H&M Report

2508 Words11 Pages
Table of contents 1. Introduction 2. Macro environmental analysis (PESTLE- political, economic, social, technology, legal, ecological) 3. Customer analysis 4. Market description 5. SWOT analysis (Strengths, weaknesses, opportunity, threats) 6. Conclusion and Recommendations 7. References P.1 D002 T2242531 Introduction H&M (Hennes & Mauritz) is a global fashion brand and retail clothing company founded in Sweden, 1947 by Erling Persson. H & M founder Erling Persson…show more content…
H&M Company supports UNICEF in Uzbekistan to show their social responsibility and tries to prevent child work in cotton factory of Uzbekistan. These projects raise the awareness of the right of the child and give safeguard. H&M is going to donate US$ 150,000 to UNICEF’s work in Uzbekistan. (“IPS ipsnews.net”, 2011) P.3 D002 T2242531 Technological: new product and process technologies; new materials (David Jobber, 2007, p.43) H&M has two types of technology that will affect the business that are media technology and printing machines. In the operation of making clothes some of certain colors and designs need some unusual or more high-class machine to finish therefore H&M can keep the product in a quality. (“Adpunch.org”, 2010) The evolution of media technology will help H&M become popular through the Internet and advertise. The website and media have to be updated to become more eye-catching and disseminate their news events, it can extend the exposure of H&M to the community. Legal: EU and national laws; codes of practice (David Jobber, 2007, p.43) H&M Company cares about the protection of child; however so far this year, the collective fainting incident at the
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