H&M Analysis

M&S are one of the UK's leading retailers of clothes, food, home products and financial services. Some 10 million people shop with us each week in over 375

HTC’s competitive position is not sustainable. In fact, the disappointing financial performance in Q1 2012 and the increasingly decreasing operating margin all points to a slower growth. Besides the statistics, HTC also face several imminent threats, such as the popularity of Samsung and Apple’s smartphone offering, the increase in competitors in the smartphone market, the shift in market, from operator push to brand pull, and the ongoing patent war with Apple. However there are also opportunities HTC can take advantage of to keep its competitive position. The opportunities are presented in the high growth rate of Smartphone Market, 61% in 2011, and the lack of well made Android Tablet.

HTC will face fewer barriers when its new products entering Chinese market since they are a Taiwan based company.

* Procurement: As it is the second Europe’s cloth retailer company, for the production H&M uses a lot of material and workers so its mains recourses are material, labour and energy. That is why small changes in prices can affect the company’s profit a lot, and the fact that it does not own any manufactories causes some problems in controlling the production’s prices. However, not owning the factories can be an advantage in some cases. Indeed, if a problem appears, H&M can easily change its suppliers. Moreover, due to its huge size, H&M can easily manipulate with its suppliers to have the best quality at the lowest production’s price.

Many people are moving from physical stores to purchasing merchandise and services on the Internet. Today,

It is noteworthy that while the main intended customers of the store is teenage girls and young women, they also have a clothing lines targeted towards men and girls. Having more clothing options for different intended consumers demonstrates how the company of Forever 21 is making the effort to include others as their image that anyone can wear trendy attire

Accessories included earrings, wristbands, hats, necklaces, and more. They arranged the accessories for different seasons, different clothing, so that customers could easily find things according to their needs. I was able to see customers trying out accessories and employees were helping them out by giving them feedback and suggestions. Overall, employees at H&M offered great customer service and I was able to see that employees actually tried to get to know the customer personally. One occasion, I was able to see a young employee, probably in her early 20s giving high school girls feedback on which clothes to wear casually to the summer party and dances. She asked where the girls were from, when she knew that many of the girls were cheerleaders, she immediately created a relationship by sharing her high school stories and told them that she was a cheerleader as

Marks and Spencer (M&S) p.l.c. is one of the largest retailers in the United Kingdom with a selling space of 12.5 million square feet, was established in 1884 as ‘Penny bazaar’. M&S sells clothing, food, footwear, gifts and home furnishings in its 760 stores around the world. The company’s wholly own and franchise stores operates in Europe, Hong Kong, Far East, Australia, Middle East, the Bahamas and Bermuda making a total of 34 countries.

As a clothing store which is focusing on local designed and European designed clothes, our products are going to be high-end, fashionable, green and unique.

We think H&M’s financial results are the most interesting one to compare with Inditex’s. H&M is the most important and largest competitor of Inditex and due to their similar background, both being large international European apparel brands and offers fashionable clothing with in season style.

A steady increase in the popularity of online sales has caused a major push towards e-commerce in the retail industry.

Generations ahead of us only had a tiny wardrobe, where clothes were not washed every day. In our generation, fast fashion is in. It’s ok to have multiple shirts or shoes of the same color. It’s actually ok to throw away unwanted apparel. Apparel companies are beginning to focus on sustainable fashion, also known as eco fashion. Apparel, fashion, and textiles is the most polluting industry in the world. Every stage, that a garment goes through, uses up and threatens our resources.

Sweden 's Hennes & Mauritz, more commonly known as H&M, is a retail-clothing company, famous for its reasonably priced “fast fashion.” With 6 different brands sold in 3,300 stores spread out over 54 countries, the company is second only in size to its direct competitor Zara. H&M uses psychographic segmentation, targeting at customers who belong to the group of fashionable and trendy consumers, who see shopping as a social activity providing pleasure in their daily life.

Since H&M opened the first shop in Sweden in 1947, using an American concept of shops selling stylish clothes with low prices bring H&M successful in the domestic market. H&M started to expand internationally from 1964. Not only Europe market, H&M also enter in North America, Asia and Middle East market.

Fysiske ressurser: Hennes&Mauritz har over 1500 butikker, plassert i tilsammen 28 land, og gjerne i de mest attraktive lokalene. Butikklokalene vil være de viktigste ressursene for H&M, når de ikke eier egne produksjonslokaler eller –utstyr.