Hair Oil India

3352 Words Sep 11th, 2011 14 Pages
Investor Presentation
May 2011

Industry Overview

Industry Size and Structure
FMCG Rs.116,100 cr (USD 24.8 bn)

Hair Care Rs. 9,200 cr (USD 2.0 bn)

8% salience

Shampoo Rs. 2,840 cr (USD 600 mn) (31.0%)*

Perfumed Oil Rs. 2,900 cr (USD 623 mn) (32.0%)*

Coconut Oil Rs.2,100 cr (USD 448 mn) (23.1%)*

Hair Conditioners Rs. 100 cr (USD 17 bn) (0.9%)*

Hair Dyes Rs. 1,200 cr (USD 253 mn) (13.0%)*

Hair Oil Market

Coconut based Oils (51%)*

Heavy Amla based Oils (15%)*

Light Hair Oils (14%)*

Cooling Oils (12%) *

Others (8%)*

Perfumed Hair Oil Segment
Source: The AC Nielsen Retail Audit Report. Only branded products data for FY 09-10

* Value based share of Hair Care Market

Hair Oil is > 55% of
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However, smaller units to increase rural penetration

West 22.0%

North 52.0% East 22.0%

Sales tend to be concentrated in the Northern regions of the country which is also the fastest growing zone

Source: AC Nielsen

Company Overview

Bajaj Corp Ltd. (BCL) – An Overview
 Part of Bajaj Group which has business interests in varied industries including sugar, consumer goods, power generation & infrastructure development
Subsidiary of Bajaj Consumer Care Ltd. (BCCL)


Bajaj