H&M. Ethics and Social Responsibility of the Swedish Fashion Giant

1511 WordsApr 19, 20117 Pages
H&M. Ethics and social responsibility of the Swedish fashion giant (case study) Author: Maria Roszkowska-Śliż, Katedra Teorii Zarządzania, Kolegium Zarządzania i Finansów, Warsaw School of Economics Source: “Style and Substance. Sustainability Repot 2009”, H&M 2010 Warsaw, 2011 H&M Ethics and social responsibility of the Swedish fashion giant H&M is one of the world’s largest fashion company employing 76 thousand people. The company, established in Sweden in 1947, owes now around 2 200 stores in 35 different countries. It offers a varied selection of clothes for women, men, teens and children, as well as cosmetics, shoes and accessories. H&M offers its customers fashion and quality at the best price, nevertheless still thinking…show more content…
Its strategy consists of two parts: promoting organic cotton and improving conventional cotton growing. The company increase its use of organic cotton every year. Garments made with 100 percent organic cotton can be found in all department, including children’s clothing. Those product have special label. As well as investing in organic cotton, the company is therefore working to improve conventional cotton growing through the Better Cotton Initiative (BCI). The BCI is a long- 5 term initiative that develops and promotes good farm practices allowing more cotton to be grown while reducing water and chemical use. What is more H&M seeks to avoide the use of cotton form Uzbekistanu, where recently forced child labour was discovered. The majority of the cotton used in products made in Bangladesh originates from Uzbekistan. That is why the company has begun requesting that all our garment suppliers in Bangladesh declare the country of origin of the cotton, yarn and fabric used for each H&M order. Beyond monitoring H&M builds its relations with suppliers on long term co-operation and partnership, that enables implementing collective initiative for improving working conditions and environment protection within its supply chain. One of the areas of partnership are trainings addressed to management in particular factories. Their aim is to build management capacity and awareness in order to increase compliance with the Code of Conduct. Another
Open Document