has repeatedly alienated users over privacy — as in the case of the 2007 controversy over Beacon, a tool that automatically posted on Facebook what its users did or bought on other sites. It has also faced lawsuits over the use of its members’ 'like' endorsements in ads and drawn scrutiny for a facial recognition feature. The scrutiny is at its most intense in Europe, where Facebook’s data collection practices have tested the boundaries

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