Haig's Chocolates Essay

Chocolate was previously considered a “delectable symbol of luxury, wealth, and power” (Klein) in the 1500s. Using modern technology, it is now easily produced. While

Clare’s Chocolate Cafes has always used good quality cocoa to make their chocolate products. This is, in itself, an amazing marketing product because customers know that while they may be paying a little bit more, the product is worth it. As well, the organization makes a wise customer draw when each hot beverage is served with a high quality chocolate product. The early practice of making chocolate products by hand and providing individual or pre-packaged products, of all sizes, for the customer to select, was

(Transition: The history of Hershey’s chocolate laid the foundation for the many different types of chocolate eaten today.

The Hershey Company is the leading North American manufacturer of quality chocolate, non-chocolate confectionery, and chocolate-related grocery products. The company is also a leader in the gum and mint manufacturer category as well. In this paper, I will discuss the history of the Hershey Company and the impact it has on the United States and the rest of the world.

Actually, he was not always a chocolate producer. His first venture into the candy industry was actually with caramel. It was not until a convention in Chicago where he was introduced to the marvels of milk chocolate and its potential for profit (bio.com). Hershey was the first, and for a longtime, the only producer of milk chocolate in the states. This is due to the fact that milk chocolate was very scarce as it had to be imported and on top of that, only very wealthy people could afford it. Along with the commercialization of milk chocolate, he also built a dairy farm next to the factory so as to only have the freshest ingredients used for his delicacies (Ic.galegroup.com). This combination of innovation and smart business moves set the bar very high for all major candy producers that would come to pop up as time went

In addition to the personal preference of taste and quality, Rogers’ Chocolates also has to be aware of the current political stances of their customers. This is shown in the case by the human rights concerns expressed by customers. These views held by their customers have changed, and will continue to change, over time.

Over the next two decades, “The Hershey Company” added more products to its line that included the “Mr. Goodbar, Hershey 's Syrup, Hershey 's Chocolate Chips, and the Krackel Bar”. Even through the Great Depression in the 1930 's the company was able to avoid laying off anyone and maintain a profit. The “Hershey” bar even went to war during World War II and was passed out to many of the military. They received an award for its contributions to the war

While chocolate historians are unsure as to how exactly cacao was introduced to France, in “The True History of Chocolate,” Sophie and Michael Coe present three theories: First, it was introduced by the

In the United States alone, the chocolate confectionery market is comprised of over 1.6 billion kg of chocolate (Market Line). That means it takes over 3.2 billion trees to meet annual chocolate demand in the United States – alone. With demand for chocolate surging worldwide, cocoa sustainability is a huge challenge. Organizations, such as the World Cocoa Foundation, are partnering with chocolate companies to promote sustainable cocoa economies through support of cocoa growing communities, education, field programs, and scientific research (World Cocoa Foundation). Chocolate brands will greatly benefit from participating in sustainability efforts and making these initiatives publicly know.

Klein, Christopher. "The Sweet History of Chocolate." History.com. A&E Television Networks, 14 Feb. 2014. Web. 24 July 2015.

One year while attending the World’s Colombian Exposition in Chicago, Milton was so impressed with the manufacturing of chocolate that when he arrived home he began to find ways to tweak the formula. His first experiment was to put the chocolate over the top of his caramel candies. As time went on, Milton’s fascination began to shift more towards processing milk chocolate in bars, wafers and other forms of delicacies. This discovery eventually led him to sell the

Haigh`s Chocolate believes in following the traditional approach to sell its products so all the chocolates are manufactured in its small factory on Greenhill Road in Adelaide and most of the chocolates are sold through their own retail stores across Australia.

By October 2012, it had been over 15 months since Apollo Foods, a global consumer packaged-goods firm, had obtained the rights to distribute the well-known European chocolate company, Montreaux, in the United States. Andrea Torres, the director of new product development at Montreaux Chocolate USA, is presented with the

The purpose of this report is to identify, analyse and evaluate the marketing factors that Whittaker’s has adopted in attempts to position themselves as a top-quality chocolate confectionery brand. In addition, this report would also be an aid to the major assignment in terms of developing detailed plans with marketing factors, data and facts.

Organization Overview - James Henry Whittaker got his preference for chocolate when he was only 14 year 's old, working in the British confectionery industry. He landed in New Zealand in 1890 and started assembling confectionery from his home in Christchurch only after six years, offering his chocolate direct to his clients by steed and van.