Haagen Dazs Marketing Plan

1213 Words Nov 17th, 2012 5 Pages
The marketing environment focus analysis external environment to effect our industry market and how to effect our customer relationship to make it successful

The marketing environments can analysis both of micro-environment and macro-environment. The micro-environment can analysis our company how to serve our customer “which is included the company, supplier, marketing intermediaries, customer markets, competitor and public”.(Philip 2010). The macro-environment is analysis outside company to effect micro-environment “which is included demographic, economic, natural, technology, political and cultural” (Philip 2010).. First of all, I would like to one by one to apply Haagen-Dazs.

Micro-environment

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The company
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Haagen-Dazs is need to maintain the customer rate.

Macro-environment

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Sources:

Demography

The term of population in term of the gender, to follow market research said that 60% customer is girl to buy our Haagen-Dazs ice-cream. 40 % customer is boy to buy our Haagen-Dazs ice-cream. This figure is source from Haagen-Dazs day to day statically.

The term of age target, Haagen-Dazs set target around Generation Z and Generation X to sell Haagen-Dazs ice-cream, from the market research figure said that around 30 % source from generation X to buy Haagen-Dazs ice-cream, 25% sources from generation Y and 45% sources from generation Z to buy. Haagen-Dazs ice-cream

The term of Occupation, To follow marketing research said that 30% sources from primary school, 30% sources from second school, 40% sources from audit to buy Haagen-Dazs ice-cream. This figure can observe from Haagen-Dazs marketing Report.
Economic

From the financial storm starts to recovery, the customer stats to continues spend money to satisfy their basic need and safety need, they starts to return high-class market, in this time, Haagen-Dazs is need to important the customer turnover to look at Haagen-Dazs have enough stock to sell with customer. In that time, Haagen-Dazs can to try push more develop finish product put into market, the customer starts to try more new product to enjoy their basic need.

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