H&M Case Study

16624 Words67 Pages
Mälardalen University School of Sustainable Development of Society and Technology International Business and Entrepreneurship Master Thesis, Spring 2008 Leif Linnskog, Supervisor The International Expansion of a Multinational Company ---A Case Study of H&M Authors: Jun Li Maja Frydrychowska Abstract Date: Level: Authors: June 19, 2008 Master Thesis in International Business and Entrepreneurship, 15 credits Jun Li (1981-11-01), China jli07001@student.mdh.se Maja Frydrychowska (1974-05-29), Poland mfa07001@student.mdh.se Title: The International Expansion of a Multinational Company---A Case Study of H&M Leif Linnskog How did H&M go international and what factors did influence its expansion? The aim of this thesis is to describe the…show more content…
20 Network Structure of Retail Organizations........................................ 20 Large Number of Suppliers and Customers...................................... 21 Cost Structures....................................................................................... 21 3.3.1 3.3.2 3.3.3 3.3.4 3.3.5 3.3.6 3.4 4 5 The Network Approach to Internationalization....................................... 21 CONCEPTUAL FRAMEWORK ............................................................................... 25 EMPIRICAL DATA .................................................................................................. 27 5.1 5.2 Company’s profile and strategy ............................................................... 27 Activities ......................................................................................................... 28 Designing, buying and production.................................................... 28 Distribution.............................................................................................. 30 4 5.2.1 5.2.2 5.2.3 5.2.4 5.3 6 Store management .............................................................................. 31 IT ............................................................................................................... 32 H&M’s international expansion .................................................................. 32
Open Document