Halo 5: Guardians

Video games are an ever-growing franchise that is constantly undergoing change. Ever since the dawn of video games, new consoles, games, developers, and teams have come together, fallen apart, triumphed, and failed. What is it that has allowed some to thrive where others failed? Several different factors have changed and influenced the world of gaming, including the history that is continuously being written, the people who have built the games behind the scenes, and, of course, the actual video games themselves. Numerous video games have been more successful than others, but identifying what components set the successful apart from the unsuccessful is something definitely worth observing.

Microsoft targets numerous segments of the population of many countries through advertisements of its Xbox. Microsoft, one of the most successful companies in the world, is using its innovations to take over the machine gaming market. Sony and Nintendo have been the gaming powerhouses for many years now, but are now starting to become overshadowed by the success of Microsoft’s Xbox. As long as gaming machines have been available, teenage boys have been the targets of the companies. One new strategy that Microsoft is using is the targeting of all ages and both sexes of consumers. While other companies continue to stay in the young kids and teenage market, Xbox is revolutionizing the target market of gaming systems.

In order for Microsoft to become the leader in the console industry, it is critical to know the kind of consumers that are going to be targeted. According to the Fundamental Marketing article by Isaiah King, the target market for Microsoft Xbox users focuses on three main components: demographic, psychographic, and behavioral (Fundamental Marketing 1). The demographic of Xbox users range from age, generation, and gender. The hardcore gamers age group range from 16 to 30 years old. However, generation plays a huge role in the demographics of the console. Students of 18 years and younger are aimed highly more than older people, as they are leaders of the digital innovation. This variable of the demographic is important, as this age group will be the future industry in new products.

Through the years of all the generations consoles Microsoft’s Xbox and Sony’s PlayStation both prove to be, arguably, number one. The flames of the console war since the release of the latest generation of consoles back in 2013 have been set ablaze by fans and gamers alike. Microsoft had a weak start with the Xbox One and with nonstop updates and quick releases they crushed their competition. What exactly makes Xbox better?

There are plenty more people on Xbox then there is on Ps4. There are more people that have an Xbox than people that have a Ps4. The Xbox console is overall better than Ps4 and that is why more people buy an Xbox other than A Ps4. Xbox one has been the top selling

Now that technological companies all over the world have set most of the seven billion individuals in the world with a computer, smartphone or tablet, it is time for better software to use with them. This is where games come in. Electronic Arts CEO John Riccitiello stated in a recent interview that PC gaming is the ‘fastest growing platform’. This shows the growing interest in gaming bearing in mind that gamers also have the means to play on. The term ‘gamer’ refers to an individual that plays a game or games, typically a participant in a computer or role playing game. The gaming community has grown so wide in the last few years because of the shift from single player games to multiplayer games on the internet

World of video games is a vast digital land that provides hope and entertainment to countless generations who chose to press the power on their console or device each day. The community that has grown through the gaming community has reached out and provided a way for people to connect with others from thousands of miles away. That digital bridge is also a community connection reach the troops deployed overseas.

What makes a good game is the feeling of reward mixed in with immersion. If a game can make you feel a sense of reward, whether it be hitting a two bit ball into a goal or capturing the enemy flag, then it's doing something right. Examples of games that do this for me are Rainbow Six Siege, The Stanley Parable, World of Warships. I always find that time races by when I play around and I tend to feel anxious and aware because of the stimulation the game gives your mind. Whether it’s healthy or not is debatable, but it definitely makes you feel like you’ve accomplished something in the time you sat down to play.

This game is the real modern- future warfare. The game has a very high defined and a large variety of guns to choose from. Call of duty games have always delivered a simulation of a real feel of a modern day battle field, in its series. This particular version is a representation of a battlefield in 2065, the field is dominated by unimaginable war machines, if you are a call of duty series enthuse you know that the soldier on your team is usually the best friend in these games with his warnings and his directives. The most noticeable difference in this version is that every aspect of this game is fine tuned for Co-op play, right from the highly advanced war technological fighters to the zombie like killers.

In order for us to evaluate what people’s opinions of their consoles were, we decided to evaluate the most recent video game consoles that released only three years ago. As a result, we choose to use Microsoft’s Xbox One and Sony’s PlayStation 4. Launching just one week apart from each other in November 2013, the Xbox one and PS4 gave birth to the eighth generation of video consoles. Each console sold millions within their first few weeks on the market. At the end of 2013, Sony’s PlayStation 4 had been sold to over 4.2 million people worldwide (2), were as Microsoft’s Xbox One had only been sold to 3 million people worldwide (1). As of November 1st, 2016 the PlayStation 4 had over 45 million units sold to consumers worldwide, followed by the

As a child, I grew up playing video games. In 2005 I received a Playstation 2 for Christmas, but it wasn’t the first time I played a video game.Though, that same Christmas was when my cousins received their Christmas presents, an Original Xbox, which introduced my childhood favorite series, Halo. Ever since then, when I would go to their house that was what we would play, Halo, whether it was split-screen multiplayer or split-screen co-op. That was the beginning of my love for video games, and would soon be evolved come 2007.

Microsoft is trying to establish the Xbox One as the video game console leader in the Video Game Industry. The Xbox One is a third generation video game console for Microsoft. The video game industry continues to have steady growth. However,

With all of the different games and accessories available for the Xbox and the continuing advancement with the Xbox the market has seen steady

Gaming is becoming mainstream and it’s generating a lot of buzz. It’s not just that we like to spend more time playing games, gaming itself is becoming increasingly lucrative and competitive. This kind of rise in popularity is bound to mean one thing: changes in the industry. New gaming trends are popping up and they will change the future of gaming once more. What to expect?

A large gap exists between the public's perception of video games and what the research actually shows. The following is an attempt to separate fact from fiction.