Haier Pakistan Report

Whirlpool is the world’s largest producer and marketer of small and large home appliances such as mixers, food processors, washing machines, refrigerators, air conditioners, etc. Whirlpool also has a long standing relationship with Sears, which sells Whirlpool products under the brand name Kenmore. In addition to its North American presence (both manufacturing and sales), Whirlpool also has a strong presence in Mexico, and Europe. Being the largest producer in the world has helped Whirlpool to compete on lower costs through economies of scale and through its Global Procurement Organization (GPO). In addition, its large networks also help in

Haiser entered into overseas markets as a contract manufacturer for multinational brands in early 1990s. First exported products to UK, then Germany, France and Italy. It also establisted joint ventures to explore the foreign markets; i.e. established a JV with Mitsubishi to set up China’s largest AC (“air conditioners”) production plant in 1994, in 1995 set up a JV with a local firm in India to produce refrigerators and ACs, in 1997 establised a JV with a Yugoslav company in Belgrade to produce ACs.

When the narrator says ¨ ..he fought the sea ..¨ and ¨ all he knew was that he was safe from his enemy the sea¨ (page 3) Connell is demonstrating that Rainsford is fighting with the ocean because he fell off the boat that he was in. The sea is pushing Rainsford and as the author says ‘’With his remaining strength he dragged himself from the swirling waters.’’ (page 3). In this moment the author is giving the sea a personification making a man vs nature scenario.

A Research Project Submitted to the Faculty of National University in Partial Fulfillment of the Requirements for the Degree of:

An assignment submitted in partial fulfillment of the requirements for the degree of Doctor of Education (Ed.D.)

I began my preparation for this negotiation by reading the section in the textbook, The Pakistani Prunes, on page 498. Although this did not give me any additional information on the negotiation itself, it did make me aware of the main idea of this negotiation which was “work together in cooperation.” When I realized this negotiation was based on collaboration, I studied article 1.8, Implementing a Collaborative Strategy, more in depth. I took notes on points that I would be able to use during the negotiation. Then I made a list of possible questions that I could ask at the very start of the negotiation and the specific steps to a

Brazilian multinational corporation, Metalfrio Solutions S.A., is one of the world’s largest manufacturers of plug-in commercial refrigeration equipment. They seek differentiation through innovation and customer relationships, through their brands of Metalfrio, Derby, Caravell and Klimasan, to meet the different needs of their customers (“Metalfrio”). In addition, Metalfrio goes beyond just their point of sales, as they include services along with their products, adding value and uniqueness to the company. However, it has taken many years to get to where they are now.

Describe how Haier uses activity sharing and the transfer of core competencies to create value. (related diversification strategy)

International Research Journal , September 2010 ISSN- 0975-3486 RNI: RAJBIL 2009/30097 VOL I * ISSUE 12

1. Discuss the primary reasons why Haier moves from a single and dominant business strategy to a diversified strategy.

Each company has a different strategy that they follow and execute and different areas of expertise that they are competing with. This market, like others, has premium, regular, and budget players. Godrej Appliances is by brand reputation a premium player, as can be clarified by their achievements listed earlier. But they also cater to the budget sensitive customers with their wide and long product lines. Godrej Appliances can be looked at as the top player of Indian origin in this segment and uses the Indian connect with its customers as

Haier is a Chinese electronical appliances producer and it decided to take a 20 per cent stake in Fisher & Paykel Appliances Company (F&P) which is a New Zealand company. According to their agreement, besides the stake, Haier will also take two seats on F&P’s board and also they will cooperate in various business functions, including product development, sourcing, manufacturing and marketing. This action brought win-win situation to both companies. For Haier, unlike its domestic acquisition strategy, this alliance strategy enabled access to well established

Haier business strategy was to enter niche markets, where they could compete with industry giants. Competing with top global international players like Samsung and LG in a number of segments, as well as with Whirlpool and Electrolux specifically in white goods, one of the main problems for Haier was how to clearly show its commitment to quality products and differentiate itself from them. Haier did not want to fall into a trap of general customers’ perception over the Chinese products as of being low quality. Another challenge was to compete with multiple brands producer (i.e Kelon), while Haier was focusing on genuine

For international business strategy, Hill and Jones (2004) suggested that there is four basic components of strategy development need to be addressed by a firm in order to succeed in foreign markets. These components are: ¡¥distinctive competence¡¦, ¡¥scope of operations¡¦, ¡¥resource deployment¡¦, and ¡¥synergy¡¦. By applying the theory, it is revealed that Whirlpool¡¦s distinctive competence is its brand name ¡V Whirlpool, the world¡¦s largest white-goods manufacturer. For the scope of operations, Whirlpool is specialised in broad middle market niche of white-goods products. In terms of resource deployment, Whirlpool allocates the resources equally to its three product lines. As far as synergy concern, due to the poor business performance of Bauknecht and Ignis, Whirlpool is not benefited in whole.

IN PARTIAL FULFILLMENT OF THE REQUIREMENT FOR THE AWARD OF BACHELOR OF SCIENCE (B.Sc.) DEGREE IN PUBLIC ADMINISTRATION