At a glance: This report looks at the key value propositions of the website http://www.hm.com and how it fares against its competitors in its online multichannel strategy. The report recommends the following changes to keep the costs down and serve its customers better. Provide online retailing to countries where the option is unavailable, especially US. Ask for gender of the customer during profile creation so that they have targeted advertisements about specific products in the home page. Currently most of the advertisements in website are for feminine products. Use centralised database management system to reduce costs and to obtain a holistic view about customer behaviour in each regions. Integrate a search function in the …show more content…
However, it also to be noted that customers with children are a bit unsatisfied with the services. Also, in gender wise satisfaction index, men are not as satisfied with the services as are women. This report will try to analyse this issue and recommend a solution in the following sections. For complete analyses, this report will now look at atmospherics of the website. 3. Web Environment: H&M’s online environment, similar to that of store’s, is dependent on the layout, atmospherics, theatrics and interaction. In the online environment the atmospherics is dependent on the colours and hues used in the website, theatrics depend on the animation, images and vividness, and finally interactivity depends on the social presence in the website. On a holistic view, H&M has a good website and successfully caters the needs of its customers. The design and layout used in the website is that of a grid/tree structure. The customer has to find the product by browsing through the category and its sub-category. According to Vrechopoulos et al (2004), the perceived quality in the freeform layout is slightly more than the grid layout. However the ease of use of the grid layout outweighs the entertainment factor. One issue that this report noticed is that the website does not have a search function which can help the customer easily find a product. For instance, to find ‘sweatpants’, a user has to click on the ‘trousers’ section under ‘men’ and the browse
Centralized Data Management System and Database Server Hardware – This will be the central server in which data gathered by the tracking software will be uploaded to and downloaded from. All locations will have access to this hardware to share valuable customer information. This server will be used for customer data verification as well. It will also be the central sever in which data such as rewards program, points, purchases will be stored. The local database servers will have an Intel i5 processor, 8GB of RAM, and 2TB of storage to handle all the extra load and processing, while the central database server will have 4TB of storage.
When accessing a website there are certain peculiarities that may enhance or distract from a pleasant experience. If those peculiarities are too great, a visitor is likely to leave the web page without completing the intended objective of the site owner. Toward that end, this paper compares the websites of two similar online retailers Dick’s Sporting Goods (Dick’s) and Sports Authority (SA). Comparisons were made of each company’s home page and product pages. Product pages were of similar items, by the same manufacturer if possible. The criteria used was modified from published lists however since most of these lists are several years old the author has eliminated some criteria that is obsolete with advances in technology and speed and included some criteria that is relative in today’s era of mobility, privacy and security concerns.
Web usability plays a pivotal role which can actually effect the profit of a company. It should be valued that a qualify web site can provide simple but attracting interface that allowing users to catch their needed information effectively and efficiently. Otherwise, once the customers realize that it is hard to find the needed information or the product they want to buy, they are likely to quit the size. Unfortunately, not all the companies understand the importance of this theory.
MKTG 364 – Internet Marketing: Your Article Presentation # 1 is due this Friday, September 11th. Let me know if you need to contact a tutor to help you to complete
In the area of collegiate sports, there have been numerous heated debates about the integrity of many things concerning the NCAA and how it handles legal and ethical issues. Two well renowned scholars tackle this issue in their co-authored book entitled
Among the top companies with the most user friendly websites are john Lewis which exceed it customer needs. John Lewis contains a variety of features that attracts worldwide end users regardless of location. The webpage is consistent in contents, color although no direct manipulation is featured. The menu selection provide easy access for all kind of customer with easy-to –use drop down menus and submenus. The layout, the fonts and colors use make its menu driven websites make it exceptional and effortless with nothing to fill out.
That is why companies with different locations, regional basis and independent sales representatives really need to centralize their databases.
This paper is a written evaluation of three websites that were designed to reach a specific target audience. All three sites' reach their target audience, however they accomplish this in a slightly different way. During this paper, we will discuss the strength and weaknesses of each site, the design criteria used to evaluate them, and how to improve some of the weaknesses associated with each site.
Contraception has been around for thousands of years. Several methods and technologies have occurred over these years to help further the effectiveness of contraception. Contraceptives come in all shapes and sizes and each one has different qualities including, their strengths and weaknesses. The most commonly used contraceptive is a condom, which helps prevent pregnancies and the transmission of sexual diseases. One large advance for contraception is birth control, which falls almost completely under women. Only two forms of contraceptives are for men; condoms and vasectomies. Providing a birth control for men, knowing the chemical abilities to
Marketing and Sales: Two core activities are involved in increasing sales and enabling Woolworths and Coles to complete effectively. In-store Promotion and Organizational Dynamism:
Centralised database to hold customer information The current system holds customer’s name, address and account information and finance director has suggested that a database with additional customer information will help the company to conduct market research and send special offers to customers.
Nevertheless, H&M could keep progressing in its online store. Indeed, even if H&M is present in 44 countries, only 8 have access to the online store (Sweden, Germany, UK, Norway, Denmark, Austria, USA and Netherlands). Increasing it, H&M could increase its sales a lot.
It should be simple and informative- You should aim to reduce the time of purchase for women. The lesser the time they take the more loyal they become to you. You can do this by making your site very simple and informative. Information should be enough to take quick and smart decisions.
To maintain customer accounts to keep track of customers activities like their order, complains, service satisfaction, request for maintenance.
This paper will concentrate on two web sites. The fundamental difference between the two is how much one advertises, and how the other sets the viewer in the right direction. The better of the web sites, in my opinion, is the one