Guide to Design Usable Dashboard

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A Guide to Creating Dashboards People Love to Use

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November 2009 © 2009-2010 Juice, Inc. All rights reserved.

Dashboard Design Matters
Dashboards have become a standard business tool over the last decade. Dozens of dashboard building solutions have sprung up to meet the demand. Yet in the flurry of technology and enthusiasm, little attention has been paid to how to design focused, thoughtful, and user-friendly dashboards. Our three-part guide will show you the concepts and give you the best practices to create a high-impact dashboard that people love to use. Traditional dashboard design focuses almost exclusively on defining the right success metrics,
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October 2009

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© 2009 Juice, Inc. All rights reserved.

Questions Role What decisions do they make? What questions do they need answered? Work flow In what context will they be reviewing the dashboard? What information are they using on a daily basis? How much time do they have to review the numbers? Data comfort and skills How sophisticated are they with using data? Are they proficient in Excel? Do they enjoy digging into the numbers? Business and data expertise How familiar are they with the key performance metrics? Do they understand where the data comes from? Are they familiar with internal company or industry terminology?

Implication Structure the information to make it super easy to answer high priority questions. The form and information display needs to fit into an existing work flow. For example, an on-the-road sales person may need information delivered to her BlackBerry, not designed for an online wide-screen monitor.

The dashboard’s level of detail and analytical capabilities should match the audiences’ comfort zone.

This determines the need for embedded explanations and use of natural language.

Juice Analytics creates dashboards that business people love to use.
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