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Haier Company Internal Analysis Essay

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Internal Analysis

Haier Profile
Haier Group is the No.1 in the top ten innovative companies issued by USA Newsweek’s website. Founded in 1984, Haier has grown into an international group which is making a turnover of 135.7 billion yuan in 2010 and employed more than seventy thousand people. Haier aims to create a world famous brand in the age of the internet that helps satisfying needs of user in a short time. “Zero-distance virtual and practical network combination” is fully combination with the internet. Haier has marketing advantages in China, which is easy to enter world market and quicker time to do service. Haier has basic principles of their internal customer: * We treat our employees with respect and trust. * Every …show more content…

Haier is the only Chinese enterprise to be a member of management decision-making team of international electro-technical commission (IEC). * Enterprise spirit of “creating resources and winning global reputation” and * Work style of “individual-order combination, quick decision-making. * Business model innovation of “innovation of “just-in-time model with zero inventories” based on the combination of virtual and actual networks.
Haier will continue to consistently conduct innovations for the benefits of users to create a world famous brand.

Our Mission
“To improve the quality of life, focusing on customers, needs” (Haier)
Haier’s success is a simple and ambitious philosophy. More concrete in the attention to research and design, carried out with maximum respect for consumers and the environment. The factor of Haier Company is to achieve important goals in innovation, technology, timeliness, in sight, organization, organization, distribution capacity, solidity and high quality services. Haier has developed a corporate image campaign in Asian, aimed at creating strong brand awareness. The solution proposed, combining styling and practicality are designed to meet the needs of Asian consumers and markets.

Our Vision
Haier aims to do is to start with the needs of consumers and transform ourselves from a product manufacturer to a service provider, so as to

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