H&M Case Study

16624 Words Apr 2nd, 2011 67 Pages
Mälardalen University School of Sustainable Development of Society and Technology International Business and Entrepreneurship Master Thesis, Spring 2008 Leif Linnskog, Supervisor

The International Expansion of a Multinational Company ---A Case Study of H&M

Authors: Jun Li Maja Frydrychowska

Abstract
Date: Level: Authors: June 19, 2008 Master Thesis in International Business and Entrepreneurship, 15 credits Jun Li (1981-11-01), China jli07001@student.mdh.se Maja Frydrychowska (1974-05-29), Poland mfa07001@student.mdh.se Title: The International Expansion of a Multinational Company---A Case Study of H&M Leif Linnskog How did H&M go international and what factors did influence its expansion? The aim of this thesis is to describe the
…show more content…
20 Network Structure of Retail Organizations........................................ 20 Large Number of Suppliers and Customers...................................... 21 Cost Structures....................................................................................... 21

3.3.1 3.3.2 3.3.3 3.3.4 3.3.5 3.3.6 3.4 4 5

The Network Approach to Internationalization....................................... 21

CONCEPTUAL FRAMEWORK ............................................................................... 25 EMPIRICAL DATA .................................................................................................. 27 5.1 5.2 Company’s profile and strategy ............................................................... 27 Activities ......................................................................................................... 28 Designing, buying and production.................................................... 28 Distribution.............................................................................................. 30
4

5.2.1 5.2.2

5.2.3 5.2.4 5.3 6

Store management .............................................................................. 31 IT ............................................................................................................... 32

H&M’s international expansion .................................................................. 32

More about H&M Case Study

Open Document