Haighs Chocolates Marketing Plan Brief Essay

Haigh’s Chocolates represent their luxury brand by offering a premium product at store locations in heritage listed or architecturally significant buildings in CBDs which are having good quality interiors and

Haigh’s Chocolate provides quality products and service throughout Australia and make sure to produce only the best raw materials from

Clare’s Chocolate Cafes has always used good quality cocoa to make their chocolate products. This is, in itself, an amazing marketing product because customers know that while they may be paying a little bit more, the product is worth it. As well, the organization makes a wise customer draw when each hot beverage is served with a high quality chocolate product. The early practice of making chocolate products by hand and providing individual or pre-packaged products, of all sizes, for the customer to select, was

Question: Outline the marketing process and explain the importance of each element of the marketing plan.

Before proceeding with the next section (objectives), it is recommended that you complete the Marketing Plan Worksheet. Ask the academic mentor in the learning community for this if you do not have it.

Ensure that you have clearly stated what your Marketing Plan is designed to do, e.g., measurable goals by which you will increase units sold, dollars of revenue made, etc. What do you want to accomplish?

Use the Sample Marketing Plan in Ch. 2 of Marketing Management as a guide in developing the components of your plan.

This marketing plan will also engulf vision of the company, its mission statement, product and services, and underlying factor of the business. The plans will also contain a vivid description of the company in terms of its business product as well as SWOT analysis to demonstrate its strengths, weaknesses, opportunities, and threats. A market target segmentation of customers, strategic mission, and its foreign expansion

2) What are the key components of a marketing plan? List and describe each component briefly.

The exhibits in the marketing plan provide additional information that illustrates particular aspects of the marketing plan. It will consist of various types of information which can include marketing research data, financial data, and project management. This can come in the form of tables, charts and appendixes.

The third table is to outline some of the activities we might find at each stage of the marketing process; this is brief summary of the importance of the different stages.

Company’s competitors list includes Cadbury’s, nestle and Mayfield chocolates. Indirectly saying, these are the factors which push the company to do much and much better to survive in the long term. Competitors ‘analysis is very important to understand their frame of mind and then formulate certain policies. Where Cadbury’s is known for its variety rather a colourful variety of chocolates available for everyone, Haigh’s is a brand which is known for premium chocolates and available for every single person who wants a perfect gift for someone or who just someday wishes to treat himself. Players in the market are few but the competition is fiercely high. Godiva chocolatier, Charbonnel ET walker are some direct competitors of the brand whereas Jelly belly, Selamlique are some indirect ones. The main competitive advantage to this company is that its chocolates are Australian made and owned. Customers’ review says that no matter Haigh’s chocolates are priced more than other brands like Cadbury’s but they are happy paying as Haigh’s seem to taste far better. While some say that

I want to learn how to create marketing plans. For 4 different events, I have to come up with marketing plans this semester. I’ve created one already, my boss gave me feedback so I can keep improving my plans throughout my internship.

Whereas the mission defines the scope of a business or business unit and the goals define its strategic performance dimensions, its business unit competencies determine the means for achieving success.

Consequently Marketing Communications Plan is the marketing plan which promotional plan incorporates two or more integrated marketing communications mediums aiming to reiterate the same goals and objectives. Marketing Communications Plans are considered by many professionals as an excellent way to effectively communicate with target audience. The development of a cohesive and integrated marketing communications plan demands the adoption of a systematic process to ensure that all dimensions of the plan are carefully and considered (Yeshin, 1998, p. 70). the