HUL Lakme Project Report

With hundreds of well known companies producing makeup, thousands of Youtube videos showing how to correctly apply makeup, and millions of women who wear makeup, it is clear that the cosmetics industry is a monumental market, with makeup and other cosmetic products becoming common household items around the world. L’Oreal, one of the biggest cosmetic companies in the world, grossed twenty four billion dollars alone in 2014, and projections indicate that the number will continue to climb in the years to come (“2014 Annual Results”). It’s hard to look around without seeing some sort of advertisement for a new and improved version of lipstick or mascara, and with an industry so pervasive in our society, why is the way that we produce these

Cosmetics are a large part of the Nacirema culture, particularly for women. Cosmetics are geared toward women so they can improve upon or even completely change their natural looks. Their goal is often to make themselves fit the “standard” of beauty often shown in magazines, television or other media.

| * Introduction of new substitute products * More competitors trying to entry the market (saturation) * Increase of production costs * Maturity of the cosmetic industry * More importing regulations

In addition, the fastest growing segment of natural personal care is the cosmetic industry such as Cosmeceuticals, a future generation and a backbone of

Cosmetics are internationally used by people to enchant their appearance, improve their skin, and express their personalities. Many cultural values could be used to develop a marketing strategy for cosmetics, but three of the most important are sensual gratification, individual/collective, and youth/age. Cosmetics, which include makeup and skincare products, are often used for the purpose of enchanting one’s appearance either to appear younger or more attractive to others. Another use for makeup is expressing one’s individuality or for creating a look to fit in with their group.

Based on some of the findings from the tables above we also found that in skin care the most profitable area to expand.. Referring to tables 5, 6, 7 and 8 we see that the skin care industry is broken into face, hand and body care. The tables tell us that most sales are contributed by facial care products, and also the growth rate in this area is also one of the highest. This is the reason why facial care is analysed more in detail in the following pages. To illustrate this better refer to the following table.

Cosmetics and personal care industry is growing day by day as people are becoming more sensible about their appearance. Not only women but men are also attracted to improve their looks. Canadian men had started taking care of their skin and became more conscious about beauty to enhance their professional credibility. Men’s grooming market has viewed growth since 2010 with little downfall in 2014 and then again grew and reached at CAD 1,009.0 million in 2015 (Graph 1) (Passport

The Ancient Greeks left behind a wealth of beauty secrets that are still prevalent in skin care today. The modern world of beauty and grooming is narrowing down a single product out of an endless list of imitators. One way to distinguish which products are more credible is to select what has

There is a famous saying that ‘cosmetics are not selling product but beauty.’ Therefore, it is important to keep planning and developing product to meet the needs of customers who pursue beauty. In line

As the consumer attitude gradually changes, people are more in favor of the natural and safe products in cosmetic market. Australia consumers are not exception. They respected green-added cosmetics, namely, they are increasingly in pursuit of natural, pollution-free cosmetics with no chemicals added. Consequently, the products of chemical-free will gain competitive advantages in Australian cosmetic market to meet the consumer’s psychological needs for green, organic skin care products.

Young girls are more concerned about acnes and blackheads while mature women are looking for anti-aging and anti-wrinkle products. Genders do affect the choice of skin care products. In the past, skin care products only belong to the girls’ world. Nevertheless, in recent years, men are increasingly becoming more and more concerned about skin care. With a view to this latest trend, various brands have started developing men’s line. Income level directly affects the purchasing power of customers. Skin care products take up a wide range of price levels from far less than a hundred dollars to more than a thousand. Young girls who do not have any income cannot afford the expensive skin care products while mature women with higher purchasing power focus more on quality and effectiveness. Occupations also determine the need for skin care products. Models and artists generally have a higher consciousness on skin care than people with less exposure to the public.

Cosmetics fall into their own marketing arena. It is the only other product, besides food, that consumers are in constant need of because cosmetics are used in our everyday lives. Cosmetics, in order to have any type of customer base, are made with great quality in mind. With all these different brands offering the same types and qualities of products, Dove had to branch out into another important segment of this cosmetics market. Cosmetics are being used just as much by men as they are used by women, and it is important that a cosmetics product line can compete in the market of men’s products as well. Dove’s main competitors, Nivea, L’Oreal, and Garnier, have not crossed into making men’s products. The lack of men’s products gives Dove a competitive advantage in their arena. Dove has dominated in this category through their marketing and different direction.

Cosmetics are products that are used by almost every woman on planet Earth. The reasons that drive women to purchase these products are vast and intriguing. Whether it’s the nifty adverts that the cosmetic industry utilise or if it is just the brand name, we will remain wondering unless this topic is researched.

Rivalry is intense among the competition in the cosmetic and skin care industry. There are numerous existing cosmetic companies competing in the market. The giant corporations acquire numerous brand name products and compete for the same number of customers. The competition consists of companies such as, Procter & Gamble, L’Oreal, Unilever, Avon Products, Inc., Estee Lauder, in addition to competing with large retailers, who order mass

Many cosmetic brands are popping up recently, perhaps, due to the increasing consumers of products that beautify and enhance the physical appearance of a person. Even though the market is already full of the said cosmetic brands, the company L’Oreal Groups could still be considered as the leading supplier of cosmetics and hair-color. This study is a brief overview of the marketing concepts and strategy of the said company. The company profile will be presented to be able to give a clear view of the market to which the company belongs to. An internal and external (SWOT) analysis of the company will also be provided in this paper. Another area will be specifically devoted to