Halal Business Corporate Social Responsibility

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Halal Business Corporate Social Responsibility
Othman Ibrahim*, Siti Zakiah Melatu Samsi**, Muhamad Fazil Ahmad***
*University Teknologi Malaysia/Faculty of Computer Science and Information System, Johor, Malaysia. Email: othmanibrahim@utm.my
**Multimedia University/Faculty of Business and Law, Melaka, Malaysia. Email: zakiah.melatu@mmu.edu.my
***Universiti Putra Malaysia/Faculty of Modern Languages & Communication, Selangor, Malaysia. Email: mfazil@fbmk.upm.edu.my Abstract - Halal industry is growing in Malaysia and the government has done a lot of initiatives to nurture the industry. The awareness to get Halal status for the food products and premises also increase among the businesses as the enforcement efforts being done by
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This concept is known as ‘Halalan Toyyiban’. Talib et. al. (2010) mentioned that there are six specific motives of the halal concept in Islam; (1) To preserve the purity of the religion, (2) to safeguard the Islamic mentality, (3) to preserve life, (4) to safeguard property, (5) to safeguard future generations and (6) to maintain self respect and integrity.
Although Halal is an Islamic concept based on the revelation, it is not necessary that the owner of Halal business is Muslim. In Malaysia, any business owner regardless of their race and religion are allowed to apply for Halal certification for their products and sell them to the consumers. Islam is a complete religion. Because of the ‘Halalan Thoyyiban’ concept, the Halal products are now accepted in the global market and among non-Muslim consumers (Amat, 2006).

In industry perspective Halal concept provides good business opportunities for everyone, Muslims or non-Muslims alike. It is touted as a new growth sector in light of the huge potential in this market. The rising affluence of Muslims worldwide and the increasing awareness on Halal have created high demand for Halal products and services. In referring to Halal, the business opportunities are not only confined to the food and non-food sector but also covers the services sector such as finance and banking, insurance, education
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