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Haier Essay

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Haier 1.0 Summary of report In this report, it will introduce a famous Chinese electric appliances organization—Haier, which has involved into a giant multinational corporation, revealing that different environmental force, including economic, political, cultural and social and technological factors have had an impact on Haier’s operation and strategies. Besides, the report will also formulate some strategies that expect to enable Haier can adapt the changing competitive environment, sustain and grow the business constantly. Meanwhile, Haier should realize the internal unique strengths and weakness itself, seizing some helpful external opportunities and finding out the threats it should counter. 2.0 Introduction 2.1 A Brief …show more content…

Therefore, China will completely ban the Freon substances in January 1, 2010, especially the new production of household electrical appliances will be a total ban on the use of Freon. Haier first fluorine-free Inverter air conditioner fully put into domestic market and a new high record broke domestic sales; Then, the first launch of "fluorine-free frequency conversion air-conditioning to promote alliances," "low-carbon chain inverter air conditioner Freon" and once again become a hot industry. Some experts also said that Haier inverter air conditioner Freon positioned "to create a new era of inverter air conditioner," (W. Ed Parker , 2010) Haier air conditioning in the field of fluorine-free frequency frequent moves not only accelerated the pace of its low-carbon economy, is also formed as an example the power industry, attracting many companies competing to follow suit. These responses show a dedication to minimizing the company’s environmental impact. This could give Haier a competitive advantage over competitors that have not taken these initiatives. Besides, Haier should also have to take into account the political policies of foreign countries. Although we can not deny the fact that the competition about the market system and law is relatively more perfect than in China, there is high tax rate and the barrier to entry for the foreign companies like Haier. And that results in the difficulty for Haier to develop smoothly in the

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