H & M a Multichannel Report Essay

When accessing a website there are certain peculiarities that may enhance or distract from a pleasant experience. If those peculiarities are too great, a visitor is likely to leave the web page without completing the intended objective of the site owner. Toward that end, this paper compares the websites of two similar online retailers Dick’s Sporting Goods (Dick’s) and Sports Authority (SA). Comparisons were made of each company’s home page and product pages. Product pages were of similar items, by the same manufacturer if possible. The criteria used was modified from published lists however since most of these lists are several years old the author has eliminated some criteria that is obsolete with advances in technology and speed and included some criteria that is relative in today’s era of mobility, privacy and security concerns.

Nevertheless, H&M could keep progressing in its online store. Indeed, even if H&M is present in 44 countries, only 8 have access to the online store (Sweden, Germany, UK, Norway, Denmark, Austria, USA and Netherlands). Increasing it, H&M could increase its sales a lot.

Centralized Data Management System and Database Server Hardware – This will be the central server in which data gathered by the tracking software will be uploaded to and downloaded from. All locations will have access to this hardware to share valuable customer information. This server will be used for customer data verification as well. It will also be the central sever in which data such as rewards program, points, purchases will be stored. The local database servers will have an Intel i5 processor, 8GB of RAM, and 2TB of storage to handle all the extra load and processing, while the central database server will have 4TB of storage.

Web usability plays a pivotal role which can actually effect the profit of a company. It should be valued that a qualify web site can provide simple but attracting interface that allowing users to catch their needed information effectively and efficiently. Otherwise, once the customers realize that it is hard to find the needed information or the product they want to buy, they are likely to quit the size. Unfortunately, not all the companies understand the importance of this theory.

This paper is a written evaluation of three websites that were designed to reach a specific target audience. All three sites' reach their target audience, however they accomplish this in a slightly different way. During this paper, we will discuss the strength and weaknesses of each site, the design criteria used to evaluate them, and how to improve some of the weaknesses associated with each site.

MKTG 364 – Internet Marketing: Your Article Presentation # 1 is due this Friday, September 11th. Let me know if you need to contact a tutor to help you to complete

Among the top companies with the most user friendly websites are john Lewis which exceed it customer needs. John Lewis contains a variety of features that attracts worldwide end users regardless of location. The webpage is consistent in contents, color although no direct manipulation is featured. The menu selection provide easy access for all kind of customer with easy-to –use drop down menus and submenus. The layout, the fonts and colors use make its menu driven websites make it exceptional and effortless with nothing to fill out.

That is why companies with different locations, regional basis and independent sales representatives really need to centralize their databases.

The website is very user-friendly and has a wide range of categories that the consumer can choose when looking for a product. They tend to group categories that go well together which makes the online experience much better for the consumer.

MH: More contemporary in design, its overall visual appeal is good. Navigation seems easy enough for almost anyone to understand how to use its search engine. Overall, this site does not appear to offer anything other than the usual internet experience for its users.

It is easy to navigate through it and everything is set to where the consumer can’t miss a thing. They use big fonts to ensure that not only the customers find what they are looking for, but also persuade them. The links are easy to find and not everything is cluttered into one section. All the pictures are sectioned off into different categories, for example, the website has a section where it shows the custom color that they designed and the various pieces of clothing that the color is incorporated in. So overall, this gives the website a plus because not every website is built and designed the same way.

This paper will concentrate on two web sites. The fundamental difference between the two is how much one advertises, and how the other sets the viewer in the right direction. The better of the web sites, in my opinion, is the one

Centralised database to hold customer information The current system holds customer’s name, address and account information and finance director has suggested that a database with additional customer information will help the company to conduct market research and send special offers to customers.

To maintain customer accounts to keep track of customers activities like their order, complains, service satisfaction, request for maintenance.

It should be simple and informative- You should aim to reduce the time of purchase for women. The lesser the time they take the more loyal they become to you. You can do this by making your site very simple and informative. Information should be enough to take quick and smart decisions.