BA 569: Advanced Strategic Management
Case Write-ups—Hewlett-Packard: The Flight of the KittyHawk(A)
Two years after launching the Kittyhawk in mid-1992, Rick Seymour, the Kittyhawk project leader, was facing a dilemma to continue the project with the three possible options or to recommend to abandon this project. Due to the comparatively small market share in disk-drive market, Bruce Spenner, the general manager of the Disk Memory Division, decided to enlarge Hewlett-Packard’s market share by launch an innovational product - Kittyhawk. However, plans can never keep pace with changes. Kittyhawk didn’t acquire the expected customer segments, which caused the dilemma.
To analyze the internal and external situation of Kittyhawk project,
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Hewlett-Packard’s disc-drive sales in 1992 was only 13% of IBM’s sales. Hewlett-Packard must be aggressive to be the market leader. Historically, 1.8-inch disk drive would be the most predictable next step for most companies. However, Kittyhawk is the first 1.3-inch drive, which is two steps ahead of the whole DMD market. Kittyhawk can differentiated itself from other major players.
Efficient Project Implementation
Rick Seymour choose his teammates he believed can serve the project best. He looked for risk taker and people who were quick thinking and action. In addition, Spenner laid emphasis on the project parameters a lot, especially in time and financial goals. They did everything they can to ensure that the team functioned well. Quite sensibly, Kittyhawk team finished Kittyhawk right on schedule with 12 months, which usually took 18 months.
Issues
Lack of Research and Development
At the beginning of Kittyhawk, David Woito, the project’s R&D manager, required all engineers to sign a creed before joining the team.: “I am going to build a small, dumb, cheap disk drive!” With the limited time, the engineers was able to make a decent 1.3-inch drive, which is small enough. Besides, with high-volume OEM, Kittyhawk priced at around $250. Although it was said that $130 seems to be the cost floor of any fully featured disk drive, the price of Kittyhawk was still in high-end
The purpose of the report is to assist Aircraft Solutions (AS) in indentifying the most significant Information Technology (IT) security vulnerabilities. AS products and services are at the forefront of the industry and the protection of such is very important as they are an industry leader. The vulnerabilities that will be discussed are the firewall configuration, virtualization of their
This sourcing strategy report represents the result of our analysis of four potential suppliers both domestic and international in an attempt of the company to outsource many key product components and subassemblies, including the 9000x series DVD drives. The identified suppliers include:
What kinds of objectives have you found in HP 2020 related to your aggregate of interest?
Weaknesses are a symptom that is prevalent in today’s information technology realm, indicating vulnerabilities and risks that come hand and hand with shared networks like Aircraft Solutions. With enterprises exchanging an unprecedented level of information over open networks, the vulnerabilities and possibility of compromised security by unwanted intruders is swelling up into a new type of beast.
The Dyna Corporation, also known as Dynacorp, is a major global information systems and communications company. It had reached its peak in 1980s, known for its technological innovation.Its high quality products were well in demand in the market. The popularity had made them be the leader in the industry. However, with the rapid development of science and technology, Dynacorp gradually lost its leader position among the competitors in 1990s due to the slow growth rate. There are several challenges that they are facing,high costs, too slow to get new products to the market and not enough of value created for customers. In order to address to reasons behind the challenges, a series of investigations were carried out among not only the employees but also the company competitors. After the thorough inquiries,the serious shortcomings of the organisation structure have been identified.
As the optical and multimedia products became more and more popular in the mid-1990s, CD-ROM manufacturing industry experienced rapid growth during this time. Due to this effect, small manufacturers overreacted, creating oversupply that
The last complication leading to the Kittyhawk projects demise came from the customers themselves. After the launch of the first Kittyhawk hard drive, many new unexpected customers stepped forward to show interest. This situation became the proverbial carrot-on-a-stick for the Kittyhawk team. However, none of these customers provided sure sources of revenue by entering into
With time, the PC continued to evolve and newer models offered better speed, color screens, more memory and larger hard drives. Further technical evolution continued to deliver higher speeds, larger storage capacity both internal and external. In addition to the hardware progression, the PC world continued to see progress with operating system solutions and advanced software catering to both large and small businesses as well as the home owner.
Quarter six began by updating each of the product lines that Team 4 features. The Workhorse and Traveler market segment both had the same changes in this quarter. Here, the team analyzed both the customer needs and best competitor product for this market segment. The change made here we added ultrafast computing power; this was one of the most important features in terms of customer needs. Next, the group altered the Innovator product; ultrafast computing power was added, as well as changing the desktop to a 21” high resolution monitor. These decisions were based of the leading competitor’s product in this market segment; the strategy implemented here was to match competitors product (which was already proven effective) to
The two different ways we used to reach an estimated price for LBOs since it is a critical
True to nearly any commoditized product, pricing and availability became the only two significant differentiators quickly as Intel increased
This case traces the strategic decisions of Intel Corporation which defined its evolution from being a start-up developer of semiconductor memory chips in 1968 to being the industry leader of microprocessors in 1997 when it ranked amongst the top five American companies and had stock market valuation of USD 113 billion.
This shows that its products are still saleable. It is also evidenced that there is increasing demand for 3 1/2-inch disk
Page eight of the case begins to outline some of the challenges that the HP-Cisco alliance had already faced concerning the sale of joint products. For example, we learn that at HP, Cisco products did not count towards a sales representative’s quota and this resulted in a decline in sales of Cisco equipment by HP sales representatives. Further, if HP or Cisco sales staff had to master not only their parent company product line,
Hewlett Packard also known as HP was founded by William Hewlett and Dave Packard in a small rented garage in Palo Alto, California which is now known as the original Silicon Valley. HP is one of the world’s largest Information Technology (IT) companies operating on a global level. HP specializes in computers, computer systems and software. Also, in the development and manufacture of hardware, software design, service delivery as well as data storage. Identified Strategies